#204: The Telltale Signs You NEED A Business Strategy - Tash Corbin, Heart-Centred Business Podcast

In today's episode, I'm going to be talking through the seven telltale signs that you need a business strategy.

Regardless whether you think you have a business strategy or not, I want you to listen along to this podcast episode and just look for any of those warning signs that the business strategy you have isn't clear enough, isn't the right strategy for you, or you actually think you've got a strategy, but you don't.

When people ask me about which tactics they should employ to get more customers, one of the most common problems I see is a lack of one clear, overarching business strategy.

As they start a new business, a lot of people think they know which specific social platform they’ll work on, or they've laid out specific tasks they think they need to do in order to get paying clients. Over time, they simply add more tactics to that plan.

You might initially start working on Facebook, join a couple of groups, and then realise you really love Instagram so you go on Instagram as well.

You run a webinar here and there, you run challenges, you do sales conversations, you've got VIP services, you've got people working with you in group programs. You've also got a book on the way…

And all of a sudden your business process to get paying clients starts to look a little bit like a Frankenstein. There are bits bolted on here, there, everywhere.

And when I ask people: What's your core strategy for business growth over the next couple of months? They cannot answer my question. Or they give me a list of 35 different things.

I’m going to go through what core business strategy is, and the seven signs that you may need one.

A core business strategy is a focus.

It’s the one overarching core focus you use to grow your business, get clients, and deliver in the next two to four months.

Your core business strategy can pivot and adjust over time.  It incorporates some of the tactics you might use to get out there, reach people, convert them into paying clients, and then deliver your products and services.

But what is not a core business strategy is 35 different things all taped together with sticky tape!

So here are some of the signs that your business strategy isn't as focused and clear as it could be, or that it hasn't actually got that overarching core approach.

1. You just want to serve, you don't want to sell.

If you see marketing and selling as something separate from you being of service and helping people, then chances are you don't have an overarching business strategy.

When you're spending most of your business life trying to avoid marketing and selling activities that get people in the door, then you haven't got a core marketing and business strategy that actually works to bring in paying clients.

If you find yourself with that feeling of "Oh, I just want to serve and do the work. I don't necessarily want to do marketing in my business," then you may need some help to create a business strategy that's going to work for you and for your audience.

2. You have “many guru” syndrome.

When you're scrolling on Facebook, just chilling out and looking for fun things to engage with, you are very susceptible to those ads telling you if you're not doing this, you need t

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