#465: Do you have pricing dysmorphia? - #tashmas Day 4 - Tash Corbin, Heart-Centred Business Podcast

Full show notes and links available at: tashcorbin.com/465

Let's face it: There is so much advice out there about how you should be pricing your products and services. It's creating a lot of what I call pricing dysmorphia. 

Everyone seems to have an opinion about what an appropriate price point is for your products and services. And it's based on a bunch of their assumptions. It's based on a bunch of random money rules (and in a lot of cases - money blocks). This can cause a disoriented feeling about what is an appropriate price.

We look at our pricing, and see something that isn't there. It's too high, or it's too low. But that's not actually reality. 

I call that... Pricing Dymorphia. 

Instead, I want us to have the ability to price based on what works for us as individuals, what works for our audience, what works for our business model. Plus I have an epic gift to share for Day 4 of #Tashmas!

Wait... What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.

Too high? Or too low?

I will say that pricing dysmorphia can impact people by having their products overpriced as well as underpriced. Ultimately, we need to validate our pricing with evidence that it's appropriate for the level of sales we want, for the income we want, and for our niche's pricing sensitivity, while also feeling deeply aligned.

Evidence-Based Pricing

I will say it outright: One person's opinion is not evidence.

Continue reading at: tashcorbin.com/465

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