Perfectly Mentored with Jason Portnoy

Millions of investors were shocked by the recent market crash due to the unpredictable COVID-19, but there is a group of investors who were prepared... These investors are WINNING in the market right now because they take a Warren Buffett-style approach to investing. And it’s not because they’re financial experts or can time the market, it’s because they use the principles of Rule #1 Investing.Phil Town, the founder of Rule #1 Investing, is an expert investor and 3x New York Times Bestselling author who teaches investors how to buy great companies on sale. His approach is simple: Buy $10 bills for $5 and you are certain to make money.This crash is just beginning and so is the opportunity of a lifetime for Rule #1 investors. It’s an incredibly rare time in the stock market when you can purchase undervalued companies at a great price.This is when fortunes are made and generational wealth is created. On today’s episode of the Perfectly Mentored Podcast, Phil and Jason discuss sound investment practices, what to do during the current economic downturn, what to invest in, and so much more.Topics Covered: Who is Phil Town? [00:18] What is the background of Rule #1? Why have the principles behind it held true for at least the last 15 years? [1:54] How has your philosophy background played a role in how you run ads and how you become analytical of everything? [03:11] Why is it so important for you to give back by taking on the role of an investment mentor? [6:30] Do you ever feel empathetic towards the people you’re speaking in front of when you tell them how to invest their hard-earned money knowing the inherent risks involved? [9:52] What is the difference between investing and speculating? [12:30] How is the current market different from past crashes or economic downturns? [14:13] What are some good rules to follow right now for financial success? [20:00] What stocks and businesses are you paying attention to right now? [24:54] If you’re in your 20's and just getting started, 30's, 40's and retiring, what’s the best course of action to take when investing during those years? [36:32] If you don’t have a lot of money, do you believe you should still invest? How do you start? [53:00]Phil is hosting a 3-Day Virtual Workshop to teach the investing strategies you need in order to capitalize on the stock market downturn. CLICK HEREConnect with Jason Portnoy jportnoy.com InstagramLike the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

The digital marketing space is filled with agencies that offer flashy shortcuts that claim to guarantee massive returns. This is why it’s so refreshing when an iconoclast decides to go against the grain and employ more pragmatic and conservative tactics. That’s exactly what Justin Marshall does.Justin Marshall is the founder of Ad Hoc Media, a Facebook and Instagram media-buying agency based out of Brooklyn, New York. He also runs a coaching program for agency owners and e-commerce brands. On today’s podcast, Justin and Jason talk about risk-averse digital marketing strategies, being honest about what you can do for your clients, why a lot of digital marketers sell "pipe dreams", and many other fascinating topics.Topics Covered: Who is Justin Marshall? [00:18] How did you get started in the digital marketing space? [01:15] How has your philosophy background played a role in how you run ads and how you become analytical of everything? [03:11] How has being risk-averse allowed you to be different as a media buyer and helped get your clients more results? [07:32] How does your candor set you apart from other digital marketers? [11:48] Why do you prefer to keep your client base small? [14:11] Why do you think so many media buyers focus on the ‘sexier’ aspects of digital marketing? [17:23] Why do so many brands fall for these ‘sexy’ advertising shortcuts? [18:26] How important are systems when it comes to running Facebook ads? [23:17] What metrics are important when it comes to an e-commerce account? [39:56] When it comes to taking on a client or someone looking to scale, what are the essentials for scalability? [42:36]Connect with Justin Masrshall Instagram AdHoc MediaConnect with Jason Portnoy jportnoy.com Instagram Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

In the age of social distancing, e-commerce is experiencing a boom most other industries can only dream of. Who better to tell us about this exponential growth than a member of the so-called ‘digirati’?Rachel Tipograph became an eBay power user when she was just 13. Today, she is a member of the ‘digerati’—an elite community composed of the brightest minds in the digital space. Rachel is the founder and CEO of MikMak, an e-commerce marketing platform for multi-channel brands. She has been showered with numerous accolades from Forbes, LinkedIn, Marie Claire, Fast Company, and many other prominent organizations.On this episode of the Perfectly Mentored Podcast, Rachel talks about her entrepreneurial journey, creating and pivoting MikMak, current e-commerce trends, and a lot more. Topics Covered: Who is Rachel Tipograph? [00:18] How did your entrepreneurship journey start? [1:48] What prompted you to create MikMak? [6:23] How were you able to lower GAP’s average customer age by 10 years? [14:50] How important was it for you to have an environment that gave you the freedom to do the things you wanted? [18:41] Why is it better to work with others instead of just by yourself? [23:45] What trends do you see in the e-commerce space today? [25:00] What does the customer journey look like through your eyes these days? [29:14] What does the journey look like for brands that don’t meet an essential need like apparel and footwear? [31:13] What mistakes do you see most brands making in the e-commerce space right now? [33:30 How important is omnipresence? [35:03] How can smaller brands get their money’s worth on these platforms? [38:31] What about attribution? How do you reconcile each platform trying to take credit? [40:17] What are your thoughts on all these privacy complaints on e-commerce platforms? [42:09] How has e-commerce affected the emotional experience of shopping? [44:24] What media do you consume to stay up to date on current trends? [48:40]Connect with Rachel Tipograph InstagramConnect with Jason Portnoy jportnoy.com InstagramLike the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

The worlds of sports and entertainment are incredibly lucrative. But have you ever wondered who makes the power moves that shape the landscape behind the scenes? People like Chris Cabott, that’s who. Chris Cabott is the president and COO of the Steinberg Sports & Entertainment Agency. He oversees all aspects of the company’s finances and internal operations and is also a certified NFL agent on all of their athlete’s contracts. Chris is an attorney and a certified NFL league player-agent with extensive experience in the entertainment industry, being involved in everything from hit records to feature films. On this episode of the Perfectly Mentored Podcast, Chris and Jason talk about what it takes to succeed in the hyper-competitive sports and entertainment industries. They also discuss topics like effective negotiation tactics, dealing with failure and the Patrick Mahomes deal.Topics Covered: Who is Chris Cabott? [00:18] What led you to become the next super-agent and did you always want to be a sports agent? [01:42] How much of your success is attributed to luck and how much of it is because of your ability to network? [04:22] Any networking tips you’d like to share? What’s the right approach to networking? [05:37] What’s your history with Leigh Steinberg and how much does he mean to you? [10:32] How did you handle the negotiations for the Patrick Mahomes deal? [14:26] What are your top tips on how to effectively negotiate? [19:33] When negotiating, how do you calculate risk and when do you say it’s time to walk away from a deal? [23:39] What happens when the agent and player disagree? [26:30] Why was it such a good opportunity for both you and Patrick to start talks on the deal so early on in 2016? [30:23] When it comes to signing clients for SSE, what’s the pitch like? Can you offer some effective pitching techniques for agents? [31:17] How do you handle losing, e.g. a client that doesn’t want to sign with you or a deal that falls through? [33:58] Which is harder to negotiate for athletes—brand endorsement deals or player contracts? [37:10] Has being a sports agent made you less of a fan of specific teams? [38:21] Do you play fantasy football? Have you helped out any friends or family members with their picks? Do athletes care about fantasy stats? [41:32]Connect with Chris Cabott Steinberg Sports InstagramConnect with Jason Portnoy jportnoy.com InstagramLike the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

How often do you look outside the marketing box for inspiration? There is a wealth of books on marketing and strategies and so forth, but often, the most effective strategies may be found in other arenas of entertainment or politics. And once you fundamentally understand the psychology behind those golden strategies, it’s amazing how patterns begin to emerge in the people you see every day.Curt Maly is a speaker, entrepreneur, and CEO of Black Box Social Media, LLC, a digital marketing agency and training company that focuses on helping mission-based businesses to expand their reach and scale-up through unique and creative digital marketing campaigns.On this episode of the Perfectly Mentored podcast, Curt and Jason shed some light on the right way to use propaganda, Curt’s legendary BELT Method and the psychology of marketing online, and lessons from the way companies like Apple and Facebook get us addicted to their products. Tune in for a perspective on genius marketing that you won’t find anywhere else.Topics Covered: Who is Curt Maly? [00:15] How do you view propaganda? [02:40] What role does emotion play in Trump’s marketing? [05:08] Any tips on using Facebook Live to reach your people? [08:13] Do you often see problems with consistency in people marketing online? [12:54] How can I use propaganda to my advantage? [15:40] What is the belt method? [19:11] What does playing the long game in marketing mean to you? [22:50] How does psychology play into the way you market? [24:57] Do you tailor your creative to specific parts of the customer journey? [28:39] What metrics are important to you? [34:15] What’s the value of engagement on posts? [37:16] Have you met anyone for whom your method doesn’t work? [40:36] What can we learn from the way Apple gets us addicted? [43:39] What is the Facebook Breakdown Effect and why is it important? [44:53] How can people reach you? [50:14]Connect with Curt Maly thebelt.liveConnect with Jason Portnoy jportnoy.com LinkedInLike the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Sales is one of those skill sets that gets preached about a lot - mostly by people who are only average at it. Want to be better than that? Bypass the tactics and get back to the fundamentals.Cole Gordon owns a sales recruitment & training agency helping entrepreneurs delegate sales calls so they can scale their companies to multiple 7-figures. He has done over $5M in sales in the past 2 years (averaging 400k+ in yearly commissions) as a full-time sales rep selling to industries such as coaching, consulting, digital agencies, real estate, mortgage, financial services, insurance, and more.On this episode of the Perfectly Mentored podcast, Cole and Jason jam on what it takes to ace your sales, including the pieces that need to line up (for you and for your prospect), how to structure your content, offers and even your own mind, and taking inspiration from others to develop your unique voice and sell the way only you can. Tune in to clear up all your sales struggles and gain the confidence you need.Topics Covered: How did Cole Gordon become who he is today? [00:15] Can everybody be good at sales with enough work? [05:23] How can people become better at sales every day? [07:47] Is congruence an important part of making the sale? [11:29] What are your tips on proper lead generation? [13:46] Is there a difference between selling on- and offline? [15:23] What are the seven beliefs involved in closing a prospect? [17:20] If everything else lines up, how do you instill the willingness to buy? [19:46] What’s the formula for a solid organic content strategy? [20:41] Do you put a call to action on every post you make? [25:56] Tell us more about the framework for a successful free consult call? [27:09] How do you get into the best possible mindset for sales? [34:12] For someone operating in a saturated market, what’s your approach to competition? [37:38] What’s the best approach when price gets brought up? [42:06] Why Cole’s specific language will not work for you [44:48] What is contrast selling and how do you use it? [46:25] Who are the people who have inspired you the most? [49:50] How can we connect with you? [52:51]Connect with Cole Gordon 7 Figure Selling Secrets on FacebookConnect with Jason Portnoy jportnoy.com LinkedInLike the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

It’s hard to even open your phone anymore without coming across a headline or post on social media that hurts or makes you angry. And it can be an overwhelming feeling, knowing that there’s so much bad in the world. What could one person possibly do about all the hate?Corey Fleischer is the founder of the #ErasingHate movement which locates and eliminates hate speech graffiti for free (worldwide), stopping the cycle of hate, one hate speech at a time, by educating and inspiring our communities.On this episode of the Perfectly Mentored podcast, Jason and Corey dive deep on Corey’s evolution into someone who proactively stands up to hate, and how everyone can do the same, dealing with the mixed reactions of people who either don’t understand you following your passion or actively oppose you doing so, and how you can build something bigger than you that leaves a positive mark on the world. Listen in to learn more about fighting hate in a world that seems to struggle with it more than ever.Topics Covered: Introducing Corey Fleischer? [00:15] Does the amount of hate you’ve seen shock you? [04:14] What’s your advice to anyone scared to stand up and take action? [06:25] How do you reconcile your “why” with your finances? [09:01] What do you say to people who are afraid and don’t know what they want to do in life? [12:42] Thoughts on your loved ones coming around to accept your choices [17:35] When did you begin to see the #ErasingHate movement becoming bigger than you? [20:44] Why do you think #ErasingHate has caught on so well? [26:06] What’s your guidance for people who want to build something bigger than themselves? [29:24] How do you deal with the hate you get for what you do? [32:26] Shutting out the outside feedback around you [37:41] How can people reach the #ErasingHate movement or connect with you? [42:49]Connect with Corey Fleischer Facebook InstagramConnect with Jason Portnoy jportnoy.com LinkedInLike the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Simply doing the work has fallen by the wayside in the age of Internet “gurus” and dime-a-dozen online marketers. It’s rare to see service providers who are committed to constantly improving their own skillset to get results for their people. And when you find such a person, it’s in your best interest to listen up.Emily Hirsh is a leading Digital Marketing Strategist, young entrepreneur and founder of Hirsh Marketing, one of the fastest-growing digital marketing agencies that is responsible for over $90 million (and counting!) in client revenue generated. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs and to grow their businesses and generate massive revenue using her revolutionary Hirsh Process.On this episode of the Perfectly Mentored podcast, Emily and Jason jam on the commitment to perfecting the way you serve your clients (rather than making wild claims you can’t back up), candidly walking clients through expectations, systems and the work they need to do, and crafting a knockout brand and consistent, exceptional Facebook ads. Tune in for hard-hitting strategies from an expert with the track record to prove them.Topics Covered: Who is Emily Hirsh? [00:15] How did you get all the clients you have so quickly? [02:13] What’s your take on the ethics of selling and the “gurus” on the Internet? [03:41] What is the Hirsh process? [05:13] How important is foundational knowledge vs. tactics? [06:30] Has all your experience doing audits made you a better businessperson? [08:49] What was your first hire, and who do you recommend others hire first? [09:37] For other companies, do you recommend contracting out? [11:30] What do you tell clients who want a huge return instantly? [12:31] How do you reconcile the risk of selling online with all its unreliable variables? [13:49] Was the choice not to brand yourself a “guru” deliberate? How did you manage it? [15:24] How do you handle the fact that you can’t personally deal with every client? [18:13] Have you come across a business where your process wouldn’t work? [20:44] What’s the biggest problem local businesses with limitations face in Facebook ads? [21:47] What makes a business qualified or unqualified to work with you? [23:04] How did you get to (and how do you maintain) your 95% retention rate? [26:42] How do you approach the subject when a client’s offer needs to be reworked? [28:19] What’s the perfect recipe for a personal brand? [29:22] Any advice on the concept of getting wrapped up in vanity metrics? [31:12] What are your top 3 tips on how to run really great Facebook ads? [31:52] How do you prioritize copy, creative and call to action? [33:55] How can people contact you? [35:12]Connect with Emily Hirsh Hirshmarketing.com Hirsh Marketing Underground PodcastConnect with Jason Portnoy jportnoy.com LinkedInLike the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Who's sitting behind the camera on your favorite shows? The Internet is obsessed with actors, but there's a wealth of information, imagination and valuable insight locked in the creative minds responsible for your latest binge-watch.Doug Ellin is an American screenwriter and film and TV director best known for creating the HBO series Entourage. Ellin also served as executive producer, director, head writer and supporting actor for the series, and wrote, directed and produced its 2015 film adaptation.On this episode of the Perfectly Mentored Podcast, Doug and Jason jam on the evolution of Entourage into an incredible hit show, how the reaction to art changes as society does, and the impact of streaming services and social media on a screenwriter's work.Topics Covered: Who is Doug Ellin? [00:15] How did you get started in film and TV? [00:56] Did you like the idea of Entourage from the beginning? [03:02] Does perfectionism play a part in writing a hit show? [05:32] How did you assemble the Entourage cast? [07:15] When did you know the show would be a hit? [11:06] You said writing Entourage was like torture - why? [11:54] Do you watch the finished show? [12:47] Would Entourage ever get made if it were pitched today? [13:47] What are your thoughts on the way culture is changing and what currently offends people? [17:20] Were you nervous about the Entourage movie being made? [18:27] Does criticism ever get to you, and do you read reviews? [19:53] Is it easier to write jokes than to tell them? [20:56] What inspired your focus on the characters as you wrote? [21:33] How long was it before you got big stars to do cameos on the show and who was the most surprising? [22:56] Who goes out and makes the endorsement deals for products that show up on Entourage? How is that handled? [24:18] What was the process like for getting U2 to make an appearance? [26:00] How do you stay creative after years and years of writing? [28:09] What is life like post-Entourage? [28:47] How has pitching changed in the age of streaming? [30:13] Why do you think movie actors are flocking to TV now instead of the reverse? [33:17] How is social media changing the game and influencing our idea of celebrity? [34:24] What's next for you? [36:00]Connect with Doug Ellin Victory The Podcast Twitter InstagramConnect with Jason Portnoy jportnoy.com LinkedInLike the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

