Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Send us a textAre you selling to the right audience? If you don’t have a customer persona and profile created for your product or service, it is likely your marketing is not keyed in to reach your ideal customer.Today, you’ll learn:The benefits of using personasThe process of creating a personaHow to use this information to create targeted contentKirk Enright joins us today to take us through the entire persona creation process and how to use that information to target your audience.Show notes and resources: https://tinymarketing.me/ep21 Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textYou aren’t seeing traction with your content marketing.You don’t know whether it’s your content calendar, your audience, or your distribution process that’s failing, but SOMETHING is failing.It is most likely your content themes.If you’re trying to attract everyone, it will not work.I spoke with Ben Sailer, a Content Strategist who has worked with CoSchedule and WordPress about content themes. In this episode, we dive into HOW to create content themes that attract the right audience.Show notes and resources: https://tinymarketing.me/ep20Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textDo you feel like you reinvent the wheel every time you create content? This might be a problem with your processes (or lack of!). In this episode, Kane Jamison from Content Harmony joins us to discuss streamlining your workflows and processes for content marketing.Content Harmony's data-driven workflow helps you build awesome briefs and optimize your content with our AI-driven topic model. If you're interested in learning how to build better content in half the time, then this episode is for you. Show notes at: https://tinymarketing.me/ep19Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textAs a business owner or a member of a small marketing team, you’ve probably experienced a day (or two!) where you have too many tasks for hours in the day. Delegation can be a powerful tool when you are busy and need to streamline your business.In this episode, Molly Rose Speed joins us to discuss all of the hats required of business owners and how delegation can help take your business to the next level.Connect with Molly: https://mollyrosedaly.com/Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textHave you run across this problem? You create a ton of content, but no one really sees it. It feels like you’re wasting time and money because you never see the ROI.When I’m working with clients who say they’ve never seen the return on content marketing, I usually have one guess as to the reason: POOR DISTRIBUTION.Think of repurposing as part of your distribution strategy. By taking pillar or skyscraper content and slicing and dicing it into:EmailsVideosWebinarsBlog PostseBooksGuidesSocial Media PostsYou get so much more distribution power!In part three of my series with Erin Balsa, we dive into repurposing as a distribution strategy. You won’t want to miss these nuggets.Show notes and resources mentioned: https://tinymarketing.me/ep17Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textIs your ideal buyer executive or the C-suite? Then, stop writing those HOW-TO posts. The CMO is not googling how to structure a blog. They are looking for something bigger. They want original research that will help inform their decisions. That’s why you need to move beyond focusing exclusively on SEO content (I mean, do it a little, but not exclusively).By conducting original research, creating reports, and repurposing those reports - you get the biggest ROI from your marketing efforts and that’s what we’re all about - using your time efficiently and effectively.In this interview, Erin Balsa and I talk about the importance of original research in reaching executives and the C-Suite.Learn more about Erin: https://tinymarketing.me/erinbalsaJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textContent burnout is real. It can be completely overwhelming to run content marketing without a system in place. With so many moving pieces, it’s impossible to keep the content engine running smoothly without a project management plan in place.Today, I'm sharing an interview I had with Erin Balsa where she explained her project management process to me. From the perfect content team to project management tools, we talk about it all.Show notes and resources: https://tinymarketing.me/ep-15Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textEven with a skeleton crew, you can still keep your brand on point.Lidia Racoma Varesco is teaching us how to set up our Canva account for success.Learn how to:1. Build your brand kit for quick on-brand graphics.2. Use folders to organize your graphics.3. Hire a designer to create custom graphics in your Canva.Show notes and resources:: https://tinymarketing.me/ep14Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textLet’s move your content marketing from regurgitating what everyone else is saying to thought leadership.That’s what you get when you start conducting original research for your content marketing. With this strategy, you get more PR power, media mentions, and endless ways to repurpose your research findings.In this episode with Michele Linn of Mantis Research, we talked about how to conduct original research for your company. From choosing questions to finding the story in your research, she covers it all.Show notes and resources: https://tinymarketing.me/ep-13Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textThe Tiny Marketing Show is a live stream and podcast for marketing departments that value effective, efficient strategies. We talk about content marketing, email marketing, social media marketing all through the lens of efficient workflows and processes.You might be spending too much time creating content. I'm sharing ten ways to repurpose your content marketing. The benefits are endless, but I'll share three with you.  You get more impressions on your content marketing.  When you have a small team, you don't have enough distribution power to promote new content to its full extent. But, you can when you repurpose.  You meet people where they are by creating multi-media content - audio, visual, written, interactive, etc. Get more marketing power from your content and your small team. Show notes and resources: https://tinymarketing.me/ep12Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup