Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Send us a textI work with so many people who were hesitant to hire outside creatives, contractors, or freelancers for one reason: They didn't know how to manage them.A big part of a successful relationship with outsourced help is the perfect creative brief.In this episode, I’m talking to Mary Czarnecki, a MAC Marketing Partners marketing consultant who creates PERFECT creative briefs for her clients. She tells us how she builds creative briefs that save her clients money and time because projects get done right the first time.You can grab her template here: https://tinymarketing.me/briefShow notes: https://tinymarketing.me/ep31 Submit a Question to be Answered on the pod! https://www.sarahnoelblock.com/ask-a-questionJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textMarketing and sales seem to constantly be in a boxing match, trying to knock each other out. Marketing’s not bringing in enough leads. Sales aren’t closing, the leads marketing is bringing in. How do we move from enemies to friends? Today I’m talking to William Reddick of Global Performance Group, a sales expert, and he will talk about how marketing and sales can work together better.  What is the biggest challenge of getting marketing and sales to work together?  How can marketers better support sales? What sales enablement strategies have you seen work? How does content play a role in sales enablement?Show Notes Page: https://www.sarahnoelblock.com/tiny-marketing/ep-30Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textWe have rounded up the most popular episodes of 2022. These are the episodes that fans loved, shared, and raved about because they learned so much.The reports show that YOU loved episodes where you learned how to market better when you have limited resources. You wanted to know how to delegate, even when you're a solopreneur; write copy that sells for you, and cold pitch to increase your income. Today, we're sharing twelve clips from our top five episodes with the advice you need to succeed in 2023. 🎧 Listen to the most popular episodes of 2022 and find resources mentioned: https://tinymarketing.me/ep29  Episode HighlightsThe value of outsourcing.How to find outsourced help.What tasks should you delegate to a VA.How do you gain more clarity in your copywriting?The types of cold emails you should send.Be the solution to your clients’ problem.Why should you create a strategic marketing plan?What is the 1, 2, 3 approach to marketing planning?How to create a foundation for your copywriting.How do you write copy that converts? Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textHow do you come up with content ideas?In this episode, I'm sharing the four places you should go first when creating your editorial calendar. I am all about quarterly content planning. It is planned enough that you aren't flying by the seat of your pants but agile enough that you can pivot if you need to.Key Learnings:1. Look for trending content.2. Built a guest posting shortlist from BuzzSumo.3. Look at forums to find out what people ask about your expertise.4. Feed the Google monster with low-hanging fruit.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textToday, we're talking about your WHY and the HOW.You have reasons for wanting to show up consistently for your audience and add value, but it is overwhelming. There are a million platforms out there. You don't know what to say or where to show up. You aren't alone. For this reason, I created my DIY Content Planning Bundle. It is the bundle I wish existed when I was figuring out my content plan. So, I created it myself, and now I'm sharing it with you.It will be released on December 5 with a special birthday sale that ends on December 14.In today's episode, I'm giving you a sneak peek into the DIY Content Planning Bundle with my Tiny Marketing Core Method of Content Creation, where you will learn how to turn one core piece of content and turn it into 64 net new pieces of content!Take the challenge: What is your why? Why do you want to show up for your audience? Tag me in your posts @sarahnoelblockShow notes link: https://tinymarketing.me/ep27Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textDo you want to convert website visitors 3X higher than you do now? Today we’re talking about hyper-personalization and how you can personalize your e-commerce experience, so you can sell like the Amazons of the world, even if you’re a little guy. Eric Melchor from Optimonk teaches us how to reduce friction and increase sales through personalization. Highlights:There is a lack of personalization in eCommerce that, if fixed, would increase customer lifetime value.Irrelevant ads and pop-ups that don’t meet the needs of your customers.How to use location personalization to reduce friction in e-commerce.Take a long-term approach to customer personalization. E-commerce businesses will make so much more money!Use your website to create better segments.Resources mentioned: FREE Download: Customer Value Optimization Guide: https://www.optimonk.com/customer-value-optimization-guide/ Show notes at:  https://tinymarketing.me/ep-26 Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textI’ve been getting this question a lot lately because marketing budgets are getting slashed.What’s the question, you ask?How do I get more ROI from content marketing?I’m sharing the audio from a webinar I recently hosted, where I give you actual numbers on how content marketing has impacted my client’s revenue and reach. Plus the strategies I used to drive those results.If you want to watch the webinar, download the slides, and grab resources, you can go to https://tinymarketing.me/contentwebinarShow notes and resources: https://tinymarketing.me/ep-25 Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textWhat is the biggest mistake marketers make in copywriting?It’s choosing clever over clear.In this podcast episode, Heather Orr of CopyTrigger provides a full-on masterclass on clarity in copywriting.Show HighlightsWhy is clarity so important in copywriting? How to clarify complicated jargon. When you can use jargon (sparingly).Resources mentioned: https://tinymarketing.me/ep-24Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textDo you dread sending cold 🥶 emails?I do!I feel all sorts of awkward and avoid cold emails at all cost.Well…not anymore.I chatted with Laura Lopuch, the queen of cold email, and she taught me how to cold email and actually get results. In fact, using her own cold email method, she grew her business by 1,400% in 4 months.Links and resources mentioned: Show notes: https://tinymarketing.me/ep23Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textBurnout as a content creator in a digital world is real and, unfortunately, common.In this episode, Audrey Lecker from TigerTeam Studio joins us to discuss maintaining consistency on your social media without feeling pressured to constantly create new content.In this episode, you’ll learn how to:Change your mindset on content creationIdentify your missions as a creator.Choose content your audience cares about.Accomplish your business goals through content creation.Delegate to the expertsShow Notes: https://tinymarketing.me/ep22Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup