Tiny Marketing: Marketing and Sales Systems for Independent Consultants 43: Sales and Marketing Merge with Integrated Business Development with Andy Buyting
The latest episode of Tiny Marketing podcast serves a flavorful conversation between Sarah Noel Block and the maven of Smarketing, Andy Buyting. This episode illuminates the concept of Smarketing, coined from the amalgamation of sales and marketing, making it a one-stop destination for those seeking a growth strategy for their business.
Andy, the CEO and Founder of Tulip Media Group, walks us through his passionate journey of establishing Tulip Media Group which was built from his lifelong fascination of marketing.
Dive deep as Block and Buyting discuss an revolutionizing approach towards business development, ignoring the conventional divisions and looking at marketing and sales as an integrated part of the business. Through the lens of Tulip Media Group, they present the customer journey as the soul of this approach, from identifying core prospects to closing deals for them.
As with the assembly line at Ford, optimization of each stage is vital, and Andy paints this imagery for listeners, underlining the strengths and weaknesses of each stage in the process.
📝 Find show notes at: https://www.sarahnoelblock.com/tiny-marketing/ep-43
🔗 Resources mentioned:
Double Sales/Zero People by Andy Buyting and Jessica Embree
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