Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Send us a textHow do you get a reputation as an expert in your field?Through consistency.Show up consistently.Narrow the focus of what you talk about.Add value to everything you do.The first step in getting known for a topic is to narrow down what you talk about to content themes.We interviewed Ben Sailer (formerly CoSchedule) and he taught us all about how to create content themes.During this interview, you’ll learn:What is a content theme?Why are content themes useful?How can content themes be developed?Ben Sailer is a Content Marketing Editor (WordPress.com) at Automattic. He's still figuring out what that means. Previously, he was the Inbound Marketing Director at CoSchedule.Show notes and resources: https://tinymarketing.me/ep11Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textHow can podcasting increase revenue? In this episode, Pat Helmers, the owner of the podcasting agency, Habanero Media, teaches us how businesses are increasing revenue through podcasting.Find the resources mentioned in this episode: https://tinymarketing.me/ep10Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textAre webinars going to decline as the country opens up? HELL NO. The rise in virtual events only showcased how effective and efficient virtual networking and educational opportunities could be. Ashley Leveque, Director of Marketing at Demio, is teaching us how to create engaging webinars that people want to attend. What will you learn? - How to turn your webinar attendees into participants - How small marketing teams can build a scalable webinar strategy that drives revenue - Why webinars aren't going awayShow notes and resources at: https://tinymarketing.me/ep-09Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textContent marketing can be tough, especially when it comes to creating quality content for your audience.It’s not enough just to write copy anymore. You need to create valuable content with the ultimate goal of converting your audience into your client or customer.In this interview, we have Josh Garofalo of Sway Copy teaching us how to create copy that converts, even when you don’t know what to write.Show notes and resources at: https://tinymarketing.me/ep08Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textWelcome to another episode of the Tiny Marketing Podcast. Learn how to write emails that people love receiving. Join Sarah Noel Block of Tiny Marketing and Rob & Kennedy from The Email Marketing Show to learn: - How to use modern techniques for emailing your list- How to sell through value- How to use stories in your email marketingShow notes at: https://tinymarketing.me/ep07 Connect with Rob and Kennedy: https://www.emailmarketingheroes.comJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Mindi Rosser, a Social Selling Strategist and founder of Mindi Rosser Marketing, shares her expertise on building authentic connections on LinkedIn. She emphasizes the importance of genuine relationships over spammy outreach, teaching listeners how to craft personalized messages that foster engagement. Mindi discusses the risks of automation and highlights strategies for optimizing profiles to enhance personal branding. Listeners will gain actionable insights on effective communication and transitioning conversations into meaningful business opportunities.

Send us a textIn this episode of the Tiny Marketing Podcast, you'll learn to Build your annual strategic business plan! We discuss: 1. The importance of building a strategic plan for 2022 using an Agile approach. 2. How to create a simple plan using the "1-2-3" approach.3. Talk about how companies and marketing departments who don't know what direction to go can do to move the needle. Don't forget to follow  the podcast so you won't miss an episodeShow notes and more at: https://tinymarketing.me/ep05Annual Strategic Planning Resources: https://tinymarketing.me/resource05Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textIn this episode of the Tiny Marketing Podcast, you will learn how to use quarterly marketing planning for your business.Join Sarah Noel Block of Tiny Marketing and Michelle Tresemer from TGroup Marketing Method to learn: - How to create digital marketing strategies on a quarterly basis- How to be agile with your marketing- How to simplify your planningEPISODE HIGHLIGHTS03:45 Quarterly planning is a great way to stay focused.07:45 The question is, for our target market what is the best usage of all of these tools to reach our objective.37:28 If you can do only one thing per quarter, great! At least you consider all of the tools you have.Don't forget to follow  the podcast so you won't miss an episodeShow notes and more at: http://tinymarketing.me/ep04Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textIn this episode, you will learn how to make a social media launch successful. Join Sarah Noel Block of Tiny Marketing and Dhariana Lozano, social media consultant and fellow Orange Squad member to learn: - How to create a launch goal- How to build a launch schedule- How to create engaging social media posts to sell to your audienceDon't forget to follow  the podcast so you won't miss an episodeShow notes and more at: http://tinymarketing.me/ep03Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textDo you want to grow your team, but don’t have the resources to hire in-house?In this episode of Tiny Marketing, Donnie Boivin walks you through how to outsource (without screwing it up!). Outsourcing can be the key to scaling your business and reducing expenses. Yet, as with anything, there are risks and you need to take precautions. Hire Outsourcing Expert Donnie Boivin as your guide. Donnie will show you how to identify, assess, and find contractors, as well as give you the essentials of managing the process to avoid problems and enjoy success. Show notes and more at: http://tinymarketing.me/ep01Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup