Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Send us a textBoost your business's growth and reputation with partnership marketing, a powerful strategy that teams you up with other professionals to share resources, audiences, and insights. Start by identifying your unique value proposition and locating opportunities within your industry to stand out. Forge strategic partnerships with other organizations, using collaboration opportunities such as guest posts and webinars to expand your network and gain access to new clients. Discover how to choose partners that complement your strengths and weaknesses, and maintain a strong line of communication to ensure lasting success.  📝 Find show notes and resources: Episode 38 Connect with Laura : https://lauralopuch.co/P.S. Our Partner Marketing Webinar went live on May 19, but you can watch the replay on-demand here.My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textLooking to take your marketing strategy to the next level? In this podcast episode, I share the four marketing strategies you should never drop, no matter what. From building partnerships to email marketing, I packed this episode with actionable insights to help you grow your business. Don't miss out on this valuable advice!Strategy 1: Marketing partnershipsCreating a customer avatar to understand the ideal audienceListing non-competitor brands that serve the same audience for partnership opportunitiesWebinars, podcasts, guest blogging, videos, bundles, giveaways, and newsletter swaps are effective ways to partnerUpcoming series on marketing partnerships with guest Laura LopuchStrategy 2: Clarifying your message with a clear and concise websiteStoryBrand as an effective tool for focusing on messagingStrategy 3: Creating an easy-to-navigate websiteThe website is often the first point of contact with potential customersEnsuring the website reflects the brand and messagingStrategy 4: Content marketingBuilding trust and selling before people even know who you areConsistency is key, with repurposing content as an effective way to stay presentMinimum viable content piece that is repurposed in different waysStrategy 5: The power of email marketingThe value of an email list for maintaining relationships with the audienceRegularly sending newsletters or updates to subscribersEmail marketing has an ROI of $42 📝 Find show notes and resources:  https://www.sarahnoelblock.com/tiny-marketing/ep37My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textAre you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters. In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources.Listen to part one here.Join our live webinar: 5 Website Mistakes Killing Your Content MarketingSEO agencies.Search engine optimization is important, but hiring an agency can be expensive. Should you cut them? If you have the expertise in-house, it may be wise to cut back on SEO agency activities. Here’s our advice: hire an SEO agency for projects like website overhauls, audits, and quarterly strategy, not monthly retainers unless they include content creation.ALL THE Social Media Channels.Social media can be a great way to connect with your audience and build your brand. But let’s be honest. Maintaining multiple social media channels can be time-consuming and expensive. So, should you cut them altogether? Well, it depends on your audience. If your target audience is not active on social media (or one channel in particular, like Facebook), then it may be wise to cut back or eliminate certain social media channels. 📝 Find show notes and resources: https://tinymarketing.me/ep36My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textAre you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters. In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources.In part one, Sarah and Michelle argue the importance (or lack of) of showing up with regular email newsletters and weekly blog posts.Spoiler alert: We don’t always agree :)Email newsletters (we fought over this one).Email is one of the most effective marketing channels out there, but creating a newsletter takes time and resources. So, should you cut them? Again, it depends on your audience. If your audience is not receptive to email marketing, then it may be wise to cut back on newsletters. However, if your audience is engaged with your brand through email, then newsletters are definitely worth keeping.Daily or weekly blog posts.Blogging can be a great way to build your brand, earn SEO juice, and attract new customers, but it can also be time-consuming and expensive. Should you cut them? Well, if you’re not seeing any traction from your blog posts, then it may be wise to cut back. However, if your blog is generating traffic and engagement, then it’s definitely worth keeping.Join us in the next episode when we explore SEO agencies and being on all social media channels. Find the show notes here: https://www.sarahnoelblock.com/tiny-marketing/ep-35Resources mentioned in this episode: http://tinymarketing.me/websiteMy Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textI built my business to six figures before leaving my full-time job, and I did it by leveraging other people’s audiences.You start off at zero, but so does everyone else. The way to grow your audience quickly is to:A) Add value & solve your ideal customer’s problem.B) Get in front of your ideal customer.So, if you have NO audience, it feels impossible, but it’s not.Through marketing activities like:Guest bloggingGuest podcastingPartner webinarJoint offersInterview-style podcast or YouTube showYou grow FAST.In this episode, we discuss one specific activity: Podcast Guesting.Listen to it here.Resources mentioned : https://interviewvalet.com/tinymarketing/ Show notes at: https://www.sarahnoelblock.com/tiny-marketing/ep34My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textYou need leads, but don’t want your outreach to be super spammy! How do you do it?In this episode of the Tiny Marketing Pod, we’re talking to Dan Englander about sales prospecting… the right way.Show Highlights:√ Balance personalization and scale to keep your pipeline full.√ De-risk conversations with skeptical prospects.√ Divide sales duties, so you don't burn out. Show notes at:  https://tinymarketing.me/ep33 My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textIf you're a solo entrepreneur or have a tiny marketing department, you must produce content as quickly as possible. It becomes even more difficult when you have a hybrid team!Small teams rely heavily on contractors and outsourced creative support to keep up, but with a hybrid team, it becomes a little more challenging to collaborate.Today, we're chatting with Shah Ahmed of Kapwing about creating an excellent workflow for video creatives.Key Learning Points:How to create a workflow with a hybrid team.The easiest way to repurpose video content.How to streamline your creative systems to get the most with your time.Edit video when you have ZERO video editing skills.Show notes & resources : https://tinymarketing.me/ep-32 My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textI work with so many people who were hesitant to hire outside creatives, contractors, or freelancers for one reason: They didn't know how to manage them.A big part of a successful relationship with outsourced help is the perfect creative brief.In this episode, I’m talking to Mary Czarnecki, a MAC Marketing Partners marketing consultant who creates PERFECT creative briefs for her clients. She tells us how she builds creative briefs that save her clients money and time because projects get done right the first time.You can grab her template here: https://tinymarketing.me/briefShow notes: https://tinymarketing.me/ep31 Submit a Question to be Answered on the pod! https://www.sarahnoelblock.com/ask-a-questionMy Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textMarketing and sales seem to constantly be in a boxing match, trying to knock each other out. Marketing’s not bringing in enough leads. Sales aren’t closing, the leads marketing is bringing in. How do we move from enemies to friends? Today I’m talking to William Reddick of Global Performance Group, a sales expert, and he will talk about how marketing and sales can work together better.  What is the biggest challenge of getting marketing and sales to work together?  How can marketers better support sales? What sales enablement strategies have you seen work? How does content play a role in sales enablement?Show Notes Page: https://www.sarahnoelblock.com/tiny-marketing/ep-30My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textWe have rounded up the most popular episodes of 2022. These are the episodes that fans loved, shared, and raved about because they learned so much.The reports show that YOU loved episodes where you learned how to market better when you have limited resources. You wanted to know how to delegate, even when you're a solopreneur; write copy that sells for you, and cold pitch to increase your income. Today, we're sharing twelve clips from our top five episodes with the advice you need to succeed in 2023. 🎧 Listen to the most popular episodes of 2022 and find resources mentioned: https://tinymarketing.me/ep29  Episode HighlightsThe value of outsourcing.How to find outsourced help.What tasks should you delegate to a VA.How do you gain more clarity in your copywriting?The types of cold emails you should send.Be the solution to your clients’ problem.Why should you create a strategic marketing plan?What is the 1, 2, 3 approach to marketing planning?How to create a foundation for your copywriting.How do you write copy that converts? My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup