Perfectly Mentored with Jason Portnoy

An effective content strategy is all about creating engaging and dynamic content. Videos have always been an attention-grabbing medium but it can be intimidating for some people to stand in front of a rolling camera. For a world that’s gone virtual where almost everyone has a livestream, how will you keep up?Molly Mahoney is a digital strategist who specializes in creating authentic video content and leveraging Messenger bot marketing to skyrocket sales. After creating a video that reached a million people organically, she developed her signature “Go Live And Monetize” program also known as the GLAM method. Molly has been featured in Inc magazine and has spoken at Social Media Marketing World. On this episode of the Perfectly Mentored Podcast, Molly and Jason explore how business owners can present themselves and their brand on video (especially on livestreams), what to do when feeling insecure about your business in comparison to competitors, and the formula for a good balance between different types of content.Topics Covered:Who is Molly Mahoney? [00:18]One of your most popular programs is GLAM (Go Live And Monetize) - what do people who go through it accomplish? [02:37]How does one become authentically themselves while remaining attractive to their market base? [6:14]What are the similarities between performing on stage and being an entrepreneur? How has being a performer prepared you for the business world? [11:57]How do you get over the insecurity regarding competing with similar businesses? [16:19]Is public scrutiny worse for females than it is for males? [21:19]What are your tips for generating revenue through video for a beginner? [24:38]In terms of content, what’s the proper balance between value posts and sales promotion? [27:10]When it comes to Live videos, what should people be talking about? What if no one shows up? [32:38]What advice do you have for community-building? [38:03]How important is building a personal brand to achieving success? [40:32]How do you put that human element into your brand? [42:09]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Molly MahoneyFree Video Content PlannerGo Live And Monetize PodcastConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and&

What makes an ad great? You want it to be attention-grabbing, unskippable, and able to drive a sale. These three intersect to produce quality content that entertains the viewer and goes viral in the process. With consumers gaining more control over what gets advertised to them, the future of marketing may depend on the virality of your campaign.Benton Crane is the CEO of Harmon Brothers, the ad agency behind the most viral ads in internet history. They have produced advertising blockbusters for Poo~Pourri, Squatty Potty, and Purple, among others. Crane manages an incredible team that has worked on ads that have collectively driven more than one billion views, generated over $300 million in sales, and revolutionized the way products are marketed.On this episode of the Perfectly Mentored Podcast, Benton and Jason talk about the story behind some of the most viewed online ads, why they worked really well, and what businesses should be aiming for when it comes to digital advertising.Topics Covered:Who is Benton Crane? [00:18] We see a lot of online advertising throwing out real-world sales tactics, what do you think about that? [04:37]Did you leave college and instantaneously start Harmon Brothers? [07:03] What’s the secret to creating viral content? [14:39]What can smaller businesses learn from what you do for big-budget clients and how can they apply it themselves? [21:35]Is there a recipe for making taboo or seemingly mundane things entertaining and fun? [27:19]How do you best measure results or track things? [36:43]What does the future of marketing look like to you? [41:18]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Benton CraneFrom Poop to Gold PodcastHB UniversityHarmon BrothersConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Tim Storey is an acclaimed author, speaker, and life coach helping people create the future they desire. He has inspired people from all walks of life using seasoned foundational principles and humor to help them overcome the obstacles that are holding them back. Tim has authored multiple books, with the most recent one, The Miracle Mentality, well on the way to becoming a top seller on Amazon.Tim was already a guest on a previous episode where we took a deep dive into nurturing our Miracle Mindset. On this episode of the Perfectly Mentored Podcast, Tim and Jason discuss the three phases of life we tend to live in, how to break away from the mundane, and how to live a truly authentic life with swagger.Topics Covered:What is the Miracle Mentality? [00:59]Do you think we start to become more cynical because we have lost that magical viewpoint that a child’s eyes look through? [02:12]How can you break out of a mundane life, especially with the current restrictions due to the pandemic? [04:08] What’s your advice for parents on nurturing a child in a way that they don’t harden them and take away that magical viewpoint? [06:56]Why do you think many people today are content with their simple, mundane lives? [08:29]How do you take a step back and reset when you’re feeling unmotivated? [11:00]What does authenticity mean to you and how can people be truly authentic? [12:59]What would you tell people who are afraid to do things because of other people’s opinions? [14:44]How do you balance expressing the swagger you have without coming off as bragging? [17:34]When people begin to lose the feeling of passion, how can they get that back? [22:40]What is the biggest factor why people stay in “almost” and never get to “at most”? [25:15] What are some tips you have for becoming a better public speaker? [27:17]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Tim StoreyMiracle MentalityInstagramConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

The Real-life Wizard of Oz, Steve Sims, is a sought-after coach and speaker who helps people unleash their true potential by focusing on themselves. Like many entrepreneurs, he failed multiple times and left his career to pursue greatness. Steve has been on a colorful journey, having met and worked with such luminaries as Elon Musk and Elton John. These days, he uses his real-life failures and challenges to change people’s mindsets and unleash their true potential.On this episode of Perfectly Mentored Podcast, Steve and Jason discuss the real definition of success and what people need to have in order to achieve it. Steve also shares his thoughts about the importance of making meaningful relationships with people who bring value to your life, having the courage to take chances, and offering valuable experiences to other people.Topics Covered:Who is Steve Sims? [00:18]What were the major differences that you saw between people who had money and those who didn’t? [09:16]How about in terms of mindset, how do people who have money and those who don’t interact with others? [11:28]What’s your advice for people who want to ‘change the room’ they're in? [15:07]How do you deal with criticism and not take it personally? [22:36]What’s your take on the self-help coaching world? [25:04]What do you think is standing in the way of people who want to achieve something? [30:10]How does someone get over embarrassment? [38:02]Can you elaborate on what it means to “[be] an experience and not a transaction?” [41:45]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Steve SimsAn Entrepreneur's Advantage with Steve Sims Facebook GroupSteve Sims’ websiteConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Anthony Morrison is a brilliant Internet marketer who has made millions online by teaching other people how to make millions online. Everything he’s taught, he’s actually done before. Anthony devised a one-man business operation while attending college full-time. The success of that venture saved his family’s fortunes and from there, he proceeded to devise a systematic approach to entrepreneurial success and used it to develop eleven highly profitable companies.On this episode of the Perfectly Mentored Podcast, Anthony and Jason talk about how to work with family members in a business, what makes a profitable funnel, and why successful people generally exhibit certain skills.Topics Covered:Who is Anthony Morrison? [00:17]What advice do you have on how to handle parents who are telling you to do something different from what you want? [09:15]We always hear how one shouldn’t work with family but you do it anyway. How do you make it work? [14:23]What are the most important parts of a highly successful, revenue-producing funnel? [19:30]How can someone start their own online course without playing into the “guru” stereotype? [25:19]What are the top three skills you see in successful people? [32:25]How important is it to ask the right questions on a sales call and qualify people? [42:17]How important is building your own online brand and having omnipresence? Do you have a blueprint for doing this effectively? [44:38]With data privacy being a bigger issue now more than ever, how are you looking towards adapting and what do you think are the biggest opportunities in 2021? [46:35]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Anthony MorrisonInstagramClubhouse: @anthonymorrisonConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Jon Benson is a best-selling author, Neuro-Linguistic Programming practitioner, copywriter, and creator of the Video Sales Letter or VSL. Jon also created NowVSL, the world’s first software-driven VSL copywriting system, and Copy Pro, which is doing for email what NowVSL has done for the Video Sales Letter.On this episode of the Perfectly Mentored Podcast, Jon and Jason jam on the evolution of Internet marketing, what makes for compelling copy, and what people are doing wrong about online sales.Topics Covered:Who is Jon Benson? [00:17]How do you handle the fact that many gurus are popping up left and right and how do you stand out? [06:51]If you're a business or a personal brand, how needed is “brand” today for long-lasting success? [10:08]What's your copywriting method? How do you plan? [17:10]What are some ways you use NLP in your copy or your videos and ways that the listeners can kind of do the same? [21:09]What makes a headline great? [25:22]What do you recommend – long-form ad copy or short-format ad copy? [30:00]Why do you think people are sleeping on copywriting as a skill? [30:43]When it comes to VSL, email, and ad copy, what are the main differences? [41:34]Do you have any tricks for when you're writing email copy like the spacing, number of lines, etc.? [42:40]What are some top-secret tips on writing copy? [45:20]What’s your take on people who exaggerate or lie to write compelling copy? [49:00]What is Copy Pro and who needs it? [52:29]If you could go back in time and tell yourself something about copywriting that you wish you knew back then, what would it be? [56:56]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jon BensonCopyProConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Social media is currently the most effective way to establish a presence online. Building a strong brand, having solid connections, and knowing what content to post and when to post it will help you create and eventually sustain your business’ online presence. If you’re interested in learning how to do all this, all you have to do is listen to Dan Fleyshman. Dan Fleyshman has put together quite a list of achievements. As one of the youngest founders of a publicly-traded company, he has scaled energy drink products into 55,000 retail stores, spoken at over 200 business events, and become an angel investor in several successful companies. His agency, Elevator Studio, has spent over $60M on social media influencers, fashion brands, film studios, mobile apps, and consumer products.On this episode of the Perfectly Mentored Podcast, Dan and Jason catch up and discuss entrepreneurship, building brand presence, establishing connections, and what you need to do to dominate social media marketing.Topics Covered:Who is Dan Fleyshman? [00:18]What skills transfer from poker to business? [7:16]What lessons did you learn now that you wish you knew when you were younger? [9:06]Do you think people buy stuff to impress others or because that’s really what they want? [11:33]What’s your take on entrepreneurship these days? [13:43]How important is it to build a strong brand presence? [18:16]What are the top ways people can dominate social media? [20:51]What’s your take on cancel culture? [23:14]How can you be sure that what you’re posting will not agitate your audience? [26:48]What’s your take on athletes speaking up about certain issues? [29:57]How can our listeners start building connections? [32:52]What are your thoughts on paying to get closer to influencers? [38:00]What’s the best way to present yourself to influencers? [43:40]What’s going on with sports cards? [46:41]What are your tips for people who want to get into sports cards? [51:31]Talk to us about your charity work. [53:56]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Dan FleyshmanAll Major Social Media Networks: @danfleyshmanConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

As a business grows, scaling becomes necessary for it to reach new heights. But with scaling being a term that often gets thrown around a lot, many business owners find it hard to prepare for the time to finally upscale their business model. Allison Maslan is the CEO of Pinnacle Global Network and the author of the Wall Street Journal bestselling book Scale or Fail. She began her business journey at 19 years of age. Today, she can lay claim to having built 10 successful companies. Allison’s star-studded clientele includes Ben & Jerry’s, Supercuts, and Allstate. Nowadays, she dedicates her time to helping other business owners scale their companies, fast-track their success, and have a more meaningful life.On this episode of the Perfectly Mentored Podcast, Allison shares her entrepreneurial journey to becoming the Western world’s foremost expert on business scaling.Topics Covered:Who is Allison Maslan? [0:16]Let’s talk about your entrepreneurial journey and how you become the scaling expert. [1:13]What does scaling a business actually mean? [4:43]At what point do businesses go into growth or scale mode? [6:45]What are the biggest reasons businesses fail to scale? [8:52]What can start-up businesses do to prepare themselves before they can actually scale? [10:51]What is your advice to business owners who find it hard to delegate? [12:27]How do you train or coach someone to take risks and break through fears? [19:07]How would you coach your clients to bounce back from a great loss? [23:25]What’s your advice to have both visionary and integrator roles work together properly? [26:23]What’s the biggest change in mindset that you need in order to scale? [29:04]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Allison MaslanFacebookTwitterLinkedInYouTubePinterestPinnacle Global Network Connect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

As vital as they are to the economy, small businesses are often overlooked by the vast majority of consumers. Allie Bloyd is here to change that.Allie is a local marketing expert, speaker, podcaster, and Clickfunnels Two Comma Club Award Winner. One of her life’s greatest passions is helping local businesses keep themselves profitable and popular. As someone who really sees the importance of local businesses, Allie has made it her mission to pool her efforts into helping businesses get themselves and their brands out there through the use of online marketing. On this episode of the Perfectly Mentored Podcast, Allie and Jason discuss the essential qualities that a successful business should have. They also talk about online marketing and how the pandemic has shifted the landscape of businesses in general.Topics Covered:Who is Allie Bloyd? [00:17]What was it like when you first started out venturing on your own in terms of business? And how did you adjust?  [11:13]What do you need to get started as a business owner? [27:23]How can business owners keep their businesses going in an affordable way? [34:40]How has the pandemic changed local businesses? [35:23]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Allie BloydWebsiteConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

David Segal is the founder of DAVIDsTEA and Mad Radish. During his time at DAVIDsTEA, he grew the company from a single store to a $200M brand. David left DAVIDsTEA in 2016 and started Mad Radish, a quick-service restaurant concept. In 2017, he was named one of Canada’s Top 40 Under 40. Why did David leave his former company? How was he able to bounce back and achieve a higher level of success? Well, time to find out.On this episode of the Perfectly Mentored Podcast, David and Jason discuss what makes an entrepreneur, how important it is to accept the intangibles in business, and the whys and hows of work-life balance.Topics Covered:Who is David Segal? [00:19]How did you build a business without having prior knowledge about your main product? [10:53]How do you reconcile having to pitch into meetings with investors when the business isn’t moving at all? [15:35]What lessons did you learn from the experience of being so young yet having to pitch ideas in boardrooms? [19:48]From your experience growing DAVIDsTEA, which lessons can someone starting a business or looking to scale learn from the most? [21:42]How important is marketing and advertising to building a brand when it comes to your business? Why do you think so many business owners see it more as a cost rather than an investment? [26:43]What was the marketing strategy behind DAVIDsTEA? [28:22]There’s a story going around about DAVIDsTEA and Oprah. Can you share the real version and what was the thought behind it? [30:01]If you could go back in time and start DAVIDsTEA in this era instead, with all the technology available now, do you think it would have been easier for you? [32:46]Do you believe you could teach someone to be an entrepreneur? How do you define what an entrepreneur is and what’s your take on the current landscape? [36:42]How do you balance your personal affairs with the responsibility of building and running such a huge company? [41:36]Nowadays, taking downtime and breaks are given importance. When do you think that shift from work hard-put in the hours happened? [43:42]What’s your routine like? [45:12]Looking back, how important was mindset for all your success and what do you do to take care of that? [46:18]What advice would you give to entrepreneurs struggling with their mental health? [51:18]Did you face Impostor Syndrome? How did you handle that? [55:05]What tea would you recommend for entrepreneurs? What’s the best one for someone who wants to shift from coffee? [57:33]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with David SegalInstagramTwitterConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your