Tiny Marketing: Marketing and Sales Systems for Independent Consultants 26. Increase Customer Retention with Eric Melchor
Do you want to convert website visitors 3X higher than you do now?
Today we’re talking about hyper-personalization and how you can personalize your e-commerce experience, so you can sell like the Amazons of the world, even if you’re a little guy.
Eric Melchor from Optimonk teaches us how to reduce friction and increase sales through personalization.
Highlights:
- There is a lack of personalization in eCommerce that, if fixed, would increase customer lifetime value.
- Irrelevant ads and pop-ups that don’t meet the needs of your customers.
- How to use location personalization to reduce friction in e-commerce.
- Take a long-term approach to customer personalization. E-commerce businesses will make so much more money!
- Use your website to create better segments.
Resources mentioned:
FREE Download: Customer Value Optimization Guide: https://www.optimonk.com/customer-value-optimization-guide/
Show notes at: https://tinymarketing.me/ep-26
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