Full article and links available at tashcorbin.com/440Are you one of those people having sales calls where, by the end, the potential client seems interested but says they have other things to take care of first?I call this the sales call homework issue. You're giving them tasks or homework to do as a result of the sales call, and that's holding them back from deciding to invest in the offer you’re pitching. If this sounds familiar, this episode is packed with nuggets to help you out.It's also day 10 of #Tashmas, and there's something special for you—maybe a discount on a course?!Let’s dive in.What is the "Homework" Issue?When it comes to sales calls, homework issues can arise whether the calls are specifically to discuss a product or service, or they are a single session that then leads to a sales conversation towards the end. The homework issue is more common to crop up in free or paid sessions rather than short and sharp sales calls, but really all conversations can turn into free advice, and thus generate a homework issue if not handled effectively.And let's just be clear - if you're listening to this podcast, you're likely someone who's an over-giver, so of course this will happen. We're eager to help, share, and add value—it’s just who we are. I know that for a lot of heart-centred entrepreneurs, sales conversations that are supposed to just be sales conversations turn into free sessions pretty easily because we are so keen to help people.The problem? Sometimes, we give too much advice. It’s okay to give advice in sales conversations, but be mindful of creating "homework" that stalls the buying decision.So let's look at how to structure calls so that you're able to help, without creating the homework issue.Read more and grab the links at tashcorbin.com/440Let me know your thoughts via our Text FanMail!

Read the full article and grab links at tashcorbin.com/439Do people really only value offers they've paid for?In this episode of the podcast, we're diving into a hot topic that fires me up: Do people really only value offers they've paid for?This common advice can mislead your marketing and sales, so we're going to set things straight.Shall we do it?The impact of pricing on valueToday, I want to unpack this idea that people value offers more if they pay for them, and the secondary advice to charge for what you might usually offer for free, so that people will actually value and complete it.I'm sure you've encountered these assertions that high ticket clients are superior and people seeking freebies are just wasting time. Some experts suggest charging for webinars rather than offering them free. While those strategies might work, they're often presented with blanket statements that carry judgment and privilege. The misconception is that if people pay, or spend more, they value it more... and therefore are more likely to complete whatever they've purchased.Yes, there is psychological evidence that price influences the perceived value of a product, but it's not the full story.Challenging blanket marketing adviceIt's crucial to challenge these two common strategies: raising prices to increase people's perceived value, and charging for what could be free to attract "high-intent" customers.For instance, the idea that charging $25 for a webinar makes attendees more likely to act is flawed. Correlation doesn’t equal causation—there's much more at play in customer behaviour.Privilege and judgement detox Now, let's address the issue of privilege and judgment in these pricing strategies. Charging for a 5-day challenge because it supposedly attracts more committed participants can be misguided. If the free challenge isn't converting, adding a price won’t fix that. If people aren't finishing the challenge, again - charging for it won't fix the design issue with the challenge itself.The real issue might be it fails to move people closer to readiness to purchase or the sales pitch needs work. Overloading a challenge with information and too much homework might also keep people from achieving their goals, and being ready for what's next.Keep on reading and grab links at tashcorbin.com/439Let me know your thoughts via our Text FanMail!

Full article and show notes at tashcorbin.com/438Oooh it can be SO game-changing to go on retreat... but are you going on the right kind of retreat for your business needs? That's why I am going to unpack the three different types of business retreat for you! This episode of the Heart-Centred Business Podcast is quite special because I recorded it while on a solo retreat - and it's about retreats! So, let's dive in!The business retreat ... so good.Hosting and attending retreats have absolutely transformed my life and business. Since 2013, I've been to countless retreats, which have helped massively in up-leveling my strategy and planning. I've attended retreats for health, well-being, friendship, crafting, and all sorts of hobbies. Back when I was living in New Zealand, I made a ritual of going on a solo business retreat to Queenstown every 6-8 weeks.This ritual alone has contributed significantly to my business success.But here's the thing—retreats only rock when you choose the right kind! So I want to explore three distinct styles of business retreats and how to pick the one that fits your needs.But first.. I have one top tip before we dive into the three types of biz retreat: Don't forget the downtime! Even as business retreats, they should include opportunities for rest and nourishment. Get your hair done, go for a massage, take a morning and get brekkie, watch that movie.... REST. Swapping environments allows your brain to have the necessary downtime to think creatively, and it's great to go on retreat and make BIG moves, big decisions, get lots done... but it's also important to include the downtime of a retreat. Downtime is CEO time!!! Style 1: Mostly "Doing" RetreatsMostly "doing" retreats mean just that—getting it DONE! These are perfect if you have clarity on your strategy and need to get stuff done. I love doing these solo. However, I also co-host a retreat called #Finishfest with the fabulous Claire Riley. At Finishfest, we focus mainly on doing, not deciding. We have the same attendees every year, and they sign up well in advance! Claire also offers retreats in this category regularly in Australia and Bali. If you’re headed for a mostly "doing" retreat, come ready with your strategy refined and plans clear. These events are incredible for when you need focused action time, away from the daily distractions like kids or chores.Just imagine being in a space where everything is taken care of and all you need to do is focus on creating and executing - that's what this type of retreat is perfect for.Read on and grab links at tashcorbin.com/438Let me know your thoughts via our Text FanMail!

Full article and shownotes available at tashcorbin.com/437If you've got yourself a speaking gig (or want to do more of them in 2025), then it's important you have a strategy to maximise the return on investment from these opportunities...And if you'd like my advice on how to do it, this podcast for you. Whether you're guesting on a podcast or speaking on stage, I'm here to help you get the most out of your efforts.... PLUS this is Day 7 of #Tashmas, so you know there's a gift included!But first: What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! You get a daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a present every day! It could be a freebie, a special offer, a competition… something fun every single day.Let's dive in!Not everyone in the room is your ideal clientFirst things first: Whether you're speaking at an event or guesting on someone's podcast, not every person in the audience is your ideal client.It’s easy to think that everyone should become a follower or buy something from you for the gig to be a success. But that's not the case. Focus on attracting the right people into your business out of that crowd. Identify what makes someone an ideal client for you and aim to bring the right people into your audience, rather than all of them.The more specific you are about what makes someone a good fit for your business, the more you can tailor your presentation to resonate with them.Your priority: Get them on your listYour main goal from any speaking engagement should be to get people onto your mailing list. It’s the best way to build relationships, trust, and eventually, sales. Instead of trying to sell from the stage, focus on getting people interested enough to want to hear more from you. Give yourself a chance to welcome them into your audience and build a relationship before diving into a sales pitch.Not only will that convert more people into buyers over time, you maximise your connections from the event.Keep reading and grab the links at tashcorbin.com/437Let me know your thoughts via our Text FanMail!

Full article and shownotes available at tashcorbin.com/436Have you ever wished that something of yours would just... go viral on Facebook?Well... when you hear what happened when my FB Reel went viral earlier this year, you might just think otherwise! I am sharing the good, the bad and the painful ... AND... because it's Day 6 of #Tashmas, I have a special gift... of course!But first: What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! You get a daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a present every day! It could be a freebie, a special offer, a competition… something fun every single day.Today, let’s map out some of the BENEFITS of being late to start your online business…Let me spill the tea!My unintended viral reelFirst things first, going viral was never even on my radar.Let me set the scene: it was July 2024 during the Olympics, and there was this hilarious reel going around of a gymnast landing a crazy vault. His surprised expression was just priceless. Watching that, I thought, "Hey, that's me whenever I nail a podcast episode in one shot!"So, in a light-hearted moment, I decided to remix the reel with my own spin and share it on Instagram—totally not intending to share to Facebook.Thing is, Instagram auto-shares to my Facebook page, and I usually turn that setting off for Reels, but not this time. Oops! And boom, it unintentionally hit the Facebook feed.Finding the wrong side of the commentsHere's where things got messy...Read the full article and grab the shownotes at tashcorbin.com/436Let me know your thoughts via our Text FanMail!

Full article and links available at: tashcorbin.com/435Virtual Retreat offer will be shared over on my FB Page! We all love a short-term income injection... but do you have a strategy that works?Or do you just panic and throw things at the internet when you've got an urgent crunch in your cashflow?Today, we're diving into my main short-term income strategies. If there have been moments where you wish you could just get that quick cash boost, then you’re in for a treat.And since it’s day 5 of #Tashmas, I've got a special treat for you too!But first: What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! You get a daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a present every day! It could be a freebie, a special offer, a competition… something fun every single day.Today, let’s map out some of the BENEFITS of being late to start your online business…Let's dive right in.Fast money strategies? Totally my jam!If you’ve been following me for a while, you know that I have a knack for making money quickly whenever needed—or just when I want to. There's something thrilling about having a cheeky little $20,000 weekend! I love helping others generate those short-term cash injections and get strategic about how they do it as well. But before I get into my top 3 income strategies, there are a few foundational things in place that make these strategies super effective for me.Foundations FirstI’ve got solid foundations in my business. I completely understand my niche, how to message my work, and what offers to share. I create what I know people want, and I have a validated audience as well as validated offers.Don’t worry, though! You don’t need everything to be perfect.Continue reading at tashcorbin.com/435Let me know your thoughts via our Text FanMail!

Full article and links available at: tashcorbin.com/434Grab the Quarterly Planning template at: tashcorbin.com/qplanI mean... could it be a BETTER podcast title? The stationery secret that has made me millions?Special shoutout to all my fellow stationery geeks because you are going to love this episode of the Heart-Centred Business Podcast. I'm diving into the stationery secret that has made me millions. Yep, you heard that right! If any of you need an excuse to go stationery shopping, this is it.Plus as it's Day 4 of #Tashmas I have a gift for you!But first: What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! You get a daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a present every day! It could be a freebie, a special offer, a competition… something fun every single day.Today, we are looking at how STATIONERY makes us MONEY... I mean... COME ON!Let's jump in!Embracing my Love for StationeryBefore I spill the stationery secret, let me share a story. I've talked about this before, and while some might tire of it, stationary lovers will surely enjoy it.I used to live near the beach, making it easy to bike to Officeworks, a big stationery store here in Australia.I had this electric tricycle with a basket for my purchases at the front and another at the back for Munchkin, my dog. We often stopped at Officeworks during our rides. I once told Davey I needed to buy some Post-its.He sassily remarked that I had just bought some a few weeks ago, and asked how many I really needed.BUT... Here's the thing: I used those Post-its during a retreat to map out a course and some key tasks, and those very actions being implemented, and that course being mapped out... well it all turned into a $75,000 launch! Eventually, those Post-its helped me make $200,000.Needless to say, from then on, every time we rode near Officeworks, Davey would ask if I needed more Post-its! This little system of mine is the stationery secret behind making millions.Creating a system to turn stationery into incomeIt's not just about buying loads of Post-it notes. It's about creating a method to manage yourself and your tasks. This stationery system keeps me focused on generating income and staying productive. Tasks I’ve mapped on Post-its over the past decade have brought in millions for my business.Let me know your thoughts via our Text FanMail!

Full article and links available at tashcorbin.com/433Do you sometimes wonder whether you left it too late to start your business? The good news is that you're not alone, and there are benefits of being late to this online business party.That's exactly what I'm addressing in this episode of the Heart-Centred Business Podcast, and it's Day 3 of #Tashmas so there's a special gift in it for you as well!But first: What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! You get a daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a present every day! It could be a freebie, a special offer, a competition... something fun every single day.Today, let's map out some of the BENEFITS of being late to start your online business...Let's dive in!Is it too late?You might think starting an online business now is daunting with all the competition and market saturation. Especially now that we're in an economic contraction, it seems to be easier for more established businesses to adjust their strategy and survive, because they have an existing audience. But being late to the party isn't always a bad thing. In fact, there are some really juicy benefits - I have four in particular to share.You're not alone!I remember when I started this podcast all the way back in 2015, I thought I had missed the boat completely when it came to podcasting. I was sure that the entire podcast market was completely saturated, and there was no space left in the market. That's particularly hilarious because three of the podcasts I listen to consistently are in the Top 10 in Australia, and didn't start until 2019 or later. I had already been running my podcast for 4 years when they started.Does audience size matter?One of the things people get very concerned about is the size of their audience - especially on long-established platforms. If you haven't made it on Facebook by now, you never will... right? WRONG! New pages emerge and generate huge followings quickly, even to this day. But the days of needing a big following, or measuring your success by audience size are over anyway. Anyone can buy followers. That doesn't actually mean you're successfully running a business on that platform.Using Facebook as the example, Facebook ads have become really cheap compared to what they were 2 to 3 years ago. I'm seeing a big drop in the cost of Facebook ads because there's more competition for the advertising dollar from other platforms now, But there are business owners who saw that ads were getting more expensive a few years ago, and decided to abandon them altogether. Similarly, now that Instagram Reels don't get the same reach as carousels and feed posts, people assume they've missed the opportunity to grow an audience. Same with TikTok.Keep reading and grab the links at tashcorbin.com/433Let me know your thoughts via our Text FanMail!

Full article and links available at tashcorbin.com/432Has something horrible happened that really derailed your momentum? I've got an entire episode about what to do when something horrible happens in business.And it's Day 2 of the #Tashmas series, which means I have a gift for you!But first: What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! You get a daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a present every day! It could be a freebie, a special offer, a competition... something fun every single day.Today, let's explore what to do when something horrible happens in your business. It sounds intense, but don't stress; I've got your back with some down-to-earth strategies and resources you’ll love.Ready? Let's do it!Worrying about something horrible happeningIf you've only been in business for a short amount of time, you may have some fears about what might go wrong as a business owner. Regardless of how long you've been in business, I think we all still have some fears about some of the bad things that might happen to us as business owners. Some of those things may have already happened in the past, so we're afraid of them happening again. But in a lot of cases, those things haven't happened to us yet, so we can catastrophise what might happen, and how it might feel.I therefore have put together five things that you can do when something horrible happens in your business.1. Get some perspectiveI think when we are deep in our business and when our business is our livelihood, it's also wrapped up in our identity. We can lose perspective about what's important and what is happening. So I think it's really powerful to just gain some perspective about what this means in the grand scheme of things.Let's say you make a mistake with a client. Whether that means you have to redo some of the work you did for them, they ask for a discount, or a refund, or they don't want to work with you anymore... In 10 years' time, when you look back at this mistake, will you still have anxiety about it? In most cases, the answer would be no. In most cases, you will be grateful for what you can learn from making that mistake. You can learn how to not make it in the future, and you'll move on. Things that feel like they're big and hard and life-altering and horrendous now, will just be like water off a duck's back in five years' time. What feels really hard today won't feel so hard three months from now....read the rest and grab the links at tashcorbin.com/432Let me know your thoughts via our Text FanMail!

Full article and links available at: tashcorbin.com/431 Is your end of day routine powerful? Do you have one?Welcome to the Heart-Centred Business Podcast with me, Tash Corbin! And this is the first of our 12 Days of #Tashmas for Christmas 2024!But first: What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! You get a daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a present every day! It could be a freebie, a special offer, a competition... something fun every single day.I’m super-stoked to kick off the 12 days of #Tashmas with a little dive into what helps me be more productive AND effective - my end of day routine. This little ritual is like magic for productivity and helps me switch off work to truly enjoy life outside my business.The Routine That Grounds My DayNo matter what time I wrap up, my end of day routine is the same. Whether it's a quick ninety-minute morning or a full-day hustle, I stick to it. Maybe you’ve already heard my full starting and ending routine, but I specifically want to speak about the four steps to how I end my day, and why it's so powerful.This routine isn’t just about finishing the day strong; it’s about setting up tomorrow for success as well.1. Income Tracking: Important for money mindset!2. Journaling: But keep it short and sweet3. Planning Tomorrow: My key to actually switching off4. Shutting Down: More than just closing a laptopYour first gift for #TASHMAS!Excited for Tashmas? I am! And here is your first little treat...If my routine resonates with you and you’re curious about the Heart-Centred Business Planning System, I’ve got just 10 printed copies left for purchase. Normally I only print to order, and you need to buy them before 24th November... but every year I get messages from people wishing they'd found the planning system sooner, or wishing they had got the print version. So for #Tashmas I ordered TEN extra copies, so I could offer them to podcast listeners and late-comers.These planners are an entire year-long road map. They’re designed to help you stay strategic and focused - perfect if you're ready to step into CEO mode.If you'd like to grab one of the TEN print copies remaining of the Heart-Centred Business Planning System, you'll need to grab the link from the shownotes at tashcorbin.com/431Let me know your thoughts via our Text FanMail!