Perfectly Mentored with Jason Portnoy

Jason takes a moment to lay out what to expect this week with Perfectly Mentored.

Jordan Menard is the man behind the marketing of some of the biggest names you've heard of, including The Wolf of Wall Street himself – Jordan Belfort. He is also the founder of Longform Creative and the creator of the Traffic Pilot, the world's preeminent e-learning platform for digital marketing.On this episode of the Perfectly Mentored Podcast, Jordan and Jason jam on the importance of mindset on achieving success, how to become a full-stack marketer, and why people don’t want to go into social media ads.Topics Covered: Who is Jordan Menard? [00:12] Why is mindset such a crucial topic for you? [10:15] Why do people take mindset lightly when it's probably the most important part? [13:25] About the Netflix documentary, The Social Dilemma [18:51] Why is being a full-stack marketer so important to you? [27:25] What skills do they need to master to become a full-stack marketer? [31:57] What are the key elements or the pillars of what makes a great ad? And what does creating a great winning ad look like? [33:36] What are your thoughts on building a brand – building a personal brand or building your brand around your business? [36:16] Why was the reason behind doing the Traffic Pilot around becoming a pilot? [42:01] What are your top 3 recommended books for entrepreneurs? [43:41]Connect with Jordan Menard Traffic Pilot InstagramConnect with Jason Portnoy jportnoy.com InstagramLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Podcasts are now a prevalent form of entertainment and education, but do you remember when they were still relatively obscure? There’s a special kind of wisdom we can glean from people responsible for pioneering the “normal” formats we now have access to. John Lee Dumas is the founder and host of Entrepreneurs on Fire, an award-winning podcast that seeks to reveal the journey of today's most inspiring entrepreneurs. The podcast generates over $250,000 a month in revenue and has over 1M unique listeners a month, many of whom are inspired to take control of their lives and take the entrepreneurial leap. On this episode of the Perfectly Mentored Podcast, John and Jason talk about the key behind successful entrepreneurs, important factors to consider when monetizing a podcast, and why creating a listener avatar is crucial.Topics Covered: Who is John Lee Dumas? [00:27] What are the trends or commonalities you see in people who are super-achievers? [00:57] Are you goal-driven? Do you have a daily routine? Do you write down your goals? [01:51] Which guest had the biggest impact on you and what was it about it? [02:27] Is “serial learning” something you had before podcasting which led you to start? What made you decide to go into podcasting? [03:04] Any advice on when and how to start monetizing a podcast? [6:13] Do you think most people don't do enough research on exactly who their ideal audience is? [9:56] What podcast do you consume right now aside from your own? [13:22] What's the best and worst advice you've received throughout your entrepreneurial journey? [14:35] If you could go back and summarize your best advice from everything you've taken from all your guests, what would you tell all the entrepreneurs that have listened to your podcast? [15:36]Connect with John Lee Dumas Entrepreneurs on Fire Podcast InstagramConnect with Jason Portnoy jportnoy.com InstagramLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

TikTok has proven to be the gold mine for digital marketing with its exponentially increasing user base.Rachel Pedersen, aka "the Queen of Social Media", is a social media strategist, educator, and founder of Social Media United, a leading online university for those aspiring to become successful social media managers and strategists. Rachel is also recognized by Content Marketing Institute as one of the most influential online marketers.On this episode of the Perfectly Mentored Podcast, Rachel and Jason talk about tactical maneuvers for starting out on TikTok, content creation for growing your following, and what it takes to create an effective funnel and landing page.Topics Covered: Who is Rachel Pedersen? [00:22] What do you have to say to businesses that are saying that their customers aren't on TikTok? [01:15] What's the right hashtag strategy for TikTok and Instagram? [03:01 A lot of people look at TikTok and they think dance videos or funny skits - what's your advice for professionals on how to grow their business on TikTok? [4:47] What are most people doing wrong when it comes to TikTok? [7:18] What advice can you give about growing your following and making great content? [9:09] How many pieces of content should people be putting out? [12:46] What are your best tips for Instagram growth now? [15:29] What are some of the most important tips you have for creating a funnel that converts and a solid landing page? [17:13] What are your thoughts about the issues surrounding TikTok regarding privacy and the ban? [20:06]Connect with Molly Pittman Rachel Pedersen TikTokConnect with Jason Portnoy jportnoy.com InstagramLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Now, more than ever, businesses have been pushed to evolve; whether venturing into the digital world or pivoting and adapting to the demands of the “new normal”. Digital marketers not only offer a unique perspective on growing businesses but, also, fresh insights on personal growth.Molly Pittman is a leading digital marketing strategist, educator, and entrepreneur and is now the CEO of Smart Marketer. Now running her own business, she offers a 4-month mentorship on succeeding as a media buyer in any industry. She has also co-hosted over 200 episodes of Perpetual Traffic and has appeared on stage and across the globe, including the Traffic & Conversion Summit.On this episode of the Perfectly Mentored Podcast, Molly and Jason talk about where making intentional choices and moves can bring you, how more often than not a marketing campaign’s problem is not really an ad problem but something more fundamental, and the future of local businesses in the time of a pandemic.Topics Covered: Who is Molly Pittman? [00:15] What can we learn from your journey making intentional choices? [01:31] What have been your guiding principles when making these intentional choices? [04:13] What are the biggest or common mistakes people make when it comes to digital marketing? [14:54] Why do you think so many people only put focus on the media buying side? [19:07] For you, how important is understanding the customer journey in crafting your campaigns and ads? [24:19] What’s your message for brands and maybe media buyers who are dealing with clients obsessed with attribution? [33:57] What’s the marketing play for local businesses now? [41:15] What do you say about having a chip on your shoulder and how it helps drive entrepreneurs? [30:10] What’s your vision and plan for Smart Marketer as the new CEO? [49:18]Connect with Molly Pittman Molly PittmanConnect with Jason Portnoy jportnoy.com InstagramLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Zachary Babcock is an entrepreneur and podcast host. He helps entrepreneurs create celebrity brands and explosive businesses. Zach also has an incredible and inspiring story – coming from over five years in prison to scaling a six-figure business. On this episode of the Perfectly Mentored Podcast, Zach and Jason go over the challenges of an identity shift, what it takes to get started in business, and the most impactful wisdom from guests.Topics Covered: Who is Zachary Babcock? [00:22] When you decided to bet on yourself, what was the force that brought you to entrepreneurship? [02:11] How much value do you give to what other people might say? [06:43] Despite everything that you’ve gone through, what made you confident in yourself? [09:05] Why did you get into podcasting? [13:42] How do you develop a skill to offer in the marketplace? [20:32] Why do you think most people are not ready for a “real talk”? [24:43] Which guests have impacted you the most and what was it about them? [27:34] What do you say about having a chip on your shoulder and how it helps drive entrepreneurs? [30:10] What’s your advice for people who think it’s too late to start their entrepreneurial journey? [34:44]Connect with Zachary Babcock Underdog Empowerment InstagramConnect with Jason Portnoy jportnoy.com InstagramLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Marketing makeovers and automation strategies, coupled with quality client acquisition will definitely grow your business to success. While implementing mobile marketing initiatives, converting prospects into customers will come naturally.Oli Billson started his first business at the age of 15 and now owns a portfolio of four multi-million dollar businesses, one of which is international with 170 franchises. His superpower lies in strategizing and implementing conversion-led money-making sales and money-making funnels.On today’s podcast, Oli talks about how his latest venture transforms normal businesses into fast-growth businesses that experience double-digit growth year after year.Topics Covered: Who is Oli Billson? [00:19] What are some of the mistakes you see most people are doing wrong when it comes to lead generation? [05:25] What are some really good tips on how to qualify a lead? [07:11] Why do you think most people get so tripped up over those vanity metrics? [12:53] What are the elements of the "Phone Funnel System?" [17:06] What is the main criteria in your mind in order to break through the noise in these different platforms? [23:14] What is your advice to the listeners who are trying to put themselves more out there? [28:58] What is an interesting approach on where to put the calendar or the scheduling link on a funnel? [33:37] Why do you think most businesses begin to self-destruct the scale? [39:42] How important is automation for a business? [46:58]Connect with Oli Billson OliverBillson.comConnect with Jason Portnoy jportnoy.com InstagramLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

The financial aspect of a business can easily be neglected when one only looks at face value revenue. It is important to always contextualize your numbers and make sure that you are using the appropriate metrics to look at these numbers. Adam Rundle is the founder of CleverProfits and The Perfect P&L. Both Adam and his business are passionate about partnering with business owners and coaching them to effectively understand the business from a financial perspective.On this episode of the Perfectly Mentored Podcast, Adam and Jason discuss aspects of running a business considering its numbers and financials, three important questions when analyzing profitability, and strategies on determining salaries and commissions.Topics Covered: Who is Adam Rundle? [00:18] What are the most common mistakes people make when it comes to numbers and financials? [04:02] What is the biggest mistake established businesses make when it comes to the numbers? [07:51] Is there a magic formula for profitability? How should businesses start thinking about growing profits? [09:39] How do businesses grow and how should they understand growth? [12:52] How do businesses actually earn money? [14:03] What is the best way to figure out how much you, as an owner, can take out? How much can you pay an employee? [14:48] Should you hire employees or contractors? [19:47] What is your opinion on the “profit first” mentality? [31:01] How often should a business look at their numbers? [33:32] What are the things that could and should not be written off in the business? [39:58]Connect with Adam Rundle Clever ProfitsConnect with Jason Portnoy jportnoy.com InstagramLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Randi Zuckerberg is an entrepreneur, investor, bestselling author, award-winning producer and founder and CEO of Zuckerberg Media. As an early employee of Facebook and creator of Facebook Live, Randi has extensive experience in using technology to build and promote businesses and the challenges it brings. She hosts a weekly tech-business show on SiriusXM called “Randi Zuckerberg Means Business” and helps kids learn about science and technology through her tv show DOT. and website Sue’s Tech Kitchen (suestechkitchen.com).On this episode of the Perfectly Mentored Podcast, Randi and Jason talk about the relationship of technology with entrepreneurship and marketing. They also discuss tips on overcoming mental blocks and using the Pick Three Mentality to increase productivity. They also touch on other topics like the growing technological divide and raising strong, empowered women in the digital age.Topics Covered: Who is Randi Zuckerberg? [00:14] What led Randi to transition from a Broadway actress to a thriving entrepreneur? [01:58] How her background in psychology helped her as a marketer? [05:04] What advice do you have for entrepreneurs who may have good jobs right now but want to jump off to entrepreneurship? [06:21] What were the early days of Facebook like? [08:22] Is technology bad for us or can it make the world a better place? [15:09] Randi talks about the broadening definition of entrepreneurship. [21:06] Randi talks about being well-lopsided as opposed to being well-balanced. [23:03] Randi talks about the Pick-Three Mentality and being excellent at three things at a time [24:09] How important is getting your name out there when it comes to building a successful business? [31:21] What advice do you have on raising strong empowered women? [35:18]Connect with Randi Zuckerberg Instagram Sue's Tech KitchenConnect with Jason Portnoy jportnoy.com InstagramLike the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Devin Wills is the president of A&W contracting. He's executive director of hands across America. He is the owner and CEO of Black Clover Holdings, and Empathy Lending, all this while being over 500 days sober from drugs and alcohol and just the young age of 23. He counts on his and his team's mindset to get them through life.On today’s podcast, Devin talks about how one’s struggle can be turned around to having something great.Topics Covered: Who is Devin Wills? [00:19] How are you able to stay so composed while going through things at such a young age? [7:34] What was the road to recovery like? [11:55] How did you have that type of self-awareness and growth? [15:05] How did the process start coming about of you changing that mindset? [16:38] What advice do you have for the listeners in order to figure their way out? [20:52] How is the current market different from past crashes or economic downturns? [14:13] How did you take on a leadership role at a young age? [24:32] What would your advice be for the young listeners who think that no one's going to take me seriously because they are 22? [29:18] Did that type of money and that type of freedom that you could possibly have scare you? [31:07] Are you very protective of who you let into your circle now and how do you build that trust? [38:34]Connect with Devin Wills InstagramConnect with Jason Portnoy jportnoy.com InstagramLike the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!