Good Revenue

Heather Spilsbury, the CEO of 50/50 Women on Boards, discusses the importance of gender diversity in corporate boardrooms and the business case for diversity on boards, backed by research that links diverse perspectives with increased profitability and reduced risk.In this episode of Good Revenue, host Neeta Bidwai and Heather cover:- The business case for diversity, current data & insights, challenges such as the recycling rate of board members, and the importance of term limits and strategic networking.- Misconceptions about diversity being merely a DEI or ESG initiative instead of a business imperative that creates more shareholder value, increased profitability, and lower risk to organizations. - Strategies for increasing women's representation and the significance of building robust networks for aspiring board members. Tune in to hear about Heather's vision for 50/50 Women on Boards and how stakeholders can contribute to this vital cause._Where to find Heather:https://www.linkedin.com/in/heatherspilsbury/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue:https://goodrevenue.io/goodrevenue https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ _Highlights:00:00 Introduction and Guest Welcome00:31 Heather's Journey to 50/50 Women on Boards01:50 The Importance of Diversity on Corporate Boards03:45 Challenges and Progress in Board Diversity07:56 Strategies for Increasing Board Diversity09:07 50 Women to Watch Campaign10:06 Barriers and Solutions for Gender Parity16:11 Engaging Stakeholders in Diversity Efforts23:42 Getting Involved with 50/50 Women on Boards24:50 Conclusion and Final Thoughts_Referenced:• 50/50 Women on Boards: https://5050wob.com/• 50/50 WOB Annual Report: https://5050wob.com/wp-content/uploads/2023/09/2023-GDI-Annual-Report.pdf • Improving Corporate Board Performance: https://youtu.be/iAYh3WbEfsI 👇 SUBSCRIBE FOR SHARP INSIGHTS 🔔YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQSpotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473Web: https://goodrevenue.io/goodrevenueFollow Neeta: https://www.linkedin.com/in/neetabidwai/ Hosted on Acast. See acast.com/privacy for more information.

Host Neeta Bidwai highlights critical data supporting the impact of thought leadership, and she outlines a comprehensive framework for creating and distributing thought leadership content. Key insights include:The evolution of buyer journeys and preferences, highlighting the shift towards self-service and the diminishing effectiveness of transactional content.Thought leadership, distinct from transactional and educational content, builds trust and effectively influences buyers in today's self-serve market. Data and research from Gartner, Trust Radius, Bain, LinkedIn, and Google are used to support the argument.A detailed framework for crafting effective thought leadership content is introduced, emphasizing its non-transactional nature and long-term impact.The importance of high-value, non-obvious insights and a robust, non-gated distribution strategy. The importance of proper content distribution and measurement strategies._Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction: The Essentials of Business Success00:15 Understanding Thought Leadership01:35 The Importance of Thought Leadership in Modern Markets04:50 Framework for Building Thought Leadership08:46 Executing Your Thought Leadership Strategy11:56 Navigating the New World of Content and Data14:30 Conclusion: The Power of Thought Leadership_Referenced:• Buyer journey data: https://goodrevenue.io/buyerjourney• LinkedIn / Edelman report: https://www.edelman.com/expertise/Business-Marketing/2022-b2b-thought-leadership-impact-report • What is information gain? https://searchengineland.com/what-is-information-gain-seo-why-it-matters-429763• SparkToro hard to measure channels: https://sparktoro.com/blog/how-to-measure-hard-to-measure-marketing-channels/👇 SUBSCRIBE FOR SHARP INSIGHTS 🔔YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQSpotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473Web: https://goodrevenue.io/goodrevenueFollow Neeta: https://www.linkedin.com/in/neetabidwai/ Hosted on Acast. See acast.com/privacy for more information.

Jennifer Krusius is an investor at ABS Capital. She helps companies scale, drawing on her operating experience co-founding a fiber and wireless infrastructure company, Vivacity Infrastructure Group, and as an executive at Uber. In this episode of Good Revenue, host Neeta Bidwai and Jennifer cover:- Her extensive experience across various sectors including digital infrastructure, enterprise tech, and human capital management. - Her journey at Vivacity, when to pivot business strategies, and the challenges of achieving scale. - Customer insights, market dynamics, and the fine balance between conviction and adaptability. - The evolving landscape of investments, particularly the shift from a growth-centric to a profitability-focused approach, and vital advice for founders on navigating these changes. - Her passion for fostering diversity in the investment landscape.- The significance of good data and customer-centric approaches on high-performing companies._Where to find Jennifer:https://www.linkedin.com/in/jennifer-lee-krusius-8069661/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction and Guest Welcome00:35 Jennifer's Journey with Vivacity03:46 The Art of Pivoting in Startups06:19 Balancing Growth and Profitability10:41 Adapting to Market Changes16:25 Investor Perspectives on Scaling33:02 Diversity in Investment35:35 Advice for Aspiring Investors37:35 Conclusion and Key Takeaways_Referenced:• ABS Capital: https://abscapital.com • Columbia Capital: https://colcap.com/  • Uber: www.uber.com• Vivacity: https://vivacitygroup.com/👇 SUBSCRIBE FOR SHARP INSIGHTS 🔔YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQSpotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473Web: https://goodrevenue.io/goodrevenueFollow Neeta: https://www.linkedin.com/in/neetabidwai/ Hosted on Acast. See acast.com/privacy for more information.

Michele Macguire is an eSports executive with extensive experience in advertising, media, and entertainment.In this episode of Good Revenue, host Neeta Bidwai and Michele cover:The evolution of esports from its beginnings in the 70s to its current state, highlighting major platforms like Twitch and YouTube Live.Challenges and strategies in building crucial partnerships, especially amidst the market’s immaturity and the ‘winter of esports’ downturn in 2023.Business models, revenue streams, and the pivotal role of viewers.Valuable lessons on M&A integration plans and their importance in acquisitions.Advice for CEOs & companies and the significance of understanding customer needs for high performance._Where to find Michele:https://www.linkedin.com/in/michelemaguiresf/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction and Guest Welcome00:22 Understanding eSports: Definition and History03:12 Building Partnerships in eSports04:43 Challenges and Opportunities in eSports10:00 Exploring Business Models in eSports15:52 Mergers and Acquisitions: Insights and Strategies25:06 Advice for CEOs and Senior Executives28:19 Key Traits of High-Performance Companies_Referenced:• Twitch: https://www.twitch.tv/• Youtube Live: https://www.youtube.com/live • eSports world cup: https://esportsworldcup.com/• Deloitte eSports insights report: https://www2.deloitte.com/us/en/insights/industry/telecommunications/non-endemic-brands-esports.html• Asteri: https://www.asteri.io/• Niko: https://nikopartners.com/ 👇 SUBSCRIBE FOR SHARP INSIGHTS 🔔YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQSpotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473Web: https://goodrevenue.io/goodrevenueFollow Neeta: https://www.linkedin.com/in/neetabidwai/ Hosted on Acast. See acast.com/privacy for more information.

Shinyoung Park, a seasoned founder and product leader, has created 23 consumer products with a combined 42 million users and $88 million in revenue. In this episode of Good Revenue, host Neeta Bidwai and Shinyoung cover:The importance of data in product development, market fit, and competitive positioning for startups.The need to track and analyze engagement metrics to improve ARPU, retention, and overall company growth.Her experience with Spoon Radio, explaining how audience engagement and optimized features led to profitability.Evolution of business models, pricing strategies, and the importance of understanding customer value.Shinyoung’s new project aims to help high achievers navigate professional uncertainties, reflecting a shift towards a more partnership-oriented and AI-automated approach to business growth.The episode concludes with insights into what differentiates high-performing companies, emphasizing the importance of a growth mindset, curiosity, and continuous learning._Where to find Shinyoung:https://www.linkedin.com/in/shinyoungp/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction to Shinyoung Park's Journey00:32 The Power of Data in Product Development and Monetization05:19 Case Study: Spoon Radio's Path to Profitability08:58 Navigating Business Models for Startup Success19:39 Partnerships and Strategic Growth in the Tech Industry23:28 Exploring New Ventures and the Future of Work27:05 Insights on High-Performance Companies_Referenced:• University of Florida IPO statistics: https://site.warrington.ufl.edu/ritter/files/IPO-Statistics.pdf • Spoonlabs: https://www.spoonlabs.com/• Game of Life: https://www.linkedin.com/company/game-of-life-club/ 👇 SUBSCRIBE FOR SHARP INSIGHTS 🔔YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQSpotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473Web: https://goodrevenue.io/goodrevenueFollow Neeta: https://www.linkedin.com/in/neetabidwai/ Hosted on Acast. See acast.com/privacy for more information.

Greg Stein is the head of M&A and Strategy at Xerox, and he joins the show to discuss how Xerox’s Project Reinvention addresses operational simplification and repositioning for growth.In this episode of Good Revenue, host Neeta Bidwai and Greg cover:How the initiative is driven by challenges like COVID-19 impacts, supply chain disruptions, and the shift to hybrid work.The transition towards a service-led, software-enabled business model.The focus is on digital services and IT solutions while moving away from non-core assets through strategic divestments and partnerships.Insights on the challenges and strategies involved in refocusing a major public company.Importance of a strong internal culture, long-term vision, and innovative partnerships to drive transformation.Greg also touches on the complexities of divestments, the role of mergers and acquisitions, and the future direction for Xerox in meeting the evolving workplace needs._Where to find Greg:https://www.linkedin.com/in/gregory-stein/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction and Guest Welcome00:34 Overview of Project Reinvention01:35 Simplifying Xerox's Operating Model02:15 Geographic and Offering Presence Review02:37 Repositioning for Growth04:04 Challenges and Vision for the Future04:30 Differences in Project Reinvention05:29 Considering Going Private06:22 End State Vision for Xerox09:16 Strategic Refocusing and M&A12:32 Divestments and Employee Considerations17:04 Partnerships and Future Strategy19:35 Advice for CEOs and Executives21:55 High Performance Companies23:16 Conclusion and Farewell_Referenced:• Xerox: https://www.xerox.com/en-us 👇 SUBSCRIBE FOR SHARP INSIGHTS 🔔YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQSpotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473Web: https://goodrevenue.io/goodrevenueFollow Neeta: https://www.linkedin.com/in/neetabidwai/ Hosted on Acast. See acast.com/privacy for more information.

Host Neeta Bidwai discusses how companies can escape the trap of bad revenue and optimize their business for good revenue. In this episode of Good Revenue, we cover:- How to identify bad revenue, characterized as deals that seem beneficial short-term but incur long-term hidden costs. - Common signals of bad revenue such as missed targets, slowed revenue growth, excessive churn, and high customer acquisition cost (CAC) payback periods exceeding 36 months. - Strategies to shift towards good revenue through customer insights, segmentation, and innovative pricing models. - A framework for analyzing value and pricing models, recommending tailored price adjustments based on different quadrants of customer value- Actionable steps for pricing adjustments, segmentation benefits, and maintaining realistic CAC to LTV ratios. The episode is rich with practical advice, encouraging businesses to reevaluate their strategies and align their offerings with market demands._Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction to Good Revenue00:13 Defining Bad Revenue00:23 Identifying Bad Revenue Signals00:50 Transitioning to Good Revenue01:40 Breaking Bad Revenue01:55 Framework for Identifying Issues02:45 Importance of Customer Insights02:57 Short-term and Long-term Strategies03:21 Challenges Across Organizations04:01 Pricing and Customer Value08:22 Segmentation and Market Analysis10:08 Raising Prices Strategically13:40 Timing and Execution of Pricing Work16:40 Conclusion and Final Thoughts_Referenced:LTV analysis by BenchSights: https://saasmetrics.benchsights.com/How to execute pricing & monetization (Good Revenue framework): https://youtu.be/KsxrKlVBl9A👇 SUBSCRIBE FOR SHARP INSIGHTS 🔔YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQSpotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473Web: https://goodrevenue.io/goodrevenueFollow Neeta: https://www.linkedin.com/in/neetabidwai/ Hosted on Acast. See acast.com/privacy for more information.

Matt Moscardi, founder of FreeFloat Analytics, breaks down the nuanced dynamics of corporate boardrooms, focusing on measuring management effectiveness for investors. In this episode of Good Revenue, host Neeta Bidwai and Matt cover:How FreeFloat evaluates board performance using metrics on influence and performance.Concepts like influence consolidation and the impact of diversity and inclusion on board performance.Insights on how high-performance companies differentiate themselves through openness to external perspectives and data-driven decision-making.Advice for CEOs and boards on embracing constructive criticism and fostering a culture of genuine inclusivity for sustained organizational success._Where to find Matt:https://www.linkedin.com/in/moscardi/ Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction to Good Revenue00:22 Meet Matt Muscardi of FreeFloat Analytics00:38 Understanding Board Performance Metrics01:20 Measuring Influence and Power04:34 Influence Consolidation Explained07:40 Seniority and Its Impact on Board Performance09:54 Diversity, Inclusion, and Representation22:54 Advice for High-Performance Companies_Referenced:• Free Float: https://www.freefloat.llc/free-float-analytics • 50/50 Women on Boards: https://5050wob.com/ 👇 SUBSCRIBE FOR SHARP INSIGHTS 🔔YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQSpotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473Web: https://goodrevenue.io/goodrevenueFollow Neeta: https://www.linkedin.com/in/neetabidwai/ Hosted on Acast. See acast.com/privacy for more information.

Chris Jones is a veteran partner at Silicon Valley Product Group focused on the nuances of building high performance companies and product teams.In this episode of Good Revenue, host Neeta Bidwai and Chris cover:Critical transitions companies need to make from output-focused to outcome-oriented product teams.Value creation for customers as a fundamental difference between high performers and average companies.The importance of aligning entire teams around outcomes rather than outputs, and the real definition of product strategy. Why firms need to focus and make deliberate choices on which problems to solve.Growth teams, their effectiveness, and potential disruptive nature.Why companies need a more integrated approach to growth objectives.Chris advocates for CEOs and senior executives to actively champion and advocate for these transformative shifts towards a holistic product operating model._Where to find Chris Jones:https://www.linkedin.com/in/chrisjonessvpgWhere to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction and Guest Welcome00:49 High Performance Companies and Product Alignment03:27 Challenges in Product Management05:16 Cross-Functional Teams and Accountability06:28 Value, Viability, and Product Risks10:12 Holistic Product Management15:22 Product Strategy and Focus19:55 Transformation and Operating Models25:13 Growth Teams and Big Swings30:03 Final Thoughts and Advice for CEOs31:33 Conclusion and Call to Action_Referenced:• Silicon Valley Product Group: https://www.svpg.com/• Product Operating Model: https://www.svpg.com/the-product-operating-model-an-introduction/• Inspired: https://bookshop.org/p/books/inspired-how-to-create-tech-products-customers-love-marty-cagan/12571258?ean=9781119387503&next=t• Empowered: https://bookshop.org/p/books/empowered-ordinary-people-extraordinary-products-chris-jones/14688284?ean=9781119691297&next=t 👇 SUBSCRIBE FOR SHARP INSIGHTS 🔔YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQSpotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473Web: https://goodrevenue.io/goodrevenueFollow Neeta: https://www.linkedin.com/in/neetabidwai/ Hosted on Acast. See acast.com/privacy for more information.

This episode of Good Revenue -- hosted by Neeta Bidwai -- features a special look back at past episodes, focusing on the characteristics that differentiate high performance organizations. Topics include the importance of an exceptional culture, clear values, inclusivity, investment in people, alignment, embracing innovation, and dedication to customer needs. The discussions also touch on successful IPO behaviors, M&A strategies, and maintaining a healthy company culture. This compilation of expert opinions offers valuable takeaways for businesses aiming for higher performance and long-term success._Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:25 Insights from Carrie Holtz: Building High Performance Teams07:22 Cassie Young on Alignment and Executive Incentives09:23 Eddie Yoon: Missionaries vs. Mercenaries in High Performance Companies12:40 Mike Heilmann on Innovation and Resource Management14:00 Mar Brandt on Culture and Organizational Health16:09 Michael Frankel on M&A Strategies in High Performance Companies18:12 Davina Kaile on High Performance IPOs22:42 Manisha Shetty Gulati on Customer Obsession and Resource Allocation_Referenced:• Carrie Holtz: https://youtu.be/fQPgmlYOPjc • Cassie Young: https://youtu.be/r5hEkeTV1ak • Eddie Yoon: https://youtu.be/u5qhLMLwHfg • Mike Heilmann: https://youtu.be/PXMvhkN8UjM • Mar Brandt: https://youtu.be/VMY5zfdZhpQ • Michael Frankel: https://studio.youtube.com/video/MuK8hZA6n2A/edit • Davina Kaile: https://youtu.be/V0JOrV1q59I • Manisha Shetty Gulati: https://youtu.be/7hncip7sLW8 👇 SUBSCRIBE FOR SHARP INSIGHTS 🔔YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQSpotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473Web: https://goodrevenue.io/goodrevenueFollow Neeta: https://www.linkedin.com/in/neetabidwai/ Hosted on Acast. See acast.com/privacy for more information.