Perfectly Mentored with Jason Portnoy

Buck Wise has a long history in both traditional and digital marketing. At the age of 17, Buck began a lifelong pursuit into the realms of content, distribution, and marketing. This led him to join the world’s largest advertising group, WPP, where he headed the global teams responsible for driving innovative campaigns for brands such as Google, Starbucks, and Nike, with a sharp focus on digital, AI, voice, data, technology consulting, education, and connection.On this episode of the Perfectly Mentored podcast, Buck and Jason take us on a journey across the continuously evolving world of marketing, where building connections and having the right mindset for success are paramount.Topics Covered:Who is Buck Wise? [0:17]You mentioned there’s a business, it's not just marketing and ROI, there’s P&L involved—how did they mesh that together or how do those worlds combine? [8:35]Coming from WPP, talk to me about the cultural chain and how important that is. [12:39]I talk about how important access is to people. You’re now on a private jet, with downtime, with arguably one of the best business scalers of all time. What are some of those key lessons you’ve learned? [17:21]What are you finding in terms of patterns of what businesses are doing right and what you find as a pattern of people doing wrong? [23:09]What are some of the biggest mistakes some of these companies are coming in with in regards to marketing? [24:55]What are some things that are working with those big global brands that can be applied to SMBs? [27:07]So on the other side of marketing, on the different components to it, how important is building a brand and branding for success, you know, the need to become your own platform? [30:45]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Buck WiseInstagramConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

We live in a world where data is abundant, but what do we do with all that information? In a rapidly changing environment, an eye for sociology and culture and a data-driven mind are essential to figuring out what works for a brand—and what doesn’t.Nik Sharma is the CEO of Sharma Brands, a strategic-initiatives firm that works with a wide range of brands to help them grow and scale revenue across digital platforms. His work with hyper-growth brands like Hint Water,­­ Pill Club, and JUDY has resulted in new strategies, milestones, and millions of dollars in additional revenue for those companies.On this episode of the Perfectly Mentored Podcast, Nik and Jason jam on the truth about immediate returns, how to develop a better understanding of society for the purpose of your business, and the choice of whether or not to go into college. Topics Covered:Who is Nik Sharma? [00:18]How did your entrepreneurial path get started? [01:16]How can someone become better at developing their understanding of culture? [02:46]Can you be a little bit more tactical about using data? [04:33]What’s your opinion on the need for immediate profitability? [06:46]How important is lifetime value when you strategize? [10:12]Isn’t it hard to be profitable right out of the gate? There has to be some sort of costs attributed. [12:08]What are some of the common myths that clients come to you with? [15:31]How important is the post-purchase service? [19:07]Is brand building something you prioritize for your clients? [21:10]What's your strategy when you talk with brands about dominating the market? [24:29]Is messaging usually the first thing that needs to be tweaked and that which makes the difference? [29:01]How do you measure your results if you leave after building the brand and launching it? [30:30]What is your opinion about going to college? [32:20]What are your thoughts about the privacy concerns going on right now especially between Apple and Facebook? [37:44]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Nik SharmaSharma BrandsTwitterConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

The clock is always ticking. Despite most of us staying at home, a lot of you may still find yourselves rushing through the day just to catch up on your workload. The business world says to focus on more, master outcomes, and pursue a life of independence. On the other side of the spectrum, monks say we should focus on less, master the self, and pursue a life of trust.Steven Lawson created the Monk Manual after spending a decade pushing himself to every limit in the workforce. Once he slowed down, looked around, and realized something was wrong, he went on a soulful journey that led him to develop a set of principles and beliefs rooted in psychology and inspired by the wisdom of monks. The Monk Manual is the first of several practical tools designed to achieve peaceful being and purposeful doing.On this episode of the Perfectly Mentored Podcast, Steven and Jason talk about how to live a fuller life and how to apply monastic principles to the modern day grind.Topics Covered:Who is Steven Lawson? [0:17] How did you come up with the idea and why did you find the need for the Monk Manual? [1:05]Why is planning so important? [03:55]Can you explain further your idea of where most problems come from? [07:17]Why is the 90-day system so important to you? [8:53]What are the major differences between the Monk Manual and other planners that are out on the market? [11:18]What did you have in mind for someone who uses this after 90 days? [14:57]What advice do you have for the listeners to become more productive? [17:11]You built a great business out of just one core product - how were you able to do that? Most people would feel they need to have many products to get to your level. [23:25]How much does spirituality play a role in your success? [26:20]You recognize patterns a lot. What type of patterns are there and how did those help you? How could we get better at recognizing patterns? [29:13]What’s your parting advice for the listeners right now? [36:51]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Steven LawsonMonk ManualInstagramConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

At this point, almost everyone knows that the Internet is listening to you. Search for a product and then later, you’ll find yourself passing by a plethora of ads related to that product. Should you be scared? Or should you just let your browsing information be the price that you pay for the convenience of the Internet?Dan Gamito is a B2B SaaS Product, Marketing, and Customer Success leader. His work for ManyChat as the first marketer on the team helped the company scale from 1200 users to more than 750,000 in less than two years. For most of the last decade, Dan has been helping early-stage startup founders build great SaaS companies.  On this episode of the Perfectly Mentored Podcast, Dan and Jason jam on what artificial intelligence is, how social network algorithms are designed, and what the future of advertising looks like.Topics Covered:Who is Dan Gamito? [00:18]What is AI? And why do you say that the future of AI is not what most people think of? [7:11]When AI starts learning and it ends up knowing you better than yourself, that can make someone feel like they’re being taken over.  [15:23]In social networks, doesn’t the content of your feed say something more about you than it does about the platform? [20:32]What’s your advice to users on how they can snap out of Facebook reality? [22:42]Should people be scared about how their data is being used online? [26:22]Aren’t we supposed to not care about the premises of AI and just enjoy the outcomes of it? Aren’t our lives better because of it? [31:37]At what point does accountability fall in humans to change their ways? [32:55]Can’t these platforms be used to share something good as well? [36:35]In paid media, does marketing still have a role or does the machine algorithm do everything? [40:10]Why do you say that digital marketing is cheap? [43:30]Considering the news of cookie-less web by 2022, what happens when data gets taken out of an algorithm? What would be the future of advertising as well? [45:16]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Dan GamitoLinkedInConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Believe it or not, investing in sports cards has a lot in common with buying and selling stocks. If you’re good at this game, you can literally make millions from it.Luckily for Sasha Tammadon, he is good at what he does, and what he does is invest and make big bucks from trading in sports cards. Sasha has an intuition that he was able to capitalize on.On this episode of the Perfectly Mentored Podcast, Sasha and Jason talk about the rapidly-growing sports card investing market to understand its rise in popularity.Topics Covered:How Sasha got started in the sports card trading industry [1:34]How does sports card investing work? [2:53]What’s the most expensive sports card on the market right now? [5:07]What’s the value of old sports cards? [6:30]How do I get my cards graded? [8:19]What advice would you give people who want to start investing in sports cards? [11:10]What’s your decision process before you buy a card? [14:06]What made sports cards popular again? [16:57]How do we know what to pick if there are lots of card brands and versions? [19:40]Which sports are more popular in the sports card industry? [23:34]How do I know if I’m getting legit cards on eBay? [27:14]Aside from sports, what other kinds of cards/collectibles are doing well? [29:56]What are your resources for people who want to get into sports card investing? [36:41]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Sasha TammadonInstagramYouTubeConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Daniel is also known as the Cold E-mail Wizard. He pioneered an ingenious way to cold e-mail prospects without spamming them. Daniel created a system of cold e-mail wizardry that gets prospects to turn into leads and then convert into clients all through e-mail.On this episode of the Perfectly Mentored Podcast, Daniel and Jason talk about the ins and outs of cold e-mailing, the myth behind hacking the process, and the value of speaking your truth to prospects. Topics Covered:Who is Daniel? [00:18]How did you get started in your cold e-mail approach? [01:06]Why did you decide to launch a course showing other people how to do it? [05:54]Who does cold e-mail work for and who does it not work for? [07:48]What you teach is different from the annoying spam e-mails. How come? [10:29]You say that the first step is research. What’s the next part? [12:36]How many people have you come across who can't communicate what they do properly? [13:32]Do you think your success can be attributed to how you tell people what they need to hear and not what they want to hear? [17:02]Going back to cold e-mails, how does it all work? What’s the strategy and tools needed? [20:34]How much is the investment in tools and software to do this properly? [26:32]How do you get around the laws not adding people to mailing lists without permission? Is there a loophole? [28:21]How important is the subject line and what makes a good one? [29:54]What job titles should you be looking to send cold e-mails to? [31:51]Why shouldn’t people add images, links, or other media in their first e-mail? [33:52]What are the three major mistakes people make when doing this? [34:45]Why don’t most people execute even when the how-tos are already being given away? [37:41]What’s your take on people who exaggerate or lie to write compelling copy? [49:00]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with DanielTwitterGET THE COURSEContactEcomKleanLeadsConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Sales is a long game. More than a salesperson’s silver tongue and their creative offers, it’s their tenacity and patience that could really make or break their career. Hard work still remains to be the key to success, but this is not without challenges and distractions.Ryan Stewman is the author of G Code and the leader of the Apex Movement. He’s also known as the Hardcore Closer. Ryan is on a mission to help as many people as possible become the most elite version of themselves and he has coached and helped over 20,000 clients. The full-time investor has ownership in 30+ companies with more than a hundred employees. He’s also a top contributor to Forbes and has published 13 books, 4 of which have gone on to become bestsellers.On this episode of the Perfectly Mentored Podcast, Ryan and Jason discuss what is important when it comes to sales, how mindset affects everyone, and what to do when faced with the “force of average.”Topics Covered:Who is Ryan Stewman? [0:17] How did you start educating people about their business mindset? How did you become The Hardcore Closer? [0:56]How important is consistency and just showing up when it comes to sales? What is one of the biggest mistakes people can make when it comes to sales? [05:56]How do you get over rejection? What’s your advice for those who find the amount of work in sales to be overwhelming? [07:49]How important has mindset been to your success? And what advice do you have for those who want to overcome their imposter syndrome? [11:14]Why are friends and family usually the last ones to come around when you start doing something new? [19:27]What is the “G-Code”? [26:09]People love motivation but hate doing the actual work—how do you address that? [33:48]How important is building your personal brand and platform to you today? [39:33]How important is it for an entrepreneur to develop a persona that’s not too shy? [43:58]What books should every entrepreneur read? [46:48]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Ryan StewmanWebsiteFacebookInstagramConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

In his first solo show, Jason looks back and reflects on the milestone of 100 episodes. He discuses the biggest lessons learned from the guests and shares behind the scenes stories.Note from Jason: "Thank you for your attention and allowing me to do what I love to do with this podcast. It means the world to me and I appreciate every one of you tremendously. Without you, there is no podcast. I'm very aware of this. Time is a valuable gift and I sincerely thank you for spending that time with me."Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason Portnoyjportnoy.comInstagramFacebook

Despite being several decades old, social media continues to evolve at a rapid pace. And with people now relying more on the Internet to do everything from communication to doing business, many companies are finding it harder and harder to create an authentic online presence that they can convert to profit. Not everyone has the talent to build a successful online presence right away, but that doesn’t mean that you shouldn’t try. And if you need help, there are experts out there like Farokh Sarmad. Farokh Sarmad is a 26-year-old social media branding expert. These days, his focus is on e-commerce and helping clients build their brands and growing their social media presence. On this episode of the Perfectly Mentored Podcast, Farokh joins Jason to discuss how he built his online presence and how important it is for businesses to have social media visibility.Topics Covered:Who is Farokh Sarmad? [0:17] The the current ability to grow on Instagram organically [5:28]How important is it for a person and brand to have a presence? [10:00]The difference between building a personal brand and a business brand online? [11:58]The importance of building community  [14:28]The importance of self-care [23:19]On mental health in the entrepreneurial world and maintaining  positivity [31:27]Is Clubhouse the real deal? [38:44]What’s your advice to people who want to network with “big names” when they aren’t big themselves? [43:24]Top tips to do influencer marketing the right way? [50:18]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Farokh SarmadInstagramConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Most coaches make their living by coaching in a single sport, discipline, or industry. Micheal Burt took that several steps further.Affectionately known as Coach Burt, Micheal was able to take a lot of the things he learned from being an athletic coach for a high school basketball team to the business coaching industry. He believes there’s actually a lot of similarities between these two fields, making his transition to the realm of business go much smoother than expected. On this episode of the Perfectly Mentored Podcast, Micheal shares his journey from the world of athletics to the realm of business and the life lessons you can learn from playing sports.Topics Covered: Who is Micheal Burt? [00:17] What methods apply to both business and athletic coaching? [7:00] How important is it for people to have coaches? [12:00]What’s your advice on the decision-making process?  [18:27] What's  "Prey-Drive"? [24:04]Are people too afraid of rejection? [28:05]How can people be great at selling themselves? [33:33]On playing to win vs play not to lose [41:24]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Micheal BurtWebsiteInstagramConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE