Tiny Marketing: Marketing and Sales Systems for Independent Consultants 35. Maximizing Efficiency: Which Marketing Activities to Let Go When Resources are Limited with Michelle Tresemer
Are you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters.
In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources.
In part one, Sarah and Michelle argue the importance (or lack of) of showing up with regular email newsletters and weekly blog posts.
Spoiler alert: We don’t always agree :)
Email newsletters (we fought over this one).
Email is one of the most effective marketing channels out there, but creating a newsletter takes time and resources. So, should you cut them? Again, it depends on your audience. If your audience is not receptive to email marketing, then it may be wise to cut back on newsletters. However, if your audience is engaged with your brand through email, then newsletters are definitely worth keeping.
Daily or weekly blog posts.
Blogging can be a great way to build your brand, earn SEO juice, and attract new customers, but it can also be time-consuming and expensive. Should you cut them? Well, if you’re not seeing any traction from your blog posts, then it may be wise to cut back. However, if your blog is generating traffic and engagement, then it’s definitely worth keeping.
Join us in the next episode when we explore SEO agencies and being on all social media channels.
Find the show notes here: https://www.sarahnoelblock.com/tiny-marketing/ep-35
Resources mentioned in this episode: http://tinymarketing.me/website
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