Tiny Marketing: Marketing and Sales Systems for Independent Consultants 24. Clarity in Copywriting with Heather Orr
What is the biggest mistake marketers make in copywriting?
It’s choosing clever over clear.
In this podcast episode, Heather Orr of CopyTrigger provides a full-on masterclass on clarity in copywriting.
Show Highlights
- Why is clarity so important in copywriting?
- How to clarify complicated jargon.
- When you can use jargon (sparingly).
Resources mentioned: https://tinymarketing.me/ep-24
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