Heart-Centred Business Podcast with Tash Corbin

Shownotes can be found at tashcorbin.com/213 n today's episode, I'm going to share with you five ways to increase your business income quickly and easily. Sound good? Of course it does! Let's get started. When it comes to increasing your business income, it doesn't have to be hard. For most of us, the biggest issue that we have around increasing our income quickly and easily is the mindset of 'If I'm going to make more money, I'm going to have to work harder. If I want to get more clients, I have to do more marketing. If I want to have more profits, I have to make more sales.' So for most of us, there's mindset stuff we need to unpack first and foremost. We need to embrace this idea that it can be easy, fast, lazy and fun to increase our income in our business and make more money. But what are some of the strategy options that are available to us? If we are clear that it's not a mindset issue, we just don't know how we're going to bring more money into our business. 1. Increase your prices. For so many people, increasing your prices is something that you need to do as quickly as possible. You're undercharging. People tell you you're undercharging, and you keep telling yourself: "No, no, I'm about in line with industry average." "No, no, people won't pay any more than this for me and for the services that I provide." "No, no, I just need to get this qualification first, or I just need to do that first or I just need 20 clients first, or I just need this first." So for a lot of people, increasing your prices is a really good way to start increasing your income and it's quick and easy. One thing I will say is that giant leaps in prices can sometimes be disconnecting for your audience. So if increasing your prices is something that's important to you and if it's something that you would like to explore, make sure you read about how to increase your prices first because it's a whole strategy in and of itself. 2. Launch and relaunch. Even if you're just selling VIP services, you can launch them. Even if you are you've got a course and you've already launched it, you can relaunch it. Even if you've got a membership and it gets a few new clients or a few new customers every month - but you want to really bump up your business income - you can relaunch it. For a lot of people, they don't take a launch mentality with their business. They don't realise that more and more you can take people through that launch process of getting to know you, getting some quick wins, getting an outcome, and then presenting them with the next logical step of working with you in a different way, in the next program or in working with you as a VIP. That launch process is really powerful for getting that income, growing your business and growing that business income quickly. I know myself that when I first launched my Take Off program, I made the epic mistake of not relaunching it pretty quickly afterwLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at: tashcorbin.com/212 In today's episode, we are going to explore how to be creative in business without throwing away structure, planning and routines. Now before you click away at the mere MENTION of structure... I want to show you in this episode how systems, structures and routines are actually the keys to more creativity and freedom in your business. If you are someone who craves creativity and freedom, I want you to stick with me and listen along, because this is such an important episode for you. Why do we resist structure and systems? I see so much resistance in the online business world to the systemised structured parts of being in business. So many people don't want to niche because they want to work with a range of different people and have this creative freedom and difference in their business. They want their business to be interesting. This means that niching is going to take away that interest if they really focus down, so it creates this nice resistance. I see people resisting structure in their day because they want to go with their intuition, follow their gut, go with whatever creativity unfolds, and be really flexible. People often resist systems in their business because they want to do everything bespoke. We want to be really giving to our customers. We want to treat everyone as individuals. Creatives can resist adding routine, systems or planning in their business because they want to stay flexible. See how the week unfolds. But I want to pose this little question to you and plant this small seed today: What if a lack of structure is actually stifling the freedom and creativity in your business? Let me explain this one: Imagine you're sitting down to work on something in your business that requires you to be creative, intuitive and flexible. You've got a couple of hours free in which you can work on this. Maybe you're doing some cost creation, mapping out content ideas, doing some graphic design, some artwork. You're doing something that requires you to be really creative, flexible, expressive, tapped into your intuition and able to go with the flow. You've only got a couple of hours to get it done. Imagine the difference between you spending that couple of hours free of any burdens and just totally in the moment. Or that couple of hours being spent with you having a to-do list of 30 things rolling around in your head. Feeling guilty that you haven't done your newsletter this week, pretty sure you haven't followed up on that invoice that was supposed to be paid. Not being 100% sure what your day looks like after this couple of hours, and carrying around a bunch of things in your brain. So many people live like this every single day in their business - their entire existence is a stress bed of to-do lists and reminders and worries and concerns rolling around in their head. How creative can you be with that burden on your shoulders? How creative can you really be if you don't have the freedom of knowing these two hours are actually free time to get creative? So many people don't ever get to experieLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

We all know how yucky it feels to be spammed... but are you accidentally a spammer yourself? In today's episode, we're going to figure it out. You might not even know that you're being spammy, so I want to share my experience of social media etiquette, and how I ensure I don't create a spammy feel. Want to learn more? Watch on below! What makes for spam on social media? First and foremost, what is spam? At its core, spam is unwanted marketing. In most cases, when we think of spam, we think about unwanted emails. The first iterations of spam were all of the unrequested emails promoting products and services straight into our inbox. When I first started my business, most businesses didn't even ask for permission in order to send you emails. You could actually buy lists of email addresses from companies and just cold spam a bunch of people. We've come a long way when it comes to protecting our inboxes from unwanted marketing emails and protecting them from spam! We also have a really great filters these days (sometimes they’re even a little too good at their job). But these filters take what looks like spam or unwanted marketing material and puts it into a separate space for us to go and check it out if we want to, without cluttering things up. Whilst email is so much more protected and looked after these days, we can also be quite spammy on social media. Social media is another space where you can unintentionally be putting your marketing material in front of a bunch of people who didn't ask for it. And that can feel really spammy. We want to be mindful that on social media channels, we have the appropriate permissions to send people information, and that we're not coming across as spamming the internet with unwanted marketing materials. How do you know how much is too much? Well, lucky for you, I've got four key things for you to look out for! Be mindful of the space you’re in. The posts you put on your Facebook page are quite different to promoting your products and services in Facebook groups, and still quite different to reaching out and private messaging someone to tell them about your products and services. Just be mindful of the permission level you have for promoting your products and services in that space. For example, on your Facebook business page, it is entirely reasonable for you to promote your products and services quite consistently. In fact, for most women in business, I would say they under-promote their products and services in that space.  Your Facebook business page is one place where you have a free ticket to promote as you like. When it comes to understanding what's too much, and what's unsolicited, think about the space.  I like to keep a ratio of five non-promo posts to every one promo post for my audience so that there's a great balance between promoting things and giving tips, advice and information for free. That's the ratio that I like to keep, but you can 100% have just promos on your Facebook page if you want to.  It's your space. It's your decision. The second space to be mindful of is when you're in other people's Facebook groups. In most cases, they have guidelines around how often you can promote products and servicLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

In today's podcast episode, I'm going to be answering the question: “Is it really easier for extroverts to succeed at online business?” This is a common reason people give for not growing their business as fast as other people or for struggling with some parts of online business and marketing. I want to address this because I think it's a really important one to unpack, and I hope you'll find this really helpful.  Let's jump in!   This topic arises as a common reason why some people say they can't grow their business faster, and is also given as a reason for wanting slower growth or for not reaching goals as a business owner. Many people I speak with say things like, “Well, that's all well and good for you Tash, you're an extrovert, you're a skilled speaker, but I'm an introvert so I can't do what you do.” In other cases, they may say they can't do the specific things that are needed in order to be a successful entrepreneur online. As a result, they believe they just need to expect slower growth because of being an introvert.  So I think it's a really important conversation for us to have. Yes, I am an extrovert and I'm wayyyy over in the extrovert side of being an extrovert. But I also know many of the things I do in my business are more suited to introverts than extroverts. It's not that extroverts have different or better skills. Instead it's about understanding what extraversion and introversion really mean, and whether it truly impacts your ability to grow an online business! Let's get clear on what introversion is. It's actually about energy. It's not about skills. It’s not about speaking skills. It's not about social skills. It's not about being an exhibitionist or being on stage. I know a lot of exhibitionists that are also introverts. Introversion versus extraversion is about your energy. As an extrovert, I get energy from being around others, and I recharge by being around others. I get depleted when I'm on my own too long or spend too much time solo.  When I don't have other people around me, I can feel quite low on energy. That's why I often say when I take a week off from my business, whether it be after conference or after a big launch, sometimes it feels like it's a punishment rather than a reward, because I actually do get depleted if I spend too much time solo without other people. If we look at extraversion versus introversion based on energy, then extroverts want to be surrounded by people. That's what actually energises us.  But Introverts are energised by alone time and are depleted by time surrounded by lots of other people. So that let's get clear on what introversion is, because a lot of people say they're an introvert, and therefore they can't be a public speaker. And those are actually two very different issues. By lumping them all in together, you're creating labels and boxes and pigeon holes for yourself that aren't helpful. The internet was built by introverts for introverts. A lot of the thLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Hello, amazing entrepreneur.  It's Tash Corbin here and welcome to another episode of the Heart Centred Business Podcast. This is episode number 209, which means all the relevant links and show notes can be found at tashcorbin.com/209. In today's episode, we're going to answer the question ‘Can launching ruin your business?’  