COVID-19 has made the already-tough path of entrepreneurship nearly impossible. But the only person stopping your growth is you - put the focus on delivering value and learning from your many mistakes and watch your business thrive, coronavirus or no.Dee Deng is the co-founder and CEO of Right Hook Digital, an ecommerce growth & performance marketing agency that manages millions in ad spend for their growth clients across Australia and the USA. Obsessed with "delivering wow," Dee leads his agency team of 50 while traveling the world sharing his team's learnings & insights and educating brand owners on how to scale profitably and sustainably. Most recently, Right Hook has been listed as one of Australia's Fastest Growing Companies of 2019/2020 by the Australian Financial Review.On this episode of the Perfectly Mentored podcast, Jason and Dee break down the mechanics of a high-functioning and fast-growing business, approaching Internet marketers with a grain of salt (and helping clients do so, too), and what it takes to be an effective leader and mentor in a time of crisis like the pandemic. Listen in for a much-needed dose of reality and solid, grounded wisdom in a currently confused world.Topics Covered: Who is Dee Deng? [00:15] Why is risk the common factor in the marketing industry? [03:32] How much of your incredibly accelerated scaling was done on the fly? [06:52] What's your advice for those who are stuck in place? [07:55] Where's the balance between not waiting around and making sure your people have a checklist? [09:35] As a solo entrepreneur, what's the first hire? [11:01] How did you learn to let go of some control? [12:22] What's the secret to being the boss who gives value, but not the one who just hangs around? [14:28] How does Right Hook approach employee training? [17:15] Are entrepreneurs who expect a life of easy luxury on the right track? [19:25] Is "no" a good motivator? [23:33] Why does marketing attract fake experts? [26:11] How do you help clients sift through the BS? [28:27] What does each client need to be educated on? [32:13] How did your leadership discuss plans for COVID-19? [35:56] What advice do you have for leaders facing a crisis? [41:34] How much are you telling your employees right now? [43:38] Why is growth important to you while the world is in turmoil? [44:42] Is selfishness sometimes a good thing? [46:04] Wrap up [47:46]Connect with Dee Deng Twitter LinkedIn InstagramConnect with Jason Portnoy jportnoy.com LinkedInLike the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!