#206: Your Niche Is Toooooo Big! How To Refine Your Niche To Scale with Ease - - Tash Corbin, Heart-Centred Business Podcast

Hello, brilliant entrepreneur.  It's Tash Corbin here, and welcome to another episode of the Heart-Centred Business podcast. This is episode number 206, which means that all the relevant show notes and links will be available for you over at tashcorbin.com/206.  In today's episode of the podcast, I'm going to be sharing with you some signs that your niche is too big and how to refine your niche so you can scale your business with ease. Let's jump in!

It is such a common question that people ask me, especially when they are in startup or wanting to scale their online business:

"Why does my niche have to be so specific and so narrow?"

You've probably heard some of those lovely catchphrases before, such as “the riches are in the niches” or one I like to use, “if you want to scale your reach, you need to know your niche.”

These statements are trying to explain why niching is so important and why it's such an important part of online business in particular, but they don't give you a lot of detail.

I want you to explain first and foremost why niching is so powerful when you are starting to grow your and scale your business online, and share some signs that your niche is just too big.

Your niche is “whom you serve.”

When I ask people what their niche is, sometimes they'll talk about being a kinesiologist, or helping people with social media, or being a Facebook specialist.

Those things may be your service, but your niche is the specific group of people you focus on when you are marketing.

It's important to understand that niching is not about who you could help with your products and services because, for a lot of people, their modality or service or product could help a wide array of people.

Just because you can help everyone doesn't mean that your marketing should be that broad as well. So your niche is who you focus on when you are marketing your products and services.

The more specific we make this, the more resonant your messaging can be.

If you try and create messaging that speaks to anyone who could benefit from this, then it isn’t resonant for anyone in particular.

A great example of this would be if you are a coach and you offer a one month coaching package that could help anyone who wants to make a life change – including leaving a partner, changing careers, going on a health kick, or starting a business.

With this in mind, let’s compare the difference if you were to craft two ads: The first one says, “Do you want to make a big change in your life? Well, I can help you with transition coaching and here is how it can help you with that.”  And then you craft another offer that says, “Are you a woman who wants to change careers, worried you're just jumping from one bad job to another, and you want to make sure you do your career change wholeheartedly to maximise the results?”

Now you might assume that a woman who is wanting to change careers would see both ads and resonate with both because she fits in the broad category of wanting to change as well as the very s

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