Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Send us a textIn today's podcast, we'll discuss a marketing tool called StoryPrompt that transforms how businesses engage with their customers and manage their marketing strategies. This powerful tool offers many features, such as the Wall of Love, Mixes, Campfires, Agency Use, Case Studies, and Community Building. Win a free annual subscription by entering the giveaway on the Show Notes page.Click here to enter the giveaway!Share this with your community and tag me, and I will add three more entries for you!Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textToday's podcast is all about the power of partner marketing for solo entrepreneurs. By collaborating with other businesses in different marketing partnerships, solo entrepreneurs can access new audiences, establish niche authority, and expand their reach without needing additional workforce. We discuss the art of pitching and tips for persuasive proposals.📝 Find show notes and resources: Episode 39 Show Notes Page + Article + Resources🔗 Resources mentioned:Watch the on-demand webinar on Partnership MarketingEpisode 34: How to Leverage Other People's AudiencesEpisode 38: Mastering Partnership MarketingLaura LopuchJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textWelcome to the tinier marketing episode on partnership marketing promotion! Discover six steps to promote partnerships effectively: shared social media posts, takeovers, newsletter swaps, co-written emails, co-created reels, and co-created events. These strategies help you tap into new audiences, amplify your reach, and grow faster. Partnership marketing has been pivotal for my business and can be for yours too. Tune in and learn how to harness its power.Our Partner Marketing Webinar went live on May 19, but you can watch the replay on-demand here.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textBoost your business's growth and reputation with partnership marketing, a powerful strategy that teams you up with other professionals to share resources, audiences, and insights. Start by identifying your unique value proposition and locating opportunities within your industry to stand out. Forge strategic partnerships with other organizations, using collaboration opportunities such as guest posts and webinars to expand your network and gain access to new clients. Discover how to choose partners that complement your strengths and weaknesses, and maintain a strong line of communication to ensure lasting success.  📝 Find show notes and resources: Episode 38 Connect with Laura : https://lauralopuch.co/P.S. Our Partner Marketing Webinar went live on May 19, but you can watch the replay on-demand here.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textLooking to take your marketing strategy to the next level? In this podcast episode, I share the four marketing strategies you should never drop, no matter what. From building partnerships to email marketing, I packed this episode with actionable insights to help you grow your business. Don't miss out on this valuable advice!Strategy 1: Marketing partnershipsCreating a customer avatar to understand the ideal audienceListing non-competitor brands that serve the same audience for partnership opportunitiesWebinars, podcasts, guest blogging, videos, bundles, giveaways, and newsletter swaps are effective ways to partnerUpcoming series on marketing partnerships with guest Laura LopuchStrategy 2: Clarifying your message with a clear and concise websiteStoryBrand as an effective tool for focusing on messagingStrategy 3: Creating an easy-to-navigate websiteThe website is often the first point of contact with potential customersEnsuring the website reflects the brand and messagingStrategy 4: Content marketingBuilding trust and selling before people even know who you areConsistency is key, with repurposing content as an effective way to stay presentMinimum viable content piece that is repurposed in different waysStrategy 5: The power of email marketingThe value of an email list for maintaining relationships with the audienceRegularly sending newsletters or updates to subscribersEmail marketing has an ROI of $42 📝 Find show notes and resources:  https://www.sarahnoelblock.com/tiny-marketing/ep37Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textAre you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters. In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources.Listen to part one here.Join our live webinar: 5 Website Mistakes Killing Your Content MarketingSEO agencies.Search engine optimization is important, but hiring an agency can be expensive. Should you cut them? If you have the expertise in-house, it may be wise to cut back on SEO agency activities. Here’s our advice: hire an SEO agency for projects like website overhauls, audits, and quarterly strategy, not monthly retainers unless they include content creation.ALL THE Social Media Channels.Social media can be a great way to connect with your audience and build your brand. But let’s be honest. Maintaining multiple social media channels can be time-consuming and expensive. So, should you cut them altogether? Well, it depends on your audience. If your target audience is not active on social media (or one channel in particular, like Facebook), then it may be wise to cut back or eliminate certain social media channels. 📝 Find show notes and resources: https://tinymarketing.me/ep36Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textAre you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters. In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources.In part one, Sarah and Michelle argue the importance (or lack of) of showing up with regular email newsletters and weekly blog posts.Spoiler alert: We don’t always agree :)Email newsletters (we fought over this one).Email is one of the most effective marketing channels out there, but creating a newsletter takes time and resources. So, should you cut them? Again, it depends on your audience. If your audience is not receptive to email marketing, then it may be wise to cut back on newsletters. However, if your audience is engaged with your brand through email, then newsletters are definitely worth keeping.Daily or weekly blog posts.Blogging can be a great way to build your brand, earn SEO juice, and attract new customers, but it can also be time-consuming and expensive. Should you cut them? Well, if you’re not seeing any traction from your blog posts, then it may be wise to cut back. However, if your blog is generating traffic and engagement, then it’s definitely worth keeping.Join us in the next episode when we explore SEO agencies and being on all social media channels. Find the show notes here: https://www.sarahnoelblock.com/tiny-marketing/ep-35Resources mentioned in this episode: http://tinymarketing.me/websiteJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textI built my business to six figures before leaving my full-time job, and I did it by leveraging other people’s audiences.You start off at zero, but so does everyone else. The way to grow your audience quickly is to:A) Add value & solve your ideal customer’s problem.B) Get in front of your ideal customer.So, if you have NO audience, it feels impossible, but it’s not.Through marketing activities like:Guest bloggingGuest podcastingPartner webinarJoint offersInterview-style podcast or YouTube showYou grow FAST.In this episode, we discuss one specific activity: Podcast Guesting.Listen to it here.Resources mentioned : https://interviewvalet.com/tinymarketing/ Show notes at: https://www.sarahnoelblock.com/tiny-marketing/ep34Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textYou need leads, but don’t want your outreach to be super spammy! How do you do it?In this episode of the Tiny Marketing Pod, we’re talking to Dan Englander about sales prospecting… the right way.Show Highlights:√ Balance personalization and scale to keep your pipeline full.√ De-risk conversations with skeptical prospects.√ Divide sales duties, so you don't burn out. Show notes at:  https://tinymarketing.me/ep33 Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textIf you're a solo entrepreneur or have a tiny marketing department, you must produce content as quickly as possible. It becomes even more difficult when you have a hybrid team!Small teams rely heavily on contractors and outsourced creative support to keep up, but with a hybrid team, it becomes a little more challenging to collaborate.Today, we're chatting with Shah Ahmed of Kapwing about creating an excellent workflow for video creatives.Key Learning Points:How to create a workflow with a hybrid team.The easiest way to repurpose video content.How to streamline your creative systems to get the most with your time.Edit video when you have ZERO video editing skills.Show notes & resources : https://tinymarketing.me/ep-32 Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup