Perfectly Mentored with Jason Portnoy EP112: Jon Benson: How to Write Copy That Sells
Jon Benson is a best-selling author, Neuro-Linguistic Programming practitioner, copywriter, and creator of the Video Sales Letter or VSL. Jon also created NowVSL, the world’s first software-driven VSL copywriting system, and Copy Pro, which is doing for email what NowVSL has done for the Video Sales Letter.
On this episode of the Perfectly Mentored Podcast, Jon and Jason jam on the evolution of Internet marketing, what makes for compelling copy, and what people are doing wrong about online sales.
Topics Covered:
- Who is Jon Benson? [00:17]
- How do you handle the fact that many gurus are popping up left and right and how do you stand out? [06:51]
- If you're a business or a personal brand, how needed is “brand” today for long-lasting success? [10:08]
- What's your copywriting method? How do you plan? [17:10]
- What are some ways you use NLP in your copy or your videos and ways that the listeners can kind of do the same? [21:09]
- What makes a headline great? [25:22]
- What do you recommend – long-form ad copy or short-format ad copy? [30:00]
- Why do you think people are sleeping on copywriting as a skill? [30:43]
- When it comes to VSL, email, and ad copy, what are the main differences? [41:34]
- Do you have any tricks for when you're writing email copy like the spacing, number of lines, etc.? [42:40]
- What are some top-secret tips on writing copy? [45:20]
- What’s your take on people who exaggerate or lie to write compelling copy? [49:00]
- What is Copy Pro and who needs it? [52:29]
- If you could go back in time and tell yourself something about copywriting that you wish you knew back then, what would it be? [56:56]
Connect with us:
Connect with Jon Benson
Connect with Jason Portnoy
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