Heart-Centred Business Podcast with Tash Corbin

Full article and links available at: tashcorbin.com/540Let’s talk about asking questions in your content. On the surface, it seems super simple—just ask, right? But there’s a real difference between the questions we ask one-on-one and the type of questions we ask in our business content. As a business owner, asking questions well requires a bit more thought, a bit more skill, and a fair amount of practice. When you do it right, your questions will start working for you. If you rarely get answers, or the responses aren’t useful, or you just don’t even ask questions in your content, this is the practical, powerful episode you need today.What Does It Mean to Ask Questions In Content?When I'm talking about asking questions in your content, I'm talking about all kinds of content: social posts, feature content like podcasts, videos or blogs, emails (whether it’s your regular newsletter or an automated sequence after a lead magnet), live events, webinars, even your free downloads or challenges. In every kind of content, you can ask questions.When you do, questions add value—not just for you as the business owner, but also for your audience. Questions build connection. They turn what could feel like a one-way broadcast into an invitation for dialogue, a two-way conversation starter. And we know: high connection equals high conversion....read the full article at: tashcorbin.com/540Let me know your thoughts via our Text FanMail!

Full article and links available at: tashcorbin.com/539My intro today is a bit clickbaity—but for a good reason. There’s one phrase making waves in online business circles again, and it’s a phrase you won’t hear in my marketing. I think the reason why it's making a comeback is actually because of AI.Let’s talk about why I won't use it, and unpack what makes truly consent-based, safe marketing.What’s the Phrase I Avoid?The phrase I’m talking about is: “If I can do it, you can too.”At first glance, it sounds motivational. But let’s be real—I don’t know if you can. You have a different background, different strengths, different experiences than me. For me to say that what I’ve achieved is automatically available to you just because I did it? That’s coming from a place of privilege.Let’s talk about why this kind of blanket encouragement is actually dismissive, and why it’s not something I want to use in my marketing. If we really care about intersectionality and honest business, we have to look at the realities of what contributes to “success.”...read the full article at: tashcorbin.com/539Let me know your thoughts via our Text FanMail!

Karen Leslie WP Fairy Godmother – karenlesliewpfg.comMags Sheridan Putty Retreats:– puttyretreats.com– magssheridan.com/puttyFull article and show notes available at: tashcorbin.com/538If you’ve been with me for a while on the Heart-Centred Business Podcast, you might already know bits of my start-up story. But with so many new faces joining us lately, I thought it was time to go back to the beginning AND share the five business lessons from my start-up story that are still absolutely essential, even with how much the online space has changed since 2013.So, whether you’re brand new or just curious about what still works for start-up businesses, this one’s for you.Starting From Zero: The Real Start-Up StoryBack in 2013, I was the only person in my group program who still had a job. Everyone else was working for themselves. I loved the idea of more freedom, more money, being paid directly for the work I brought to the world—plus, I needed an escape from a really toxic workplace. My job as a consultant was being gutted because of changes in government, and honestly, my boss was just toxic (no better word for it).Then, on a work trip, I grabbed The 4-Hour Workweek by Tim Ferriss at the airport and absolutely devoured it. There was this exercise in the book: what’s riskier—starting a business or staying in your safe job? For me, staying in my job felt way riskier....read the full article at: tashcorbin.com/538Let me know your thoughts via our Text FanMail!

Karen Leslie WP Fairy Godmother – karenlesliewpfg.comFull article and links available at: tashcorbin.com/537Let’s talk about something I see all the time: pouring energy into creating “valuable content”—but still seeing crickets when it comes to sales or real audience engagement. If you’ve been feeling like putting value content out there isn’t nurturing your audience (or leading to conversions), this one is for you. I want to break down why simple “valuable” content isn’t enough, what nurturing really means, and how you can tweak your approach for way better results.The Real Client Attraction ProcessLet’s start with what the client attraction process actually is. A lot of online advice makes it sound simple: “Post valuable content, then make a bunch of offers.” But jumping straight from reaching people to converting them just doesn’t cut it in our high-competition, online-first business world.People want connection now more than ever. They don’t want to be dumped in a sales funnel. There’s a higher bar for trust and two-way relationships—especially if you’re working online. People need to feel seen AND see you before they’re ready to give you their credit card details—makes sense, right?...read the full article at: tashcorbin.com/537Let me know your thoughts via our Text FanMail!

Mags Sheridan Putty Retreats:puttyretreats.commagssheridan.com/puttyFull article and links available at: tashcorbin.com/536If you’ve been following along with me lately, you’ll know I have launched a new offer: the Heart-Centred CEO Circle. In today’s episode, I want to tell you exactly how this offer came to be, because I think it’s actually the best thing I’ve built for my business (and maybe for yours too!).But here’s the point: this offer couldn’t exist if I hadn’t spent years crafting, tweaking, and sometimes struggling with previous offers. It’s a lesson in how “imperfect” products that you’re gradually improving can actually be the stepping stones to something amazing. So, here’s the real, behind-the-scenes story of how my latest offer was born.My Purpose: Where Connection and Success Came TogetherLet me wind the clock back. When I first started my business in 2013, I did a whole lot of work on purpose—my “why.” For me, it was about aligning success and connection. For years, I felt these two things were at odds. Growing up, I felt like if I was too successful, I’d lose friends. Like, if I got top marks at school, or played netball and was the best at my position, people would turn on me or push me aside—there’s a reason “tall poppy syndrome” bit especially hard as a tall Aussie girl!But as I entered adulthood, I started to see patterns where success and connection could support each other. I found ways to share achievements with friends, to help others rise while I did, and to intentionally build success so that everyone in my network benefited too. My purpose became helping others experience that same blend: more connection = more success, and more success = more connection....read the full article at: tashcorbin.com/536Let me know your thoughts via our Text FanMail!

Karen Leslie WP Fairy Godmother - karenlesliewpfg.comFull article and links available at: tashcorbin.com/535Whether you’re seasoned in business or just starting out, I bet you’d love a few more referrals, right? Referrals can make a massive difference to your business bottom line. When you’re new in business, they’re often the most reliable way to find those first precious clients.But here’s a question: Do you have a real strategy to get more referrals? Most people never really set something up, or they don’t do much more than a little nudge here and there. I want to share my absolute favourite referral strategy for high-ticket clients—it worked wonders, especially when I was starting out, and it’s still something I come back to.Let’s get clear: Referrals are getting even more important with all the fake reviews and AI-generated nonsense out there. People are skeptical these days—who can you trust online when people buy fake reviews or whole fake Reddit threads get set up to discredit or boost providers? It wasn’t always this bad, but it was happening even back when I started running my business in 2013, and it’s only ramped up since then.What’s different now is that people want recommendations from those they actually know. When someone you trust recommends a service provider, you’re way more likely to listen. A real referral from your own network cuts through that skepticism fast—and that’s what makes a referral the quickest path to converting a lead into a client....read the full article at: tashcorbin.com/535Let me know your thoughts via our Text FanMail!

Full article and links available at: tashcorbin.com/534If someone comments on your posts or replies to your emails, do you know how to turn that engagement into a real conversation—and maybe even a hot lead? If not, this episode of the Heart-Centred Business Podcast is absolutely for you. I saw just how many people were struggling with this at a Virtual Conference earlier this year, and I ended up coming up with a little framework on the fly that’s already helping people turn casual chatter into actual leads. Let’s get into how to nurture those relationships and spot the folks who are ready to work with you!Why Most People Miss Hot Leads in Their RepliesYou’ve probably heard the advice: reply to every comment on your socials. Most people know that. But what surprised me was how many people, when they get a comment like, “This was really helpful,” just respond with “Thanks so much” or drop an emoji. That’s it. No further conversation, and sometimes, a complete dead end. The awkwardness comes because people don’t know what to say—or worry it’ll feel too salesy, too soon.What’s worse? When you do reply like that, you’re actually closing down a conversation you could be opening up. Plenty of business owners told me they just felt stuck, not knowing how to keep the chat going without feeling awkward or pushy.So, at Virtual Conference, I made up a simple structure on the spot. Since then, people have reported turning commenters into leads using that exact outline. And that’s what this episode is all about....read the full article at: tashcorbin.com/534Let me know your thoughts via our Text FanMail!

