#202: How to be magnetic to leads and clients - Tash Corbin, Heart-Centred Business Podcast

In today's episode, I'm going to share with you how to be magnetic to your leads and clients. This one is super juicy!

There are actions and strategies you can use to be more magnetic to the right people. In this podcast episode, I'll share five of those strategies, and I've even got myself a very dodgy but cool magnet metaphor that perfectly demonstrates how you can be more magnetic in your business.

So let's jump in, shall we?

In this day and age, particularly with this whole feeling of “have’s” and “have-not’s” on social media, the “cool kids” versus the "not-cool kids," it could be very easy for us to assume that magnetism - or being attractive to your ideal client - is a thing that some people have and some people don't.

But speaking from experience, I can tell you that being magnetic to your ideal clients and leads doesn't come down to some random innate quality that you have.

Let's look at five concrete strategies for magnetism.

1. Magnets are polarizing.

So magnets have a north and south - a positive and a negative. And when it comes to you showing up in your business, you need to reconcile yourself with the fact that not everyone is going to love you.

When you share your deeply resonant messaging from the heart, some people still won't like it, and some people will actively dislike it.

There are people out there who hate Oprah. I don't understand it.  There are also people out there who hate Adele. I don't understand that either. But there are.

And the thing those two ladies have in common is they deeply connect with their true belief system and what they're willing to do and not willing to do. They go and share it unapologetically. And they aren't on Facebook looking at all the negative reviews about themselves.  They aren't going, “Oh, that person didn't like that song. I'm not going to release another song again until I get it right.”

That's not how you become magnetic!

You become magnetic by deeply standing in your power about the message you share, your belief system, and accepting that not everyone is going to love you.

Now being polarizing is sometimes used in poor ways. For example, being a jerk on purpose, or swearing a lot because you want to drive away people who don't like swearing, or doing things that are purposefully controversial when it's not even particularly important to you.

I actually had a conversation with someone about this at a recent event. She said she's not really that big of a swearer, and she doesn't really care about swearing, but she swears a lot on her podcast because it drives away people who don't like swearing and she thinks that “niches” her down. And I was like, “but if it's not important to you, why are you polarizing people on it?”

There are also people out there who teach this as a strategy, to purposefully choose a popular belief in your niche and then argue against it.  Sometimes it's done as a click-bait thing. And I just think this is really stepping out of alignment.

So when I talk about being polarizing, I'm not saying to be a jerk, or to purposefully go out there and criticize something popular just for the sake of it.

Instead, be really clear on what you do believe in and stand for it.

If there is s

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