Heart-Centred Business Podcast with Tash Corbin #468: Are you growing or shrinking your trust bank? - #tashmas Day 7 - Tash Corbin, Heart-Centred Business Podcast
Full article and show notes available at tashcorbin.com/468
Quick warning - I'm going to use a word that you don't all love, but there's no better word to describe today's podcast, because... it is so juicy. So so juicy. It's hot gossip and a bit of a contentious conversation, based on a listener question (they've even asked to remain anonymous because it's so juicy). So my apologies to everyone out there who doesn't like it when I use the word juicy because that's the only way I know how to describe this conversation today!
We are talking about the trust bank that you build as an online business owner, and some of the strategies that put your audience's trust in you at risk. And because it's Day 7 of #Tashmas, there's also a gift!
Wait... What is #Tashmas?
I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.
Today's gift is a super-special discount on one of my favourite self-study courses.
Let’s dive in!!!
Origin story - Listener question
Today's episode comes from a listener question. They've asked to remain anonymous, as it will become clear once I dive into their questions. This was in response to a Facebook live I did last year about agitation and admiration marketing. I also included it in my regular newsletter in the CEO spot for a couple of weeks, where I talked about fear-based and admiration-agitation marketing strategies and why they weren't a consent-based practice. I explained the impact these strategies can have on your audience.
If you missed all of that, I won't go into detail about what agitation and admiration marketing are and all the risks and benefits. There's another #Tashmas episode of the podcast coming out soon that dives specifically into admiration and agitation marketing in more depth, so keep an eye out for that.
Continue reading and access show notes at tashcorbin.com/468