Full article and links available at: tashcorbin.com/533Today on the Heart-Centred Business Podcast, I’m doing something a little different—and a whole lot of fun! I want to take you on a journey through the last 15 years of my entrepreneurial life, sharing all the business ideas I nearly started, but didn’t… and most importantly, what I do with those ideas, what I learned from them, and how my overflowing “idea brain” actually helps my business and my clients.If you’re anything like me—a creative thinker and entrepreneur—you’ll know the feeling. You see a problem you could solve, spot a gap in the market, and BOOM: your brain won’t let go until you’ve mapped out the whole business! But having lots of ideas doesn’t mean you have to act on all of them.Let’s dig into what I do with those sparks, why I leave some for others, and why I never want to shut down that part of myself.Why I’m Obsessed With Business IdeasFirst things first… I have A LOT of business ideas. It’s just how my brain works! If I notice something missing in the market, or a way to do things better, my mind instantly starts planning out a new business. What would I call it? Who would it serve? What services or products would it offer? I can go from zero to mapped-out-business in a matter of minutes.Over the last 15 years, I’ve had dozens (honestly, probably hundreds) of business ideas that caught my fancy—some of them got a little momentum, others remained in the “daydream” stage. Today, I’ve rounded up 18 for you. I’ll share where they got to, why I didn’t start them, and the lessons along the way....read the full article at: tashcorbin.com/533Let me know your thoughts via our Text FanMail!

Full article and links available at: tashcorbin.com/532Today’s episode of the Heart-Centred Business Podcast might feel a little left of centre for a business show, but I promise—this conversation is powerful, and I’m bringing it right back to business results by the end. If you’re feeling low on optimism about the world, your future, your business, or even your community, first up, you’re absolutely not alone. But what if I told you that optimism, especially in chaotic times, is actually a competitive advantage?Let’s go deeper into why optimism isn’t just wishful thinking—and how to harness it, even when the world feels like, well, a bit of a bin fire.Why the World Feels Like It’s in DeclineLet’s start with the obvious: everything feels a little out of control right now. There’s chaos, there’s uncertainty. If you belong to a marginalised community or you’re not one of those billionaires in politicians’ pockets, it’s probably even harder to feel optimistic about your own future, let alone the future of your community or the planet.If I asked a crowd “Is the world getting better or worse?” I’d bet a huge chunk would say “worse.” That belief is so common, it has a name: declinism. This isn’t just pessimism—the opposite of optimism—it’s the assumption that the whole world is declining. Here’s the kicker: even self-identified optimists can still believe the world is on a downward spiral. All the “evidence” we see seems to back that up.But the truth? Both things are happening at once. There are areas getting worse, and others improving. It’s hard to even agree on basic facts as a group, so when it comes to something as massive as “the state of the world,” there’s no single answer....read the full article at: tashcorbin.com/532Let me know your thoughts via our Text FanMail!

Full article and links available at: tashcorbin.com/531This one’s going to be blunt and to the point. I want to talk about a 2012-era social media strategy that way too many people are still following—and why it’s time to let it go. I’ll share the backstory, the pitfalls, what to do instead, and how this simple shift could seriously change the game for your business.Old School Social Media Advice We Just Need to DitchI can’t believe I still hear this advice: meet your audience “where they’re at”—which apparently means you should be on every single social platform. If some of your people are on TikTok, you’ve got to be there; others are on Instagram, there too; Facebook, Pinterest, YouTube... You “should” be everywhere.This social media strategy came from the early days of online business—think 2011 and 2012. Gary Vee’s book, Jab, Jab, Jab, Right Hook (with all its punchy analogies!), was all about the idea of creating lots of platform-specific content, nudging and niggling your audience along until you hit them with your offer.Back then, Gary Vee was everywhere—posting custom content to every platform, and encouraging everyone else to do the same. And if you were around in the early days, you’ll remember the “golden age” of social media: Facebook and Twitter feeds were chronological, there were ZERO algorithms, and your posts had a good chance of actually being seen.During that time, posting three times a day on your Facebook page was the recommendation! Some people kept up, but most of us stuck to one post a day. You’d share those posts to groups, invite your email list to check them out, and people would see your stuff—even if you only had a handful of followers....read the full article at: tashcorbin.com/531Let me know your thoughts via our Text FanMail!