And the answer is actually yes. But here's how to tell whether it's going to ruin your business specifically.  Let's jump on in!   It can be so alluring to leap into selling group programs, courses, memberships, and doing big launches… We hear things like “stop trading dollars for hours,” and there's so much messaging out there that tells us the only way to scale your business is to do big launches, sell group programs, use high ticket sales amounts, or invest tens of thousands of dollars in Facebook ads to get really high numbers of people joining your programs. The sad truth is that while it can be really fun and exciting - and launching is one of my favorite things to do - for many businesses, it can also be very derailing. For some people it has actually marked the end of their business. One failed launch has put them at the point where they need to go back and get a job or find other means of supporting themselves financially, because the launch wasn't successful enough to sustain their business. We want to make sure that your business is ready for launching, to ensure that it's not going to ruin your business. And I know I'm using very specific and direct language here. But I have seen way too many women go from having a “sort of” sustainable business income to completely decimating themselves financially, all by leaping into launches way too soon. I want you to make sure you are feeling very confident that launching is going to be the right decision for your business, and that your business will be able to survive the launch process as well. Here are four key things I think you need in order to be ready to launch and if you don't have them specifically, some backups you might be able to have instead. Your business needs to be financially viable, even if the launch flops. One example I have is from a person who wasn't a client of mine, but I knew her in the online space. She was making 3 to $4,000 a month by selling her VIP services. And she really wanted to launch a $2,000 group program course, similar to what the “big names” are doing out there. She had hired a launch specialist for four and a half thousand dollars, and they had come up with a launch budget of $15,000.  So they were going to spend $15,000 on Facebook ads management as well as the setup of the online course and all of the copywriting and editing for professional videos - a proper big launch. Sadly, only three months later, that beautiful friend of mine had a $20,000 credit card debt and no income in her business. She no longer had any VIP clients because she had spent so long selling her group program.  After investing all of that money and time, even with a launch specialist working with her, she only made four sales of her program, which was $8,000 - noLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Hello, amazing entrepreneur, it's Tash Corbin here and welcome to another episode of the Heart-Centred Business podcast. This is episode number 208 which means you can find all the relevant links and show notes over at tashcorbin.com/208. In this episode, we are going to deal with the icky topic of what to do when someone says, "give me back my money!"  When you get refund requests from customers or people wanting to drop out of your coaching packages - How do you handle it? What do you do? Have you completely failed? No you haven't. We're going to deal with all of this in today's episode, so let's dive straight on in.   Ugh, I can already feel your discomfort right now. It is so “ick” - that feeling, even just the fear of having it happen.  Someone's asking for a refund or wanting to drop out of working with you, or they don't feel like they got value and are telling you it was horrible.  And they demand they get their money back. Oh my goodness, it is so icky. Now for all of you tappers out there, feel free to do some EFT as you're following along to this if any of those feelings are coming up for you! I totally understand as an entrepreneur and business owner, especially for those of us who have personal brands where we put our heart and soul into our business - having someone say something wasn't good enough or they don’t want that anymore – It can feel like they're saying you as a person are not good enough, or that you as a person have failed. There's a lot of emotion tied up in someone not wanting to work with you anymore, or them wanting their money back.  So I want us to take an objective step back for a moment. I've got three things you can do when it happens. But first let’s take that objective step back, and think about our own experiences.  Not only as the seller, but also as a buyer, because we can have both good and bad experiences with refunds and people dropping out as both the seller and as the buyer, and I have plenty of examples of these. I was working with a VIP mentor once and after a couple of sessions together, I started to feel like we weren't a great match.  One of the key reasons was that the business and marketing strategies that they were trying to get me to use didn't really feel like they were aligned with my values. And I also felt like I got very overloaded in the first couple of weeks and then kind of left high and dry for a little while. So I reached out to that person and expressed how I was feeling, with the intention of us having a conversation and working out how we could continue working together, but in a way that was better suited to my needs. I instantly received back an email that basically blamed me and told me that it was all my mindset that was the problem, and gave me a list of all the reasons why the provider was doing the right thing, and suggesting that it was me as the client who was doing all the wrong things. Wow, this left such a bad taste in my mouth! I truly didn't know how I was going to continue working with that person, after the way they had reacted to my initial inquiries about maybe adjusting the way that we work together. It became a really interesting experience for me as a buyer, to experience the backlash while not even asking for a refundLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Hello brilliant entrepreneur. It's Tash Corbin here and welcome to another episode of the Heart Centred Business podcast. This is episode number 207 which means all the relevant links and show notes are available for you over at tashcorbin.com/207. In today's episode, I'm going to help you answer the question ‘Are you even ready to start your business?’ Whether you've just been thinking about it, are maybe on the fence, are dabbling with a few things here and there, or are trying to get your ducks in a row to get started, this is going to be an extra valuable lesson just for you. Let's dive on in! To be honest, there is a lot of information, opinion and frankly, a lot of misinformation out there about what you actually need in order to start a business. I've heard all sorts of things – like needing specific qualifications, needing to have six months’ worth of savings in the bank, needing to build up an audience of at least a few thousand people first, needing to have a website, needing to work with a business coach, and all sorts of things that you need to do, be, or have in order to be ready to start an online business. But the truth is that there are eleventy billion different paths to having a business and getting your business off the ground. Many of those things I just mentioned that you're “supposed” to have in order to start a business, I did not have myself. Yes, I had university level qualifications in business, but I didn't even know that much about Facebook. I did not have six months of savings in the bank. I had zero audience. I didn't have a website. And whilst I did work with a one on one coach for a one day VIP intensive, at the end of that intensive I still didn't know what to do in my business, nor did I have a step by step set of instructions to tell how to go out and get clients. I want us to take away these restrictions and rules about what you need in order to “be ready” to have a business and get that business off the ground. I want to dive into what it is that you do need, and what that would look like for a bunch of different pathways. We are all unique, and all of our business ideas are very unique. Therefore, we have different requirements about what it's going to take to start a business. As a very basic example, it takes a lot less cash to start a service-based business than to start a product-based business in most cases, because in a product-based business, you need to have some form of stock unless you're doing drop-shipping. So even when the traditional model of that business requires a bunch of money to start up, there are so many cool ways that you can overcome that cash shortage when you're first starting out. I've got four things that I think tell you that you are ready to at least get started with an online business. Sure, you might not make your first million dollars with only these four things, but you are certainly able to start bringing in clients and making money. You're ready to have a business and get it started. If you've got some idea of what it is that you want to do, you don't need to be 100% clear.  When I first started my business, I knew I wanted to dLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Hello, brilliant entrepreneur.  It's Tash Corbin here, and welcome to another episode of the Heart-Centred Business podcast. This is episode number 206, which means that all the relevant show notes and links will be available for you over at tashcorbin.com/206.  In today's episode of the podcast, I'm going to be sharing with you some signs that your niche is too big and how to refine your niche so you can scale your business with ease. Let's jump in! It is such a common question that people ask me, especially when they are in startup or wanting to scale their online business: "Why does my niche have to be so specific and so narrow?" You've probably heard some of those lovely catchphrases before, such as “the riches are in the niches” or one I like to use, “if you want to scale your reach, you need to know your niche.” These statements are trying to explain why niching is so important and why it's such an important part of online business in particular, but they don't give you a lot of detail. I want you to explain first and foremost why niching is so powerful when you are starting to grow your and scale your business online, and share some signs that your niche is just too big. Your niche is “whom you serve.” When I ask people what their niche is, sometimes they'll talk about being a kinesiologist, or helping people with social media, or being a Facebook specialist. Those things may be your service, but your niche is the specific group of people you focus on when you are marketing. It's important to understand that niching is not about who you could help with your products and services because, for a lot of people, their modality or service or product could help a wide array of people. Just because you can help everyone doesn't mean that your marketing should be that broad as well. So your niche is who you focus on when you are marketing your products and services. The more specific we make this, the more resonant your messaging can be. If you try and create messaging that speaks to anyone who could benefit from this, then it isn’t resonant for anyone in particular. A great example of this would be if you are a coach and you offer a one month coaching package that could help anyone who wants to make a life change – including leaving a partner, changing careers, going on a health kick, or starting a business. With this in mind, let’s compare the difference if you were to craft two ads: The first one says, “Do you want to make a big change in your life? Well, I can help you with transition coaching and here is how it can help you with that.”  And then you craft another offer that says, “Are you a woman who wants to change careers, worried you're just jumping from one bad job to another, and you want to make sure you do your career change wholeheartedly to maximise the results?” Now you might assume that a woman who is wanting to change careers would see both ads and resonate with both because she fits in the broad category of wanting to change as well as the very sLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

In today's episode, I'm going to talk about how you can grow your business, even if you can't afford to work with a coach yet. I understand that for a lot of people when you're bootstrapping it and starting lean, investing thousands of dollars in working with a VIP one on one coach may be a little bit out of reach for you today. That doesn't mean growing your business and getting results isn't possible for you. In fact, after today's podcast episode, I'm sure you will agree you can get the support, information and encouragement that you need without needing to invest big, especially not at the start of your journey. Being hand on heart upfront with you, when I first started my business, I had a very shoestring budget. I had bought into this belief system that to be successful when first starting a business, you must have a one to one business coach who walks you through that startup journey. This belief system says that otherwise, you'll be going around in circles for months, if not years, and will never succeed. And that if you invest, then your clients will invest.  This is what the coaching industry wants us to believe about what it takes to start a business. When I started my business, I had a very limited budget. I maxed out my credit card before I started my business, pre-booking a VIP day with a one on one business and it was US$4000. That got me one day with a VIP coach, and that was all I could afford. I bought her signature offer after doing her free course - a low cost product, low cost course.  I felt like the way they taught business was really aligned for me, and was building a business based on purpose. I found that to be very powerful and something I wanted to do. I was launching my business and going on holidays in the same timeframe that I quit my job. We had a three and a half week holiday booked in Europe.  So I quit my job and gave a month's notice before the holiday so instead of going on holidays whilst on leave, I just left the organisation.  I worked out my one month resignation window, rather than being on holidays during that whole full week, so that I could transition and hand over all the things I'd been working on.  I wanted to look after the company I was leaving. To plan ahead, I pre-booked this VIP coaching day before we went on the holiday because I knew if I didn’t, we’d just spend all the available money on the holiday, which we totally would have. It was arranged so that when I came back from holidays, I would be working with this coach. And she reassured me that in our VIP day, we would craft an offer and get really clear on my niche. We agreed to come up with a marketing plan that would help me implement getting lots of clients right away, and that my business would flourish because I had invested the big bucks.  And I was totally bought into this concept. I did that VIP one on one day with that business coach and at the end of that one day I had an idea of what my niche will be. I had three different offers I thought I could potentially sell to those people. But…I had no marketing plan. I had no strategy. Towards the end of the VIP day ILet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

In today's episode, I'm going to be talking through the seven telltale signs that you need a business strategy. Regardless whether you think you have a business strategy or not, I want you to listen along to this podcast episode and just look for any of those warning signs that the business strategy you have isn't clear enough, isn't the right strategy for you, or you actually think you've got a strategy, but you don't. When people ask me about which tactics they should employ to get more customers, one of the most common problems I see is a lack of one clear, overarching business strategy. As they start a new business, a lot of people think they know which specific social platform they’ll work on, or they've laid out specific tasks they think they need to do in order to get paying clients. Over time, they simply add more tactics to that plan. You might initially start working on Facebook, join a couple of groups, and then realise you really love Instagram so you go on Instagram as well. You run a webinar here and there, you run challenges, you do sales conversations, you've got VIP services, you've got people working with you in group programs. You've also got a book on the way… And all of a sudden your business process to get paying clients starts to look a little bit like a Frankenstein. There are bits bolted on here, there, everywhere. And when I ask people: What's your core strategy for business growth over the next couple of months? They cannot answer my question. Or they give me a list of 35 different things. I’m going to go through what core business strategy is, and the seven signs that you may need one. A core business strategy is a focus. It’s the one overarching core focus you use to grow your business, get clients, and deliver in the next two to four months. Your core business strategy can pivot and adjust over time.  It incorporates some of the tactics you might use to get out there, reach people, convert them into paying clients, and then deliver your products and services. But what is not a core business strategy is 35 different things all taped together with sticky tape! So here are some of the signs that your business strategy isn't as focused and clear as it could be, or that it hasn't actually got that overarching core approach. 1. You just want to serve, you don't want to sell. If you see marketing and selling as something separate from you being of service and helping people, then chances are you don't have an overarching business strategy. When you're spending most of your business life trying to avoid marketing and selling activities that get people in the door, then you haven't got a core marketing and business strategy that actually works to bring in paying clients. If you find yourself with that feeling of "Oh, I just want to serve and do the work. I don't necessarily want to do marketing in my business," then you may need some help to create a business strategy that's going to work for you and for your audience. 2. You have “many guru” syndrome. When you're scrolling on Facebook, just chilling out and looking for fun things to engage with, you are very susceptible to those ads telling you if you're not doing this, you need tLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff