37. Five Marketing Strategies You Should Never Drop

Strategy 1: Marketing partnerships

Creating a customer avatar to understand the ideal audience
Listing non-competitor brands that serve the same audience for partnership opportunities
Webinars, podcasts, guest blogging, videos, bundles, giveaways, and newsletter swaps are effective ways to partner
Upcoming series on marketing partnerships with guest Laura Lopuch

Strategy 2: Clarifying your message with a clear and concise website

Strategy 3: Creating an easy-to-navigate website

Strategy 4: Content marketing

Building trust and selling before people even know who you are
Consistency is key, with repurposing content as an effective way to stay present
Minimum viable content piece that is repurposed in different ways

Strategy 5: The power of email marketing