Perfectly Mentored with Jason Portnoy EP71: Emily Hirsh: The Secret to Getting Real Results and Keeping Clients Forever
Simply doing the work has fallen by the wayside in the age of Internet “gurus” and dime-a-dozen online marketers. It’s rare to see service providers who are committed to constantly improving their own skillset to get results for their people. And when you find such a person, it’s in your best interest to listen up.
Emily Hirsh is a leading Digital Marketing Strategist, young entrepreneur and founder of Hirsh Marketing, one of the fastest-growing digital marketing agencies that is responsible for over $90 million (and counting!) in client revenue generated. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs and to grow their businesses and generate massive revenue using her revolutionary Hirsh Process.
On this episode of the Perfectly Mentored podcast, Emily and Jason jam on the commitment to perfecting the way you serve your clients (rather than making wild claims you can’t back up), candidly walking clients through expectations, systems and the work they need to do, and crafting a knockout brand and consistent, exceptional Facebook ads. Tune in for hard-hitting strategies from an expert with the track record to prove them.
Topics Covered:
- Who is Emily Hirsh? [00:15]
- How did you get all the clients you have so quickly? [02:13]
- What’s your take on the ethics of selling and the “gurus” on the Internet? [03:41]
- What is the Hirsh process? [05:13]
- How important is foundational knowledge vs. tactics? [06:30]
- Has all your experience doing audits made you a better businessperson? [08:49]
- What was your first hire, and who do you recommend others hire first? [09:37]
- For other companies, do you recommend contracting out? [11:30]
- What do you tell clients who want a huge return instantly? [12:31]
- How do you reconcile the risk of selling online with all its unreliable variables? [13:49]
- Was the choice not to brand yourself a “guru” deliberate? How did you manage it? [15:24]
- How do you handle the fact that you can’t personally deal with every client? [18:13]
- Have you come across a business where your process wouldn’t work? [20:44]
- What’s the biggest problem local businesses with limitations face in Facebook ads? [21:47]
- What makes a business qualified or unqualified to work with you? [23:04]
- How did you get to (and how do you maintain) your 95% retention rate? [26:42]
- How do you approach the subject when a client’s offer needs to be reworked? [28:19]
- What’s the perfect recipe for a personal brand? [29:22]
- Any advice on the concept of getting wrapped up in vanity metrics? [31:12]
- What are your top 3 tips on how to run really great Facebook ads? [31:52]
- How do you prioritize copy, creative and call to action? [33:55]
- How can people contact you? [35:12]
Connect with Emily Hirsh
Connect with Jason Portnoy
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