Full article and show notes at: tashcorbin.com/473Have you put tooooo much into your lead magnet? Are you worried you've given too much for free, and now you need to charge for it?This is a pretty common occurrence, especially for those business owners who have a lot to say, a lot to share, and are generous with their audiences. This episode digs into what to do, what not to do, and how to ensure your lead magnet is doing its job.PLUS because it's Day 12 of #Tashmas, I have quite a spectacular offer for you. (AND Day 12 of #Tashmas also means... it's my BIRTHDAY!)Wait... What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.Today's gift is a VIP Package - but with VERY limited spaces, so check it out sooner rather than later if you're keen to work together.Let’s dive in, shall we?Over-Engineered Lead MagnetsHaving a lead magnet that's just far too awesome is something that actually comes up a lot inside my Take Off programme. It usually goes like this: people want to create a freebie, their lead magnet, or opt-in. Then, the freebie idea grows and grows, with more and more included in it... until it has expanded so much that it's no longer a good lead magnet.You can start to feel like you can't really give this away for free anymore, because it's too big. It's far too valuable and involved, so you're tempted to change the entire model and turn it into a leveraged or passive product. This lead magnet was created to be a freebie and achieve a certain job, but now it has a price on it, there's still a gap in your strategy. The goal that you were aiming to achieve with the lead magnet still has not been achieved.Continue reading full article and show notes at: tashcorbin.com/473Let me know your thoughts via our Text FanMail!

Full article and show notes at: tashcorbin.com/472Why would you give waitlists a try? I've got five great reasons for you - so before you go closing the doors to your program or 1:1 packages, or before you dive straight into launching a new offer... listen to this first.PLUS because it's Day 11 of #Tashmas, I have an EPIC gift for you today. You won't want to miss this one!Wait... What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.Today's gift is my NEW Waitlist Toolkit - at a MEGA discount!Let’s talk about it!!!Waitlists - Versatile and ValidatingWhen you've got an idea for a new offer, whether it be for a service, a product, a course, or a membership, it can be tempting to dive straight into creating it and offering it to your audience. But... setting up a waitlist first could be a better strategy for you. But it's not just for new offers!  In this episode, I outline five reasons to try waitlists - I'm not sharing how, but I have a previous episode with the 'how' - click here.1. Validate firstThe first reason is it validates the interest in an offer before building it. It checks whether the topic interests your audience, if the delivery model is appealing, and how much value people place on the transformation you're offering. It's particularly important for new group offerings—to ensure hitting minimum viable numbers. Setting up a waitlist gauges initial interest and excitement, confirming you have basics covered.Continue reading full article and show notes at: tashcorbin.com/472Let me know your thoughts via our Text FanMail!Join me for Biz Boost 2025 - a week of stepping into your CEO energy, setting strategic priorities and taking action. Live daily calls on 26th-30th May 2025. Early Bird closing soon - secure your spot at: tashcorbin.com/bizboost

Full article and show notes available at: tashcorbin.com/471If you want to maximise people engaging with and completing your content, resources and programs, this is going to be a very helpful episode. I've created a business gamification framework to help you implement this powerful approach to delivering transformative education and experiences.And of course, because it's Day 10 of #Tashmas, I've got another gift!Wait... What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.Today's gift is to join my Biz Boost in May at a half-price discount! WOOT!Let’s get into this one!!!My Business Gamification FrameworkI'm so excited to share my framework in today's episode, as this will help you to gamify people's experiences in your business. Gamification is powerful to increase engagement and completion, whether it's used in your freebies and content, or in your paid programs and VIP packages.What is gamification?For those unfamiliar with gamification, this refers to turning your content and programs into a "game" in order to maximise engagement and completion. There are lots of ways to gamify learning, through competition, points systems, creating levels and more.As business owners, knowing how to gamify our learning opportunities is a brilliant skill and a powerful way to improve your content and programs.Why gamify?By turning learning into a game, you increase the participation and completion rates - which then leads to better client outcomes. Epic.Gamifying content or courses makes it more fun, increasing the likelihood of engagement and completion. Whether for neurodivergent or neurotypical people, gamification maximises engagement with new learning experiences. Gamification is used in school settings, the workplace, and gaming industries. I’ve developed a business-specific version over the years based on purposefully applying gamification principles to my content and programs for the last six years.Continue reading and access show notes at: tashcorbin.com/471Let me know your thoughts via our Text FanMail!Join me for Biz Boost 2025 - a week of stepping into your CEO energy, setting strategic priorities and taking action. Live daily calls on 26th-30th May 2025. Early Bird closing soon - secure your spot at: tashcorbin.com/bizboost

Complete article and show notes available at: tashcorbin.com/470If you've ever had buyer's remorse or wondered why you even purchased something in the first place, you may have been the victim of admiration and agitation marketing. I'm here to help you spot these strategies, so you don't get trapped again!Plus, I've got a really epic #Tashmas gift for you today - it's a prize draw!Wait... What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.Today's gift is your chance to WIN a VIP mentoring session .. yes, another one!Let’s do this!!!Admiration and agitation marketing trapsHave you bought something and soon felt buyer's remorse or couldn't remember your initial excitement for the purchase? If so, you're not alone. This is common, especially for online business owners who are constantly exposed to online marketing and eager for quick results. This makes them vulnerable to certain marketing strategies that bypass informed consent and manipulate them into buying. When manipulated, you're likely to regret the purchase or forget why you made it.One prevalent deceptive marketing practice is admiration and agitation marketing. In this Heart-Centred Business Podcast episode, I want to discuss this strategy, highlighting traps and red flags so you can avoid them and prevent buyer's remorse or forgetfulness about purchases.Let's break it down:Admiration and agitation marketing involves two primary strategies, and two more hidden strategies: Building audience admiration, agitating their current state, minimising the workload to transform, and making people feel less-than for not having sorted it yet.1. AdmirationAdmiration comes from marketers boasting about their and their clients' achievements, making you admire them, their results, and their clients' results. Such marketing includes celebrating successes or waking up to five-figure sales. It's not only in business-to-business or marketing spaces; it's seen in parenting, relationships, health, and other niches. It's more frequent where money is involved but extends to other areas.Continue reading and access full show notes at: tashcorbin.com/470Let me know your thoughts via our Text FanMail!Join me for Biz Boost 2025 - a week of stepping into your CEO energy, setting strategic priorities and taking action. Live daily calls on 26th-30th May 2025. Early Bird closing soon - secure your spot at: tashcorbin.com/bizboost

Full article and show notes available at: tashcorbin.com/469Are you at the whim of social media algorithms? Finding it hard to keep up with all the advice and guidelines about how to get reach for your posts? Well... In today's episode, we're going to discuss how to align algorithms with your goals and really learn to make them work in your favour. We're answering the question: Are you an algorithm bestie or minion?Let's dive in, and don't forget to grab your #Tashmas gift today as it's a great free resource!Wait... What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.Today's gift is a free resource to help you improve your sales on social media, particularly with organic strategies.Let’s get into it!!!So many algorithm rules and guidelines!Now, there seems to be a growing list of rules, tips, and strategies you need to follow just to have any hope of reaching people on social media. We need to keep the algorithms on our side—don't put links in your post, don't use the word free. It can feel like the algorithm is a cranky boss you must appease, leading many to become algorithm minions. They try to follow every rule yet still face challenges. The concept of being an algorithm minion is driven by fear—people believe if they don't follow every rule, they'll be penalised.It's exhausting to keep up!Is there another way to engage with algorithms? Yes, and that's making the algorithm your bestie. When you view it this way, it changes your mindset and the way you interact on social media. As a bestie, you can be yourself and show up fully because the algorithm will love you for it. You don't need to stay on top of every new rule or trend. By knowing what makes the algorithm tick fundamentally, you can have a symbiotic relationship where you both benefit.Keep reading and get your gift at: tashcorbin.com/469Let me know your thoughts via our Text FanMail!Join me for Biz Boost 2025 - a week of stepping into your CEO energy, setting strategic priorities and taking action. Live daily calls on 26th-30th May 2025. Early Bird closing soon - secure your spot at: tashcorbin.com/bizboost

Full article and show notes available at tashcorbin.com/468Quick warning - I'm going to use a word that you don't all love, but there's no better word to describe today's podcast, because... it is so juicy. So so juicy. It's hot gossip and a bit of a contentious conversation, based on a listener question (they've even asked to remain anonymous because it's so juicy). So my apologies to everyone out there who doesn't like it when I use the word juicy because that's the only way I know how to describe this conversation today!We are talking about the trust bank that you build as an online business owner, and some of the strategies that put your audience's trust in you at risk. And because it's Day 7 of #Tashmas, there's also a gift!Wait... What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.Today's gift is a super-special discount on one of my favourite self-study courses.Let’s dive in!!!Origin story - Listener questionToday's episode comes from a listener question. They've asked to remain anonymous, as it will become clear once I dive into their questions. This was in response to a Facebook live I did last year about agitation and admiration marketing. I also included it in my regular newsletter in the CEO spot for a couple of weeks, where I talked about fear-based and admiration-agitation marketing strategies and why they weren't a consent-based practice. I explained the impact these strategies can have on your audience.If you missed all of that, I won't go into detail about what agitation and admiration marketing are and all the risks and benefits. There's another #Tashmas episode of the podcast coming out soon that dives specifically into admiration and agitation marketing in more depth, so keep an eye out for that. Continue reading and access show notes at tashcorbin.com/468Let me know your thoughts via our Text FanMail!

Access full article and show notes at: tashcorbin.com/467When it comes to pitching your offers of your products and services, do you find yourself stumbling over your words a little or struggling to explain just how amazing your offer is? I'm here to help you present a more compelling pitch with today's episode of the podcast.Plus because it's Day 6 of #Tashmas... I've got a gift for you!Wait... What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.Today's gift is another free resource I think you'll love.Let’s dive in!!!A more compelling pitch is just an episode away!If you find yourself stumbling over your words or struggling to explain how amazing your offer is when discussing your services and products, you're in the right place.When and where to pitch?There are numerous times and places in business where we need to pitch our products and services—be it on a sales call, at the end of a webinar, in emails to your mailing list, on social media posts, or sales pages on your website. We need to excel at pitching, both in writing and speaking.Can I outsource it?It's easy to assume that hiring a copywriter is the answer to perfecting a pitch. While copywriters are amazing, they need a lot of information about your product, audience, and core message to craft a compelling pitch. Moreover, a copywriter can't follow you 24/7, doing every single pitch for you. You never know when you'll need to explain, or to whom.Continue reading and access show notes at: tashcorbin.com/467Let me know your thoughts via our Text FanMail!Join me for Biz Boost 2025 - a week of stepping into your CEO energy, setting strategic priorities and taking action. Live daily calls on 26th-30th May 2025. Early Bird closing soon - secure your spot at: tashcorbin.com/bizboost

Access full article and show notes at tashcorbin.com/466. Do you find business plans just don't work for you?It's particularly relevant at this time of year. As we get deeper into March, it can cause a bit of panic, because it's the final month of the first quarter. March can be tough, especially for those struggling with having a business plan or implementing it. If that's you, don't worry. This episode of the Heart-Centred Business Podcast is for you. And it's Day 5 of #Tashmas... so there's a present waiting for you too!Wait... What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.Today's gift is a free training you're going to want to keep handy for whenever you feel frustrated with planning and productivity. JUICY!!!Let’s dive in!!!Quarter 1 is almost over...?I know this time of year can feel like it's RACING AWAY - but there's great news for you today! Firstly, a lot of the reason why it feels that way has to do with the way we plan and organise ourselves. And secondly, in this episode, I'll share why business plans often fail for entrepreneurs and what we can do about it.Business plan failsThe first thing to remember about business planning is that a business plan is just a point-in-time document. It's not as effective or useful if it's not a living document that grows and changes. Many business plans are just lists of goals, so you don’t know what to do today to achieve them. If the plan becomes outdated, it ends up on a shelf and is never looked at again. It quickly becomes irrelevant. Also, we often get excited about planning at certain times, but momentum fizzles fast.Continue reading at tashcorbin.com/466. Let me know your thoughts via our Text FanMail!Join me for Biz Boost 2025 - a week of stepping into your CEO energy, setting strategic priorities and taking action. Live daily calls on 26th-30th May 2025. Early Bird closing soon - secure your spot at: tashcorbin.com/bizboost

Full show notes and links available at: tashcorbin.com/465Let's face it: There is so much advice out there about how you should be pricing your products and services. It's creating a lot of what I call pricing dysmorphia. Everyone seems to have an opinion about what an appropriate price point is for your products and services. And it's based on a bunch of their assumptions. It's based on a bunch of random money rules (and in a lot of cases - money blocks). This can cause a disoriented feeling about what is an appropriate price.We look at our pricing, and see something that isn't there. It's too high, or it's too low. But that's not actually reality. I call that... Pricing Dymorphia. Instead, I want us to have the ability to price based on what works for us as individuals, what works for our audience, what works for our business model. Plus I have an epic gift to share for Day 4 of #Tashmas!Wait... What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.Too high? Or too low?I will say that pricing dysmorphia can impact people by having their products overpriced as well as underpriced. Ultimately, we need to validate our pricing with evidence that it's appropriate for the level of sales we want, for the income we want, and for our niche's pricing sensitivity, while also feeling deeply aligned.Evidence-Based PricingI will say it outright: One person's opinion is not evidence.Continue reading at: tashcorbin.com/465Let me know your thoughts via our Text FanMail!Join me for Biz Boost 2025 - a week of stepping into your CEO energy, setting strategic priorities and taking action. Live daily calls on 26th-30th May 2025. Early Bird closing soon - secure your spot at: tashcorbin.com/bizboost

Full article and relevant links at tashcorbin.com/464Today's episode reveals a critical, but often overlooked, key to launching successfully - especially if you're launching a digital program or product (such as a course, or membership).It's the 'forgotten' component that can make a huge difference to your results AND your effort required to achieve them - so let's ensure we get it sorted. It's day 3 of #Tashmas!Wait... What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.Today's gift has two parts - a free training you can access any time, AND a bonus live call to go deeper and answer your questions! ALL FOR FREE. Grab it at tashcorbin.com/audienceWhat do I mean by "launching successfully"?Let's start with a quick definition. Launches are limited-time campaigns, where you release a product, course, membership, or package using time sensitive events to attract hot leads and make sales. You might be launching a new course, or it could be a relaunch, like how I launch the Take Off Program around three times each year.During a launch, I might run webinars to help people get closer to being ready to purchase the offer. Most launches last eight to ten weeks, though some can be as short as two weeks. For my own business, four to eight weeks is average. This short-term focus can catch you when planning your year, as you may go from an eight-week window launching one product to another, staying stuck in that short-term mindset of consistently launching... which can end up making them less successful.The forgotten launch keyTo deliver successful launches repeatedly, you need a key component that's often forgotten: long-term audience growth. For each launch to be successful, it needs to reach wider and bigger audiences, especially warm ones.Keep reading and grab relevant links at tashcorbin.com/464Let me know your thoughts via our Text FanMail!Join me for Biz Boost 2025 - a week of stepping into your CEO energy, setting strategic priorities and taking action. Live daily calls on 26th-30th May 2025. Early Bird closing soon - secure your spot at: tashcorbin.com/bizboost