

Heart-Centred Business Podcast with Tash Corbin
Tash Corbin - Business Mentor
Build your business the fabulous, consent-based way with Tash Corbin and the #bossposse. This podcast shares heart-centred and connected strategies for creating and growing your online business, whilst having lots of fun and addressing pesky mindset blocks along the way. Whether you're just starting out, or you've been at this for years - the episodes give practical business advice, marketing tips and strategies that will help you attract and convert more clients. Being a successful entrepreneur doesn’t mean you need to become pushy, nor does it mean you suddenly have to be a perfect human specimen - join us for real, connected, human business.
Episodes
Mentioned books

May 10, 2020 • 34min
#203: The Seven Surprising Habits That Grow My Business - Tash Corbin, Heart-Centred Business Podcast
In today's episode, I'm going to share with you the seven surprising habits that support my business growth. And I'm not going to be focusing on the "business as usual" things you would probably expect. I'm going to talk about seven things that might just surprise you. So let's peel back the curtain and jump straight into it. I want to talk about these seven habits through the lens of why they support my business growth and also encourage you to think about what habits you need to put in place to ensure you are supporting your business growth as well. 1. Eating completely gluten-free. This is something I have tried and failed to do (and been on and off the wagon about) for many, many years now. I know that gluten is not good for my body. I know it's not good for my system. I have had many a naturopath and doctor tell me I should not be eating gluten, and yet delicious gluten just kept creeping back into my eating. But I have now been completely gluten free (aside from a couple of accidents) for at least four months now, and it has made a significant difference to how I feel. A big thing for me is brain fog. But the biggest impact that gluten has on me is the physical discomfort - it really messes with my digestive system. I get really bloated, have no appetite, and I lose my sense of hunger for weeks after consuming gluten. Then I end up with no desire to eat food, and just snack on low nutrition things, which creates a huge cycle for me. But this decision is very specific to me. Going gluten-free is not what I'm talking about today. I just want you to think about: What is one thing your body needs from you? Whatever that is, it should be a consistent habit. Can you make it a priority? For me, I can directly link my consumption of gluten with dips in my income in my business, dips in my productivity, dips in my effectiveness, and dips in my energy. Some of the big gaps where I didn't release podcast episodes for extended periods of time happened because I was feeling so lethargic with so much brain fog. There were times I would turn on my recording system to record a podcast episode, and after an hour, I still hadn't formed three coherent sentences. I know this was happening because of what I was putting into my body. So I just use gluten as one sexy example. But for you it could be needing to hydrate more effectively. Maybe you're not eating enough vegetables, maybe you need a greater variety of colors of the rainbow in your diet. Maybe you need to stay away from gluten or sugar or dairy or whatever it might be for you. Whatever that thing is for you, it means that your body is not optimized in terms of its performance. For me, it's particularly what I'm putting into my mouth. My habit of eating gluten-free actually impacts my business growth. I can see direct links between how I feel and how I show up in my business with what I'm putting in my mouth. 2. Taking a slow meandering walk every morning. This is another of my surprising habits that directly impacts my business growth. I go on a morning walk with my beautiful dog Munchkin. And I'm not a power walker. I wake up so slowly. I have fresh lemon and warm water in the mornings, and then I put my shoes on and I wander out the door with Munchkin. And we go Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

May 4, 2020 • 21min
#202: How to be magnetic to leads and clients - Tash Corbin, Heart-Centred Business Podcast
In today's episode, I'm going to share with you how to be magnetic to your leads and clients. This one is super juicy! There are actions and strategies you can use to be more magnetic to the right people. In this podcast episode, I'll share five of those strategies, and I've even got myself a very dodgy but cool magnet metaphor that perfectly demonstrates how you can be more magnetic in your business. So let's jump in, shall we? In this day and age, particularly with this whole feeling of “have’s” and “have-not’s” on social media, the “cool kids” versus the "not-cool kids," it could be very easy for us to assume that magnetism - or being attractive to your ideal client - is a thing that some people have and some people don't. But speaking from experience, I can tell you that being magnetic to your ideal clients and leads doesn't come down to some random innate quality that you have. Let's look at five concrete strategies for magnetism. 1. Magnets are polarizing. So magnets have a north and south - a positive and a negative. And when it comes to you showing up in your business, you need to reconcile yourself with the fact that not everyone is going to love you. When you share your deeply resonant messaging from the heart, some people still won't like it, and some people will actively dislike it. There are people out there who hate Oprah. I don't understand it. There are also people out there who hate Adele. I don't understand that either. But there are. And the thing those two ladies have in common is they deeply connect with their true belief system and what they're willing to do and not willing to do. They go and share it unapologetically. And they aren't on Facebook looking at all the negative reviews about themselves. They aren't going, “Oh, that person didn't like that song. I'm not going to release another song again until I get it right.” That's not how you become magnetic! You become magnetic by deeply standing in your power about the message you share, your belief system, and accepting that not everyone is going to love you. Now being polarizing is sometimes used in poor ways. For example, being a jerk on purpose, or swearing a lot because you want to drive away people who don't like swearing, or doing things that are purposefully controversial when it's not even particularly important to you. I actually had a conversation with someone about this at a recent event. She said she's not really that big of a swearer, and she doesn't really care about swearing, but she swears a lot on her podcast because it drives away people who don't like swearing and she thinks that “niches” her down. And I was like, “but if it's not important to you, why are you polarizing people on it?” There are also people out there who teach this as a strategy, to purposefully choose a popular belief in your niche and then argue against it. Sometimes it's done as a click-bait thing. And I just think this is really stepping out of alignment. So when I talk about being polarizing, I'm not saying to be a jerk, or to purposefully go out there and criticize something popular just for the sake of it. Instead, be really clear on what you do believe in and stand for it. If there is sLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Apr 26, 2020 • 19min
#201: When your offer isn't selling - Tash Corbin, Heart-Centred Business Podcast
In today's episode, we’ll talk about what to do when your offer isn't selling. We’ll look at it through three different lenses, and will get quite practical. Grab a pen and paper, or listen along and bookmark this one to come back to. Let's dive on in! It can be really heartbreaking and challenging when you feel like you have something that is going to change people's lives - it's an amazing offer at a really juicy price – but you just cannot seem to convince anyone to invest in the outcome. We can be so challenged by a lack of sales. It can feel like you just hear those resounding crickets when you talk about your paid products or services. But there is no such thing as failure. There's only feedback. If your offer isn't selling, that is a form of feedback! You can use a very structured review process and look at this through three specific angles. I'm going to help you understand why your offer isn't selling and how to take action to ensure you’re selling. If you've been listening to me for more than 10 minutes, I have a “not so secret” 3-part marketing plan: Reach: How many people are you actually getting in front of? Conversion: How many of those people are becoming paying clients? Mindset: What energy are you bringing to it, including thought processes and feelings? We can look at your offer through these three lenses to see where you need to be focusing your attention, and where you may need to make changes so your offer starts to sell. Sexy, right? 1. Reach. So let's talk about reach first and foremost. The biggest piece of feedback I have for most people is this: You haven't shared your offer enough. People will come to me freaking out, saying, “I had this amazing offer. I spent the last two months putting this package together. I've worked on my messaging, I've hired a copywriter, I've created the most amazing sales page, I've got all these brilliant photos. It is so juicy. And I haven't made any sales.” And when I ask how many times they’ve shared it? The answer is…drumroll… ONCE. Listen. Even if you put it out there to a mailing list of 5000 people, you cannot guarantee that it will sell the first time that you talk about it! I've been guilty of this myself. Even recently! When we had to move the Heart-Centred Business Conference to 2021 because of Coronavirus and the pandemic, we made the decision to put the Heart-Centred Business Conference as a virtual conference on the existing dates in June. We put the sales page together and I said to everyone, “My gosh, great news. The Heart-Centred Business Conference is going online, you can buy tickets to the virtual event.” And we had a super early bird launch, and I talked about it maybe four times. Annnnnnd we sold 12 tickets. I was so disappointed in that. I wonder, how many people heard me talking during one of those four times and had an interest, but then never saw anything from me again, and completely forgot to Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Apr 19, 2020 • 35min
#200: My best business lessons from 200 podcast episodes - Tash Corbin, Heart-Centred Business Podcast
Now for this special 200th episode, I've got a juicy episode for you today. I'm going to be giving you my 10 biggest lessons from having a podcast that is now 200 episodes strong. So let's jump on in - I've got a lot of stuff to share with you today. For those of you who don't know, the Heart-Centred Business podcast actually started as a podcast called #ladyposse on the 7th of May 2016. So the podcast bit has been running for almost four years now and was started whilst I was actually living in Bali. I started the Heart-Centred Business podcast because I really loved listening to podcasts myself. And I really felt like it was a beautiful, intimate way to connect with my audience as well as provide great business advice. We use the podcasts not only for solo shows, but also to do interviews called "Spotlight Series" interviews. And you will be pleased to know we've got lots of extra juicy Spotlight Series interviews coming back onto the podcast in the coming months as well. The Heart-Centred Business podcast has been around for almost four years now. And over that time, I've learned some really big lessons about podcasting, content creation and even business growth as it relates to my podcast as well. So I've compiled my 10 biggest lessons for you and I want to share them with you today. So let's get started, shall we? Consistency. Consistency will beat “flash and crash” strategies so many times. I cannot stress enough that consistency is a critical thing when it comes to creating a podcast. I know for myself, there have been times where I have taken a break from podcasting altogether - there have been times where we've had five or six episodes all come out at once and then nothing for a few months. And they have been times when the podcast is coming out every single week, without fail, on time. And those times have probably been less often than the inconsistent times. But I know that when it comes out every week and I am consistent with it, that is when the podcast does best. Now, there are a number of different reasons for this, but the biggest reason is that if people are subscribing to this podcast, and they don't get a fresh podcast in their feed over the course of 30 days, then that podcast actually sinks down on their list, and when a new podcast episode comes out, a lot of people may have unsubscribed. I saw this in my most recent period away from podcasting, when we were overhauling everything behind the scenes in my business in May 2019. I made a conscious decision to not release any podcast episodes until we'd gotten the entire system working, my new website was up, and we knew that the podcast episodes I created would actually get released. So I ended up taking about six to seven months off from podcasting. And I think we actually ended up with nine months of no podcast episodes released, and when we came back, whereas we would normally have over 300 instant downloads of every podcast episode because of the subscribers, that dropped down to about 150. Because of this, over the last few months, I've needed to really rebuild the podcast listener audience and the subscribers. Being consistent is of course going to be a priority moving forward. Now the great news is that for you as a listener, you will be able to predictably knoLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Apr 12, 2020 • 19min
#199: 4 things to consider before you launch a membership - Tash Corbin, Heart-Centred Business Podcast
Today we're going to be talking about the four big considerations you need to think about before creating and launching a membership. So if you've been thinking about putting a membership out there, this is going to be a really juicy episode for you. What is a membership? It is where you have people in a group program and they need to make a recurring payment in order to stay in the program. For example, you might have a course where people make a payment and then they’re in the course until it's finished, and then they're done, or they’re in the course evergreen so they can stay in the course for as long as it exists. A membership requires that people pay a membership fee in order to stay inside that program. So in my business, the Heart-Centred Business Academy is a membership. It has a monthly fee people can pay by the year or pay by the month. But when they stop paying and their membership expires, they then leave that membership. Creating a membership can be a really sexy way to get into leverage and add more leverage in your business. It's a way where you can be paid on a recurring payment, and you don't have to re-market to the existing members in order for them to decide they want to stay in. Now, that isn't always 100% true, because you do want to ensure that you are encouraging people to stay in the membership as much as possible. But you don't have to go out and sell membership spots every month to be making money every month from your business, because if there's a value proposition for people to stay and keep paying membership, they will. So it can be a really juicy model, and it can sound very appealing to create and launch a membership program. But as with any business strategy and model, you know that I like you to go in with your eyes open, knowing exactly what you're getting yourself in for. I think memberships are sexy, I have one. I'm not saying don't create a membership. But I do want to give you four things to consider before you just jump straight in, so that you can keep your eyes open and know that you're making the right decision for your business, for you, and for your clients. It’s the right fit. First and foremost, make sure that it is the right business fit for you. And don't assume that because it has recurring income that it's going to fix all recurring income problems that you have in your business. It's not the only solution to good baseline income in your business. I have a number of clients who thought the only way they would be able to fix their recurring income issues and their cash flow issue issues in their business was to create a membership, when instead what we've done is put their existing course or program on evergreen and created evergreen sales funnels. For example, with the Heart-Centred Business Academy, the current rate is $196 a month. But the current price of the TakeOff program is $2,000, or thereabouts.Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Apr 5, 2020 • 13min
#198: How to make a profit quickly in business - Tash Corbin, Heart-Centred Business Podcast
In today's episode, we're going to talk about how to make a profit quickly when you are starting a business. It comes down to finding a sexy strategy that works for you. So let's jump right into it. Ultimately, every business strategy can be boiled down into three core elements: Reach a bunch of people who are potential clients. Convert the appropriate ones into paying clients. Continuously support and nurture your mindset and energetic well-being. A lot of the time our results come down to the fact that we are sabotaging ourselves. Maybe we're not doing the things that we need to do, we may be procrastinating and all of those sorts of things. I truly believe that mindset and energetic well-being need to form part of your core business strategy. If we are talking about the key strategic decisions that you need to make, about how you're going to grow your business and where your profit comes from, most people starting a business think their number one job is to get reach, to get in front of as many people as possible. The more people you get in front of, the more sales you will make, right? But that's actually not where profitability comes from, because reach is actually the biggest expense in your business. Reach is the biggest expense in your business. If you need to reach thousands and thousands of people in order to make the sales that you want to make in your business, then you're going to need to find those people, you're going to need to reach those people. And you will either need to do it through ads or organic strategies. That will either take money or time. Even if you keep doing it purely through organic strategies, you are either investing your own time, which is an opportunity cost, or you are paying for someone else's time, which is also a cost. So if you think about a business that's starting up, and you get in front of 100 people, and you get one sale from those 100 people, would it be smarter to go out and find another 100 people to make one more sale? Or would it be smarter to focus on your conversion strategies and make a sale with the people you already have access to? Now, this might sound counterintuitive, and it might sound like it goes against the grain of what a lot of other experts and marketers out there are telling you. But ultimately, the higher your conversion rate, the less people you need to reach, and therefore, the more profitable your business will be. Because you’re not needing to invest as strongly in that most expensive expense - reach. When people are working with me in startup, a lot of the time they find this really disconcerting. They're like, “No, no, no, no, no. I need to reach more people with my Facebook page. No, I need to reach more people. I need to get more people watching my blogs, I need to have more people visit my website.” Ultimately, yes, for scalable growth in your business that is something that you want, but when you're first starting out and you’re looking to get to profit quickly, you are much, much, much more likely to do so if you focus on your conversion strategies over your reach strategies. So high conversion - how do we get thisLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Mar 31, 2020 • 16min
#197: 5 signs it's time to branch out with your own business - Tash Corbin, Heart-Centred Business Podcast
In today's episode, we're going to be talking about five signs that it's time for you to branch out with your own business. Now first, I want to say before we talk about the signs that it might be time to start your own business - the motivating factor of wanting to run away from something isn't always enough. For example, a lot of people would say that if you're peeved with your job and you don't love your boss, then it's a sign that you should branch out with your own business, and I actually think that's often not enough for sustainability. Running away from something and not having something you're running towards, can be a good motivator to start you off. But it doesn't necessarily help you keep that momentum and sustain what it takes to really grow a thriving business. However, if you are peeved with your boss, you are on maternity leave, you don't want to go back to work, you've got financial issues, you don't want to be lining the pockets of someone else with your efforts… or any other reason for wanting to start your own business right now, then that's a great motivator to get you started. But we want to make sure we're also tapping into what's going to sustain you long term, so here are five signs that it might be time for you to branch out with your own business. You have an epic vision. This was definitely one of the big things for me - my epic vision. When I first started my business, it was being able to make enough money to live an amazing life of luxury, and have a giant beach house and travel a lot. And also run a not-for-profit that I had a very specific vision about at that particular point in time. My desires and goals and what my vision is has changed a little, not a lot, but it has changed a little, and that epic vision really motivated me, even when I was first starting out in my business. And it allowed me to really tap into the bigger goals of wanting to start a business. I didn't want to just start a business and make the same salary I was making in my day job, which was a very handsome six figure salary at the time. I didn't want to just replace that income. I wanted to have a million dollar business and a multi million dollar a year business from when I first started my business. Part of the reason was that big epic vision that I had. I had a vision of wanting to change lives, influence people, and really help those who wouldn't otherwise get help and support that they need. And I was sick of relying on the government to do the right thing, to be 100% honest with you. Young Tash had political aspirations, and business-starting Tash had already decided politics was not the way that I was going to enact the change that I wanted to enact. I started to see entrepreneurship as a pathway for me to create that change. And so that is what really drove me to get my business off the ground. It drove me in those times when I was feeling like, “well, maybe I could just take my foot off the accelerator and just be happy with $75,000 a year,” and then I’d remember, “no, my big vision is epic." And I want to make sure that I stay aligned with that vision. You have transferable skills and knowledge. This one is really interesting because a lot of people assume that the skills andLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Mar 30, 2020 • 20min
#196: Where to learn the BEST business strategy - Tash Corbin, Heart-Centred Business Podcast
In today's episode, we're going to talk about where to go to learn the best business strategy. And I've got some juicy options for you. So let's dive right in. When it comes to finding advice on how to grow your business and where to focus your energy first, you have so many options. Oh my goodness, if another internet marketing expert jumps into the pond, it doesn't even make a ripple. There are so many people out there who want to give you their advice. They want to teach you their special methodology. They believe they've found the juiciest secret, and you have so many options available to you. Now if you were to listen to the advice from some of these online marketers, you would be led to believe that every single person is able to be helped specifically by just one person. But that is never actually the case. What works for someone might not work for someone else. What works in one market doesn't necessarily work in another. We need different business strategies for different people. We need different business strategies for different target markets. We need different business strategies for different products, different services, different countries, different cultures. So when it comes to selecting someone to tell you what to do with your business, to help guide you to grow your business, here are a few things to look out for. 1. Check Alignment. Does their sales process, ie the way they are trying to sell to you, align with your values? Have a look from an external perspective and take a step back when you're going through this sales process. Look at the steps that they take you through. Does that feel aligned? Would you be comfortable taking people through those steps yourself? How do they make you feel when you sign up for their free training? Does it make you feel positive and excited and thinking about possibilities, or does it really make you feel panicked and worried and freaking out that you're not going to succeed without them? Chances are if they are using feelings-based and emotions-based strategies on you, when you learn business and marketing from them, they are going to tell you to do exactly the same to your potential customers. Does that feel like something you would want to be doing for other people? Is that the way that you want to show up? 2. Examine the Sales Process. Specifically, are there certain things that happen in the sales process that you would never do as part of your sales process? For example, do they tell you that it's a limited time, once-off offer? And then you see it in several other places online? Are they using misleading information in this sales process? Are you made to jump through hoops for seemingly impossible reasons? Do they force you to make early commitments when you're not really sure you're ready for it? Look at that sales process through the lens of whether you would be willing to do that to someone else. Because if you're not, then chances are when you start to work with that person, you're going to feel like it's misaligned. And you're not necessarily going to embrace all of their process in your own business and marketing techniques. A lot of these sales processes require an “all or nothing” approach. I once had a business coach say to me if I was nLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Mar 29, 2020 • 23min
#195: How to build your credibility - Tash Corbin, Heart-Centred Business Podcast
In today's episode, we're going to be talking about how to build your credibility as a business owner and entrepreneur. I understand that in times gone by, your credibility was measured by the size of the shoulder pads in your jacket, but those days are gone. I absolutely adore talking about this topic. And I'm really excited about this podcast episode as well because it allows me to be talking about something that we see online, and we "kind of" think we need to do it and we're not 100% sure. And I have some very specific advice in this space. More and more these days online, we hear about this need for credibility and creating "expert status" for yourself. We talk here about social proof and all of the things that help people to make a decision to invest with you. And people want to work with leaders. They want to work with experts. They want to work with people they trust and who are really credible. I totally understand that this can be something that we think is very important when we first start our business. But in today's episode, I want to actually talk about decreasing the need for projecting credibility and expert status and also creating a sense of expert credibility in an authentic, heart centred way. So first of all, let's talk about why we think we need to have this expert status or credibility. Why do people crave it? I find that, particularly for women in the online business world, it's because we don't want to have to sell ourselves. So we actually look to external validation in order to make us feel like we are a trusted source, we are an expert, we are valuable, we are worthy. But by trying so hard to keep seeking out all of this expert status and proof of credibility, we are often devaluing what we are actually worth. We are devaluing what we have to offer. We are saying to ourselves, the universe, and potential customers and clients: “I'm only valuable and reliable and a valid source for you because I've got this expert status, because of something that's outside of me.” You might feel that same resistance to selling yourself, you might feel that same resistance to just standing in your power, and being yourself and saying: This is who I am and this is what I have to offer you. I understand why that feels like a real safety net to have that expert status, to have that external validation, to have that credibility, and to say, I've got the certificate, or I've got this or I've got that - I totally understand. And there are better ways that you can create that credibility. But I want us to cover that off at the end of this podcast episode, once we have actually reduced the need for it, after we recognize that our desire for that expert status or credibility is just a crutch. It's a sense that because this trusted source says “I'm good,” or because all of these people give you social proof that it means "I'm good." So we're going to actually reduce the need for it first, and then we're going to build your credibility and expert status in a heart centred, very authentic, very connected way. So first of all, let's reduce the need for it. All that I've just explained to you maLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Mar 27, 2020 • 22min
#194: Lean start-up business basics - Tash Corbin, Heart-Centred Business Podcast
In this episode, I'm going to take you through lean startup business basics. Even if you already have an existing business, it's a great episode for you to check in on whether you've achieved some of the key things that prove your business is going to scale and still be profitable. And if you're just starting out, it's a really sexy, really effective business model. That means you can save time and money and also build your business with less risk. Sounds pretty juicy, right? So what exactly is lean startup? In a nutshell, lean startup is proving your business and your model before you significantly invest time and money. Lean startup, in particular, is focused on saving money. But as a model, it also saves you a lot of time in your business development journey. What we're talking about here is making sure that people are actually going to pay for the thing that you want to sell, and making sure you've got the messaging, the price point, and all of the other parts of your advertising and marketing strategy sorted before you scale to large audiences. So by doing things like small scale testing and getting proof of concept, you are able to ensure that when you do invest money to get large scale reach, for example, that you're giving yourself the best opportunity for that investment to provide a return. This is particularly sexy for online channels because these days, we have access to larger scale audiences organically without having to invest lots of money. We have access to test audiences through social media and other online platforms so we have an amazing opportunity to build lean businesses like never before. Why would you want to build your business using a Lean Startup model? 1. First of all, it is a really smart way of doing business. I actually started my business as a Lean Startup out of necessity, rather than by design. When I first started my business, and I've told this story hundreds of times, I actually quit my job. And then we went overseas for three and a half weeks, and then we came back, we'd maxed out our credit cards, I had no money to invest in my business, and I was sitting at my desk and it was like, Okay, here's day one. Now start a business. And because of that, I needed to learn how to get my products and services in front of audiences without investing significant money. I had to learn what was working really quickly and what wasn't so that I could pivot and adjust and make sure that I was getting profit - scaled profit - as quickly as possible. So I really do believe that I was blessed to have no money to start my business. I am very lucky that that was my journey. I know that if I had a spare $15,000 lying around, I would have bought a a fancy pantsy website that would have been probably quite pretty but not really say anything. And I would have done a lot of work on all of the bells and whistles in my business before I'd actually proven people were going to pay for my services. And actually, on that first day, when I sat down to start my business, I thought I was going to be a career coach for ambitious women in the corporate world. So if I hadn't started my business lean, I would have invested all of that money that I didn't have into a business that ultimately I didn't follow through on. It was after speaking to just three peopleLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff