Perfectly Mentored with Jason Portnoy

Online advertising has come a long way. With so many platforms to choose from—Facebook, LinkedIn, YouTube, and so on—what makes Google search and display ads worth investing in? And how do you make that investment pay off?Mike Rhodes, co-author of The Ultimate Guide to Google Ad Words, which is now in its fifth edition, talks about what makes Google ads tick. With over 15 years of Google ads experience, he’s about the best expert you can find in that field.On this episode of the Perfectly Mentored Podcast, Mike and Jason talk about getting started with Google ads, what strategies to adopt—or avoid—and how to balance geeking out over data and getting work done.Topics Covered: Who is Mike Rhodes? [00:18] Who should—or shouldn’t—be running Google ads? [12:14]Why ads are important even if you’re ranking organically? [19:10]How does someone figure out how much they should be paying per click? [25:28] How people should think about profit from Google ads? [29:57]What are the biggest mistakes you see companies making with Google ads? [35:19]What are the three things local businesses should do to generate great results? [41:07]What tools would you recommend for getting a good competitive analysis? [44:37]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Mike Rhodeswebsavvy.com.auGoogle Ads Course (Free!)Data Studio Diagnostic ReportConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

What’s a billionaire like when you take away their money, social media, and name? A lot of people use the lack of money and time as excuses, but those people are just limiting themselves. In 90 days, this true-blue entrepreneur will prove your limiting beliefs wrong.Grant Cardone is a New York Times best-selling author, sales trainer, real estate investor, and motivational speaker. Affectionately known as Uncle G, Grant urges his following and his clients to rise above outdated, unworkable middle-class myths and limitations. Forbes Magazine labeled Grant the Number One Marketer to Watch and he is the founder of the 10X Movement.On this episode of the Perfectly Mentored Podcast, Grant and Jason discuss how Grant’s experience with the Undercover Billionaire parallels real life, what role money plays in an entrepreneur’s life, and why advertising is important in business.Topics Covered: Who is Grant Cardone? [00:19] What is your new show, Undercover Billionaire, about? [01:06]After doing what you've done, what do you say to the people who make excuses that they're not successful because it takes money to make money? [02:41]You speak bluntly – is it because you care way more about the message itself than how people receive that message? [06:52] How important for you is advertising and building a brand? And why do you think owners see it as a cost versus an investment? [09:14]How to invest in real estate when people only have little money to begin with? [11:29]You could live a great life away from the spotlight but why do you make it a mission to help people? [13:24]Since you've done this, what type of new appreciation have you had since you've been off the show? [18:14]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Grant CardoneInstagramWebsiteUndercover Billionaire Connect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

It is so critical in Marketing to communicate properly what your business is, what your services are, and how you're going to make a customer's life better. People are often afraid to give away their best stuff. But in reality, on the other side of that coin is that when you openly share information, people will naturally gravitate towards you.Ken “Spanky” Moskowitz is an author, speaker, artist and entrepreneur. He's the chief visionary officer at Ad Zombies - a flat-fee creative copywriting company that came to life in response to a need in the marketplace.On today’s podcast, Ken talks about the challenges of being an entrepreneur, and how much courage it takes to find an inspiration in building a business.Topics Covered: Who is Ken Moskowitz? [00:21]  At what point did you decide to start monetizing versus helping people? [5:46] How do you scale the “you” factor? [07:49] What's your advice for entrepreneurs listening right now who are going at it alone? [16:24]  What is Ad Zombies? [22:57] Why do you think most people don't do enough "jabbing"? [31:16] How do you balance your time between business and family? [43:27] What’s your process in making yourself better? [51:03] Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Ken MoskowitzAdZombiesPersonal WebsiteConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Workplace culture can be a bit tricky. You know it’s important to keep positive, but how do you really promote that? The employee-employer relationship may just be the key to a thriving business. Dane Sanders is the CEO of tellmeyourdreams.com, a therapeutic and performance coaching company whose proven methodology elevates the grit, mental health, and dreams of your best people. He holds an undergraduate degree in business and a graduate degree in philosophy. He’s also authored two best-selling books on the business of creativity and is the host of The Converge Podcast. On this episode of the Perfectly Mentored Podcast, Dane and Jason discuss how it’s beneficial for a business that its employees care about it as much as the owner, why it’s important to build a healthy and open culture in the workplace, and what we can do to sustain our mental health as entrepreneurs during a pandemic.Topics Covered: Who is Dane Sanders? [0:27]  How important is that when you’re doing the giving, it’s giving without expectation of return? [06:48] Why should employees care about the business as much as the employer? How do you build a culture where that’s possible? [10:15] How does one implement that into their culture right now? And what are the best ways to motivate employees to participate in it? [17:26]  How do you start the dialogue? How does a business owner start implementing this when they haven’t been doing it before? If you’re an employee, how do you bring this up in the workplace? [21:50] What do you think about this mindset: As a CEO, you work for your employees, not the other way around? [26:07] The lows in entrepreneurship can be extremely low and there is a rising suicide rate among entrepreneurs. How can entrepreneurs take better care of themselves? [34:37] What’s your advice on how we can take care of ourselves and build the resilience we need to work from home? [47:10] Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Dane SandersWebsiteConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Brad Lea built Lightspeed VT from a small upstart into a multi-million dollar, global tech company. As its founder and CEO, his vision led Lightspeed VT to become the world’s leading interactive training system. On this episode of the Perfectly Mentored Podcast, Brad and Jason discuss what is most important for achieving success, how “gurus” today play their role, and what makes or breaks a sale.Topics Covered: Who is Brad Lea? [00:18]  How do you balance not sugarcoating your advice and the risk of offending people? [02:46] What's your advice for those people who are scared to stick their neck out? [05:28] How important is the mindset when it comes to success and why do people tend to skip over this part? [08:43]  What's the difference between a salesperson and a closer? [30:53] What's the biggest mistake that people make when it comes to sales? [32:30] Can anyone afraid of sales become a great salesperson? What are your tips to become better at sales? [37:43]  What does your daily or morning routine look like? [46:50]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Brad LeaInstagramFacebookLightspeedVTConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Keith Ferrazzi is a New York Times best-selling author and contributor to numerous business publications. He is also an entrepreneur and an executive team coach. His 20-year history of revamping C-Suite executive teams has made him an agent of transformation and among the world's greatest and most sought-after coaches. On this episode of the Perfectly Mentored Podcast, Keith and Jason discuss how people network and build relationships, what kind of leadership is needed right now, and what the future could hold for businesses in a post-pandemic world.Topics Covered: Who is Keith Ferrazzi? [00:19] What does networking look like today, especially in a world changed by COVID? [1:49]What advice do you have for people who always think first about what's in it for them when they go out to try to offer service? [05:36]What advice can smaller companies learn from some of the big companies on how you're coaching them to pivot? And then what advice could you give those C-suite executives from lessons that you've picked up from the smaller guys? [10:09] What are some ways to develop those relationships with people who are on a different level? For example, relationships with best-selling authors or CEOs if you are someone who’s just starting a business. [17:29]What can you say about leadership during a remote setup during a stressful time? [22:04]What does co-elevation look like if you're a startup versus a Big Five versus a big corporation? [32:03]What are some of your favorite success stories of co-elevation? [39:18]Why is it so important to reboot leadership? [42:38]The workplace is in a state of disruption. What do you see as the future? [43:41]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Keith Ferrazzi:InstagramWebGrowth & Co-Elevation ® Free MasterclassConnect with Jason Portnoyjportnoy.comInstagramLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

On this episode of the Perfectly Mentored Podcast, Nick and Jason discuss how a digital ad agency can separate itself from the rest of the pack in today’s oversaturated market, how success can be achieved in the digital space, and many other interesting topicsTopics Covered: Who is Nick Shackleford? [00:24] Why is it so important for you to be a full-service agency? [03:34]What type of content is currently doing well and how much content should a brand be producing? [9:38]What are the biggest mistakes brands and store owners are making? [13:14] What are the important metrics for you to look at as a media buyer, and, I guess if you’re not a media buyer listening, what are the important metrics for you as a store owner to look at? [16:06]The importance of acquisition? [24:45]What are brands’ expectations towards their Ad Agency during this unprecedented time? [32:07]For store owners, what are some cool trends you see working right now? [40:49]As a media buyer, what does your day-to-day managing the ad account look like versus your week-to-week versus your month-to-month? [45:18]If you wanted to start an ad account from scratch, how would you structure it? [50:11]Connect with Nick ShackelfordInstagramConnect with Jason Portnoyjportnoy.comInstagramLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Kurt Elster is one of the most highly regarded independent consultants in his industry. He's a senior ecommerce consultant who helps Shopify merchants like Jay Leno's Garage, uncover hidden profits in their websites through his ecommerce agency Ethercycle, with 1 million downloads. Kurt is also best known for hosting the unofficial Shopify podcast.On today’s episode, Kurt talks about how to turn a Shopify store into a revenue-generating powerhouse of persuasion.Topics Covered: Who is Kurt Elster? [00:20] Why Shopify? [12:22] What is the checklist that you go through with conversion rate optimization? [15:05] What are some of those obvious problems that you come across right off the bat? [18:09] How do you figure out where you need to start testing? [20:50] What are some of the benchmark numbers? [22:37] What are some of the main things that you find to annoy shoppers on a site? [25:19] What are some of the ingredients needed in a store in order to succeed? [28:32] Why is the “Back” button a merchant's biggest competitor? [31:42] What are some of the main must-have apps for Shopify stores? [39:15] What is the best way to run an exit popup? [46:53] What advice can you give to those who want to build their own Shopify store? [50:47]Connect with Kurt Elster WebsiteConnect with Jason Portnoy jportnoy.com InstagramLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Tanner Larsson is the founder of Build Grow Scale, an Ecommerce optimization company that specializes in a process called the Revenue Optimization. It’s a methodology that has generated over 400M in physical product sales over the last three years. Tanner is also the author of the best-selling book, Ecommerce Evolved.In this episode of the Perfectly Mentored Podcast, Tanner and Jason jam on what it takes to run a successful e-commerce store, how to deprogram business myths, and why revenue optimization is the more important metric.Topics Covered: Who is Tanner Larsson? [00:18] What is the central piece of a good performing e-commerce store? What elements do the most successful stores have in common? [06:09] Why do store owners not see the value of being brand-centric? [11:17] What exactly is revenue optimization? [25:23] What are some tips to increase Average Order Value? [31:36] What are your thoughts on omnipresence and the importance of aspiring to build that brand and understanding that you're in the business of marketing? [48:11] What are the must-have Shopify apps? [58:55] How important are reviews for a site? [59:18] What's your message to all the ecompreneurs right now? [01:05:50]Connect with Tanner Larsson Build Grow ScaleConnect with Jason Portnoy jportnoy.com InstagramLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

This year has seen massive changes in eCommerce. The surge of customers flocking to online markets presents massive opportunities for entrepreneurs—as well as fiercer competition than there has ever been before. Adrian Morrison has been winning big in digital marketing since the days when Netflix was still sending movies by mail. While he’s now a consummate Shopify salesman and social media marketer, he considers his wide network of students and mentees as his greatest success.On this episode of the Perfectly Mentored Podcast, Jason and Adrian discuss the finer points of online commerce, as well as its bigger picture. And whether it’s about choosing which platform to sell on, or figuring out which mentor to trust, Adrian is full of insights he’s all too happy to share.Topics Covered: Who is Adrian Morrison? [00:18] How did you become one of the elite online marketers out there? [01:25] What’s your take on the state of eCommerce right now? [13:25] How important is it now to be a “full-stack” marketer? And what does being a full-stack marketer mean to you? [17:10] How to analyze data to make upsells that work. [27:45] What’s your advice for crushing Q4 and the holiday season? [29:30] How do you think this year’s Black Friday might be different? [32:25] What are your tips for scaling up an eCommerce business? [34:47] How much of your success do you credit to the personal brand you’ve built? [38:28] Is dropshipping dead? What do you have to say about the idea that it ruined online marketing? [51:35]Connect with Adrian Morrison InstagramConnect with Jason Portnoy jportnoy.com InstagramLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE