Perfectly Mentored with Jason Portnoy EP76: Rachel Tipograph – Navigating and Dominating the Current E-Commerce Space
In the age of social distancing, e-commerce is experiencing a boom most other industries can only dream of. Who better to tell us about this exponential growth than a member of the so-called ‘digirati’?
Rachel Tipograph became an eBay power user when she was just 13. Today, she is a member of the ‘digerati’—an elite community composed of the brightest minds in the digital space. Rachel is the founder and CEO of MikMak, an e-commerce marketing platform for multi-channel brands. She has been showered with numerous accolades from Forbes, LinkedIn, Marie Claire, Fast Company, and many other prominent organizations.
On this episode of the Perfectly Mentored Podcast, Rachel talks about her entrepreneurial journey, creating and pivoting MikMak, current e-commerce trends, and a lot more.
Topics Covered:
- Who is Rachel Tipograph? [00:18]
- How did your entrepreneurship journey start? [1:48]
- What prompted you to create MikMak? [6:23]
- How were you able to lower GAP’s average customer age by 10 years? [14:50]
- How important was it for you to have an environment that gave you the freedom to do the things you wanted? [18:41]
- Why is it better to work with others instead of just by yourself? [23:45]
- What trends do you see in the e-commerce space today? [25:00]
- What does the customer journey look like through your eyes these days? [29:14]
- What does the journey look like for brands that don’t meet an essential need like apparel and footwear? [31:13]
- What mistakes do you see most brands making in the e-commerce space right now? [33:30
- How important is omnipresence? [35:03]
- How can smaller brands get their money’s worth on these platforms? [38:31]
- What about attribution? How do you reconcile each platform trying to take credit? [40:17]
- What are your thoughts on all these privacy complaints on e-commerce platforms? [42:09]
- How has e-commerce affected the emotional experience of shopping? [44:24]
- What media do you consume to stay up to date on current trends? [48:40]
Connect with Rachel Tipograph
Connect with Jason Portnoy
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