Tiny Marketing: Marketing and Sales Systems for Independent Consultants 17: Content Marketing Repurposing: How to 20X Your Content Distribution with Erin Balsa
Have you run across this problem?
You create a ton of content, but no one really sees it. It feels like you’re wasting time and money because you never see the ROI.
When I’m working with clients who say they’ve never seen the return on content marketing, I usually have one guess as to the reason: POOR DISTRIBUTION.
Think of repurposing as part of your distribution strategy. By taking pillar or skyscraper content and slicing and dicing it into:
- Emails
- Videos
- Webinars
- Blog Posts
- eBooks
- Guides
- Social Media Posts
You get so much more distribution power!
In part three of my series with Erin Balsa, we dive into repurposing as a distribution strategy. You won’t want to miss these nuggets.
Show notes and resources mentioned: https://tinymarketing.me/ep17
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