Perfectly Mentored with Jason Portnoy EP65: Ryan Deiss: Demystifying Digital Marketing and the Secrets of the Email
Becoming truly great at marketing - and the moving parts and disciplines that surround it - requires a lot more than laser focus. At the end of the day, it is the well-rounded individual with a view of the big picture that winds up on top.
Ryan Deiss is an entrepreneur, bestselling author, and one of the most sought-after and dynamic speakers on marketing in the world today. He is also the founder and CEO of several companies, including The Scalable Company, DigitalMarketer.com and Recess.io. Alongside his other endeavors, Ryan serves as the host and founder of Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. Over the course of his career, Ryan has introduced and popularized many of the digital selling strategies that modern companies now take for granted.
On this episode of the Perfectly Mentored podcast, Jason and Ryan discuss weaving together the fundamentals of marketing and strong copy with the latest technology and techniques, keeping humanity at your center as you grow, the golden rules of email marketing, and continually improving yourself so you can lead, not absorb. Listen in for an instant advantage in your marketing.
Topics Covered:
- Who is Ryan Deiss? [00:15]
- What is a 10x Marketer? [01:10]
- Why Does "T-Shaped" Marketing Matter? [03:05]
- How Do I Navigate Channel Attribution? [06:25]
- What Do Relationships Mean to a Growing Brand? [08:50]
- Why is It Sometimes So Hard for Marketers to Market Like Humans? [11:50]
- How Do Emails Factor into Up-to-Date Marketing? [14:35]
- Are Blogs Dead? [18:20]
- How Do I Grow My Email List? [20:32]
- What Makes a Great Email Marketing Strategy? [24:50]
- Should My Emails Be from Me or My Brand? [29:00]
- What Are the Biggest Mistakes You See in Online Selling? [30:47]
- Does Every Email Need a Call to Action? [34:00]
- What Are the Biggest Do's and Don'ts for Digital Marketing Right Now? [35:05]
- What Happens When You Send the Wrong Email? [37:12]
- Why is Advertising Always the First Thing to Go? [40:23]
- How Do You Stay Ahead of the Digital Marketing World? [42:40]
- Which Books Have Impacted You the Most? [45:27]
- How Does One Avoid Becoming a Sponge? [47:35]
- What Is the Digital Marketing State of the Union? [51:10]
Connect with Ryan Deiss
Connect with Jason Portnoy
Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!