Perfectly Mentored with Jason Portnoy EP67: Andy Krainak: Growing a Brand (The GaryVee Way)
Branding is the entrepreneur's jigsaw puzzle. You need the right pieces in the right places and in the right number. How do the giant names do it all so flawlessly?
Well, did you ever wonder who's behind the personal brand for Gary Vaynerchuk, for instance? Andy Krainak is the Brand Director for VaynerMedia, the man responsible for funneling Gary's ideas and inspirations into high-performing, optimized content across several channels - all of which works together to grow the GaryVee brand.
On this episode of the Perfectly Mentored podcast, Andy and Jason dig deep into mastering new platforms for content and branding, the vital importance of knowing yourself and following your own strategies for growth, and the tactical details that Gary Vee uses to turn his content to gold (no matter where it gets posted). Tune in for a rare opportunity to learn from one of the brilliant minds behind the Gary Vee brand.
Topics Covered:
- How did Jason and Andy meet? [00:15]
- What does Gary Vee's Brand Director do? [01:55]
- How did the journey go from when you started with the team till now? [02:49]
- Has curiosity played a big role in your growth? [06:03]
- What's the process like when you have to master a new platform? [07:27]
- Is Gary's experience on a new app different than someone else's? [09:26]
- How do you get past the fear of failure? [12:19]
- Is there room to make mistakes on a team as important as Gary's? [13:36]
- Can we hear more about the hiring process for your team? [15:36]
- How does a business owner know who to follow and how to strategize? [17:13]
- Is Gary very different off-camera? [18:33]
- What are the most important things to know about brand building? [21:05]
- Should everyone be everywhere online? [23:56]
- What are the best platforms right now? [24:47]
- Is paid or organic the way to go? [26:57]
- How does knowing yourself determine where you show up? [30:00]
- How often should I be posting? [30:57]
- What does "quality" actually mean for content? [32:19]
- Which KPIs are you watching? [34:08]
- How do you prioritize different parts of the content? [36:29]
- Any tips for performing well on Instagram, TikTok and LinkedIn? [37:33]
- Is Facebook dead? [41:45]
- Any top-secret tools to recommend? [42:44]
- How do you keep your finger on the cultural pulse? [44:02]
- Want to get more expertise? [45:19]
Connect with Andy Krainak
Connect with Jason Portnoy
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