Heart-Centred Business Podcast with Tash Corbin #473: When the lead magnet is too awesome - #tashmas Day 12 - Tash Corbin, Heart-Centred Business Podcast
Full article and show notes at: tashcorbin.com/473
Have you put tooooo much into your lead magnet? Are you worried you've given too much for free, and now you need to charge for it?
This is a pretty common occurrence, especially for those business owners who have a lot to say, a lot to share, and are generous with their audiences. This episode digs into what to do, what not to do, and how to ensure your lead magnet is doing its job.
PLUS because it's Day 12 of #Tashmas, I have quite a spectacular offer for you. (AND Day 12 of #Tashmas also means... it's my BIRTHDAY!)
Wait... What is #Tashmas?
I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.
Today's gift is a VIP Package - but with VERY limited spaces, so check it out sooner rather than later if you're keen to work together.
Let’s dive in, shall we?
Over-Engineered Lead Magnets
Having a lead magnet that's just far too awesome is something that actually comes up a lot inside my Take Off programme. It usually goes like this: people want to create a freebie, their lead magnet, or opt-in. Then, the freebie idea grows and grows, with more and more included in it... until it has expanded so much that it's no longer a good lead magnet.
You can start to feel like you can't really give this away for free anymore, because it's too big. It's far too valuable and involved, so you're tempted to change the entire model and turn it into a leveraged or passive product. This lead magnet was created to be a freebie and achieve a certain job, but now it has a price on it, there's still a gap in your strategy. The goal that you were aiming to achieve with the lead magnet still has not been achieved.
Continue reading full article and show notes at: tashcorbin.com/473