Heart-Centred Business Podcast with Tash Corbin

Show notes can be found at tashcorbin.com/223  We have another Q&A episode of the podcast today, and I've got a brilliant question from Mel about facing up to the mindset blocks and gremlins that might rear their head when you are creating and promoting a webinar. This will be strongly focused on your webinar mindset and is going to be a really helpful one. Before we jump into Mel's brilliant question today, a quick reminder that if you'd like me to answer your question on the Heart-Centred Business Podcast, and give you a lovely little shout out as well, you can submit your question HERE. Today's question comes from the amazing Mel Gorry who you can find on Instagram at @melissa.gorry. Melissa asked a great question about running a webinar, and I love this because I love Mel so much. If you don't follow her, please make sure you go and check her out. She is a business and marketing specialist who specifically works with women who have chronic conditions or other reasons why they have limited energy and therefore need to build their marketing and business strategies in a way that works with that limited energy. Mel is absolutely brilliant at what she does, and I absolutely adore her so I'm super happy to be answering her question today. Mel's question is: "When launching and releasing my first webinar, sooo many mindset gremlins reared their head. I was so unprepared and didn't know how to combat it! Why does this happen? What are the best strategies to combat and build resilience to those mindset blocks? And Tash, what came up for you in your first webinar?" Great questions and I'm really excited to talk about this one today! When it comes to creating and launching a webinar, it's such a great strategy for your business. It's a great way to get in front of a lot of people at once, to talk about your services, and to help people move from where they are to where they want to be. It also does great things for growing your list, building your audience, and creating momentum on social media. There are so many reasons to love webinars, and if you haven't watched my podcast episode previously that is about why I love webinars so much, then go check that out because I am a big webinars fan. Think about the fact that when you start a business, it is one of the most powerful personal development journeys you can go on. When you think about why it's such a strong personal development journey, it's because it brings up all your stuff. YOU are the boss now, YOU have to do the work, YOU need to be self-motivated. If there's a self-sabotage or procrastination bone in your body, you're going to find it when you start a business. You need to ask for money, you need to be seen and visible, talk yourself up, and talk about your services. Knowing that starting and growing a business is the ultimate personal development journey and brings up all that Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/222 In today's episode, I'm going to share with you my copywriting tips to increase connection and conversion. This is a really good one and I want you to listen closely because I have six EPIC tips for you, and they are all really meaty ones. First and foremost I want to say that, yes you can: Hire copywriters for your business Do courses on how to write copy more effectively for your business Outsource writing a lot of the copy in your business BUT if those copywriters are any good, they're going to have a bunch of questions for you. Those questions are going to be really difficult for you to answer if you don't at least try to learn and practise how to write your copy yourself. This is especially vital in the early stages of your business when you are still finding your voice. Doing your own copy is a really smart part of truly nailing your messaging, your value proposition and how you talk about your work, regardless of whether you can afford to pay thousands and thousands of dollars to copywriters or not. I would recommend holding off in the early stages of business and just practising and learning how to write about your business in your own words first. This is really critical, especially as your business starts to grow because you can't outsource every piece of writing that you'll ever have to do for your business. I know so many entrepreneurs who say that they're a terrible writer, that they aren't good with words and they just don't know how to talk about their work. But instead of asking yourself if you should do your copywriting or not, ask yourself: How can I become just dangerous enough with my own copywriting so that I can get those results? So that I know how to speak to my audience, and therefore I know how to hire a great copywriter? So that I know how to answer their questions, and I know how to create pieces of content and copy that I need to without always having to ask someone else to do it for me? I think that writing is a non-negotiable skill for entrepreneurs. It doesn't have to be that you write your own book yourself or you write everything yourself, but some kind of writing for your business is a non-negotiable skill. Here are my six tips on how you can improve your copywriting to increase the connection that you create with your audience and increase the extent to which it converts people into paying clients with you. This is a hyper-focused, hyper-effective copy for your business. 1. Practise Expecting yourself to write the perfect sales page the first time around is like expecting yourself to be able to do a double toe-triple axel spin on the ice when you first get in a pair of ice skates. It's not about doing it perfectly the first time around. What you want to do is write it as best you can and practise and refine as you go. The same goes for every offer that you write, every blog post, every tip that you share on social media, all of the posts where you're sharing your story, the emails that you Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/221 "For you to have the impact and income that you deserve, you need to truly look within and find out what puts you in flow, and then focus on that and solely on that and success will be yours." – Natalie Sisson This episode of the Heart-Centred Business Podcast is a Spotlight interview with the amazing Natalie Sisson. Natalie and I got down to business discussing what it really takes to have five-figure months. In the interview, Natalie shared her free quick-start guide and audio - Get Paid to Be You: 10 steps to monetise you and do the work that matters. You can access this epic freebie here: nataliesisson.com. And if you want a quick summary, I've even popped some key points below. ENJOY!!! In this episode we talk about: How to get yourself having consistent five-figure months in your business as quickly and easily as possible WHY so many entrepreneurs get stuck earning under five-figures a month The correlation between mindset, strategy and reaching your income goals The impact that the people you surround yourself with can have on you and your business The most common places where people are making mistakes and getting in their own way The benefits of narrowing down your business and knowing exactly WHERE to focus your energy and attention How you can best diversify your income streams and focus on what YOU have to offer as an individual MORE ABOUT NATALIE'S FREEBIE: It's called Get paid to be you: 10 steps to monetise yourself and do the work that matters. In this quick-start guide and workbook, Natalie covers how you can earn revenue by packaging your knowledge and skills, expertise and personality into it. Get it here: nataliesisson.com Make sure you come and share your questions, comments and light-bulb moments over in the Heart-Centred Soul-Driven Entrepreneurs community, using #podcastaha and the episode number (221). Until next time, I cannot WAIT to see you SHINE.Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/220 In today's episode, we're going to be talking about the fact that business is NOT just about having an epic strategy. We're also going to check in on your entrepreneurial mindset. Let's dive right in... You probably know that I am a big lover of an EPIC business strategy. I love talking about all the different parts of business strategy, marketing, sales, and all the different ways that we can reach new people and convert them into clients. I adore business strategy and that is why it is the core focus of my business and why I love mentoring people about their business strategy and marketing in particular. However, I also know that for a lot of people when it comes to putting a strategy in place, implementing it AND seeing the results from that strategy, the thing that often lets them down is themself. I know how powerful a great strategy can be for business growth. But I also know that when I have clients in my programs and working with me one-to-one, those who have consistent mindset support - as well as working with me on their strategy - are the ones who get the best results. That's why I wanted to talk today about your entrepreneurial mindset. I've got six tips and pieces of advice that you might be interested in exploring to see if you need to get some extra support with your mindset. I also have a really epic resource for you at the end of today's episode, so make sure you stay tuned for that. 1. Understand that having your own business is personal development Being an entrepreneur is one of the biggest personal development journeys you could ever go on. Simply by acknowledging this, we actually open ourselves up to a lot more lessons, and gain the ability to pay attention to what's going on between our ears when we are engaging in business activities and trying to grow our business. Think about it: When you start your own business, you are the person with whom the buck stops. If you set yourself a goal or a task and you don't do it, in most cases, there's no one else to blame. It is just you and your thoughts that you are left with at the end of the day. It is something that really brings up a lot for us, and we need to pay attention to that, be mindful of it and have some strategies and processes to work through it. Trust me, if you've got a gap in your personal development, if you've got some blocks around being seen, saying yes to money, asking for what you want, or any of the core activities that go hand in hand with having a business, they will show up. Just by acknowledging that starting a business and growing a business is a very big personal development journey, I think it just ticks you off on the right track. You just know that you are open to it and you're keeping an eye out for those things as they pop up. 2. Accept and acknowledge that YOU'RE the boss For most people, they go from being in a standard job to being their own boss in their business. When that happens, you instantly lose the person you normally revert to. You have no safety net of knowing that: Someone will tell you what to do Someone will be able to help Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/219 This is a very special episode of the Heart-Centred Business Podcast because this is our first episode in our twice-weekly podcast. In the second podcast of each week, we are going to be alternating between Q&A's (questions that you have submitted) and Spotlight Series episodes where we put another entrepreneur in the spotlight with a special interview. Today we have a special Q&A episode for you, with a fabulous question from Anita Bronwyn Toi. Her question is in relation to social media for introverts, so if you would like some tips on how to navigate social media - even if you are very introverted and might find it a little bit draining - then this is going to be a great episode for you. Let's jump in! Our question comes from the fabulous Anita Bronwyn Toi who you can find at anitabronwyntoi.com or @anitabronwyntoi on Instagram. Here's Anita's question: "Hi Tash, I'm an avid listener to your podcast but I don't enjoy hanging out in big groups on Facebook. I have no desire to have my own Facebook group either, yet I know both are proven ways to grow and connect with your audience. The thing is, I prefer 1:1 connections and small groups. I don't feel like its a fear of being visible. It's simply knowing that interacting in large groups, whether in person or online, drains me more than it energises. I also prefer to limit my time on social media in general, as I find I'm much happier and calmer that way. Do you have any suggestions for sensitive introverts like me who want to share their gifts and reach the right people, but in a way that feels aligned and supportive? Thank you!" To you Anita, I will say a big thank you as well, because this is a very common question that I get asked. So much so that I actually already have another podcast episode in which I specifically talk about growing a business and social media for introverts versus extroverts. It's episode number 210, so you'll be able to go along and read that previous episode of the Heart-Centred Business Podcast as well. For today's Q&A episode, I thought what I would do is give you five little things that you might be able to work with to help you decide what your best strategy is moving forward. I'll also show you how you can navigate social media, even if you don't love being in large groups or facilitating large groups. 1. Question: What part of that process actually drains you? Engaging in Facebook groups on social media has lots and lots of different components. There is the energy of being in a group for hours and hours on end each day, which of course, you're going to find quite draining if you're just sitting in that energy of a lot of people. But there are lots of different parts about being in a Facebook community. I know for myself, even facilitating the HeartLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/218 In today's episode, I'm going to be telling you to stop wasting money in your business. I'm going to help you with five ways that you're potentially wasting money right now, just so that you can be aware and make the decision of whether or not it's time for you to stop that wastage. Let's dive in... These days there are so many opportunities to buy solutions, buy courses, and invest in ways to grow your business. It becomes really difficult to tell if what we are investing in is the right decision for our business. There are so many investments that have a potential return (that may not be there) or that feel like they're a good idea but you're not sure if you should be investing your money there right now. There can be a lot of wastage in our business expenses in particular. That is why I'm here to give you five ways that you might be wasting money so that you can keep an eye out for these things. Something might jump to mind for you as you read along and you can sit down and really assess whether it is the right investment for you right now. Here are five ways in which you may be wasting your money: 1. Buying courses This is particularly prominent in self-study courses when what you actually need is a mentor or a team member to outsource to. I made this mistake several times when I was starting out. I bought a course on how to create a website when I should have just paid someone else to build me a website (which I ended up having to do anyway). Even though I knew enough about Facebook ads that I could have hired a Facebook Ads Manager and known basically what it was that they were doing and what they were talking about - but would have been able to tap into their expertise and have them managing everything - I paid for a course. I should have outsourced Facebook ads stuff way sooner, but I did TWO separate courses on it. For a lot of us, we look to courses when it's actually not a skill we need to be learning. It's usually not something that's going to be in our wheelhouse, it's something that we should be getting someone else to do in our business. Buying a self-study course when what you really need is someone to have a look at what you're already doing in your business is definitely a big one where people are wasting money in their business. I see this a lot when people are launching. They think that they need to do launching courses and all of the different bits that go into launching, such as how to: Run a challenge Do high conversion webinars Structure a launch Systemise a launch Do ads for launch Do freebies for launch They spend money on all of these self-study courses when working with a launching mentor would have been a way smarter investment of both time and money. Buying courses when you need to have a mentor or outsource it can be a really big source of wastage in businesses. 2. Investing in reach when you aren't getting great conversion I see this one with a lot of people. They'll do their first launch of a course or program, and when it doesn't particularly convert well, they blame it on the faLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/217 In today's episode, I'm going to show you how to be a go-to speaker and get more speaking opportunities. I know that more speaking gigs is on the list for many of you, so let's dive straight into this juicy episode... Before I tell you HOW to get more speaking gigs, let's look at some of the benefits: Why is it that we should want to have more speaking opportunities in our business? It's really good for your reach. Whether your speaking opportunity is: Being a guest on a summit Being on someone else's podcast At an onstage event Conference Any other kind of speaking event Those types of engagements get you really good reach. We know that more connection equals more conversion, so it doesn't just get you better reach in your business. It gets you high conversion reach. Let's say you go to 20 webinars in a year and you purchase at two of them. Compare that to going to in-person events, speaking gigs, or workshops, where that person is selling something. The odds that you are going to buy from them at the in-person event is going to be a lot higher than the online. If you are working with someone or going to someone's speaking gig online, and you actually get to see their face and hear them present, that is also way higher converting than if you were to read their free ebook or grab a checklist. We know that speaking - particularly video, as well as in-person speaking - is high conversion and is really high-quality reach that you are getting for your business, particularly if it's the right audience for your business. Other benefits include: Networking opportunities The chance to be seen as a PR Being set up as an authority in your area There are so many great benefits for your business, but if we just focus on those two core ones of having better reach and higher conversion, then it's a bit of a no brainer to look at bringing more speaking opportunities into your business. But how do you get more speaking opportunities and become that go-to speaker? 1. Practise It's really hard for someone to select you as a speaker if they've never seen you speak before. If you haven't had that practise, aren't confident, haven't presented or gone out there and got more got speaking gigs before, then you're not going to necessarily be giving off that very confident I've-totally-got-this-I'm-a-go-to-speaker vibe. You need to find ways and opportunities to get lots and lots of practise as a speaker. The beautiful thing with the online business world is that there are endless opportunities for you to practise being a speaker. There are so many ways that you can practice presenting a particular workshop, giving a signature talk, dealing with Q&A's and all of the other things that come with being a speaker in your business. If you're thinking that you just need to be picked and then you'll be a speaker, I just want you to stop and look for how you can get more practise FIRST. Practise is such a powerful way of getting more and more opportunities. It creates this amazing snowbaLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/216 In today’s episode, I’m exploring how to tell if your niche is narrow enough, and what signs and pieces of information to look out for that will help you tell whether your niche is actually narrow enough or if you need to do some refinement. Let’s dive in because this is a really practical one. First and foremost… what is your niche? Your niche is the specific group of people that you focus on when you are marketing in your business. A lot of people get very confused about niching and they mistake their niche for their modality or specialist area. But your modality and specialist area are not people so they’re not niches. A niche is the specific group of people that you’re focusing on. The other thing that I see people do is that they try and articulate their niche as all the people that could benefit from their services. I understand that we do have very broad groups of people that could benefit from our services and the transformation that we facilitate. But that doesn’t help you when it comes to getting specific in your marketing. We want to make sure that when we select a niche, we’re not just selecting who you could help, but in fact, who you are focusing on when you market your products and services. Your niche actually is the foundation of your business that informs the other critical decisions that you need to make. For example, your: Messaging Value proposition Offer – how you package up your products and services Marketing strategy Channels that you select If your niche is narrow enough, it’s much easier for you to make those decisions and answer the questions: What does your message need to convey? What should your offer be? How do you talk about the value proposition of that offer and the problem that it solves? What channels should you be focusing on when it comes to marketing your products and services? What marketing strategy is going to be most effective for those people? As you can see, by just making that one critical decision – that foundational decision of who you’re focusing on when you’re marketing – you can therefore inform all of the other really important decisions that you have to make as an entrepreneur. That actually gives you a clue on how to tell if your niche is narrow enough. I have three key areas where you’re really going to struggle if your niche isn’t narrow enough. If you’re struggling with any of these areas, my number one piece of advice is to review and nail your niche. 1. Your messaging Can you articulate your tangible and practical value proposition? When I say tangible, I mean can you talk about the transformation that you facilitate, the intangible ways that impact on me (your client) today? A great example of this is doing an energetic clearing. Whilst it might be really lovely that you are able to do an energetic clearing, and it makes me feel better, if there isn’t a very real and meLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/215 In today's episode, I'm going to share with you what I would do differently if I had to start my business over again. I've done this type of podcast episode every year since I started my business and it is so much fun to look at what I would do if I was starting a business from scratch today. Let's jump in... I absolutely love doing a fresh version of this podcast every year. The reason being that the online business world is changing rapidly. When it comes to starting a business, if I were giving you advice based on what I did when I first started my business back in 2013 without taking those changes into consideration, then I wouldn't often be giving you very good advice. A lot of the core marketing and messaging strategy has been particularly similar, and I would still give the same advice to this day when you're starting a business. But there are many things that I would do 100% differently. I want to make sure that I'm upfront with you about what I would do differently if I were to start my business all over again today... 1. Look for ongoing mentoring When I first started my business, I signed up to work one-on-one with a business coach on a VIP day. All I had was six hours. In those six hours, we did a lot of amazing theorising, and we came up with some great models and ideas. But ultimately, when I went out to implement some of the things that I had learned, a lot of them didn't work. I had no one to go to to get insight and feedback on why it hadn't worked for me and what I was supposed to do now... How do I continue to get out there and find new clients? I invested US$4000 when I first started my business in that one VIP day, and I would definitely not do that again. Instead, I would look for either a group program or an ongoing mentoring package. Then I could work with someone, go out and do homework, do some work behind the scenes, and then come back and get feedback on what I had done. I could also get redirection if something I tried didn't necessarily work. Due to the fact that I did all of my coaching and mentoring with a business mentor when I first started my business in one go, it was all based on theory. My mentor wasn't familiar with the type of people that I wanted to work with in the online business world and she didn't have a lot of experience or connections in that space. This meant that when I tried some of the strategies that she had recommended, they didn't actually work. I can see upon reflection why they didn't work. Over time, I learned what was going to work for my target market and my ideal clients, but I didn't have the benefit of having ongoing check-ins with a mentor over an extended period of time. That would have made such a difference to my first six months in business. 2. Don't DIY your website I say this every time I do this type of podcast episode, but it was such a silly idea on my part to initially DIY my website. Granted, back then we didn't have a lot of the awesome tools that we have these days. Squarespace wasn't a thing and we didn't have the tools that you could uLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Shownotes can be found at tashcorbin.com/214 In today's episode, I'm going to be sharing with you how to articulate your unique value proposition in your messaging and marketing. This is going to be really helpful for those of you who struggle to talk about what you do in a way that has your ideal clients saying "Yes, that's exactly what I need." So if that's you, jump on in and let's get started with this episode. It is such a common issue for women entrepreneurs, in particular, to struggle with how they sum themselves up, sum up their business or portray their value quickly and easily. The term 'unique value proposition' is often thrown around as one of those special secret keys to helping you get your business really thriving and getting your messaging clear. This helps people know very quickly, "Are you for me or not? Should I work with you or not? How do I work with you?" The thing is that there's not a lot of great advice out there about how you actually do that. How do you start to really articulate your unique value proposition in a way that's meaningful for your ideal clients? In a way that portrays your value quickly and easily, and helps you build messaging that you can use in your business on all of your different platforms? I've come up with six tips for you on how you can really get good at articulating that value proposition, and how you can incorporate that into your messaging and marketing. 1. Stop playing the Highlander game. If you're not familiar with the movie Highlander, what I'm saying with this is that it's very easy to think that your unique value proposition or your messaging in your business should be this one catchy phrase. That it should be this one catchy statement, tagline, or a couple of sentences that you just have to learn off by heart and if you say them over and over and over again, people will start getting it. But that's actually not really helpful. If you think about it, there are two ways you could craft that phrase. Either you craft that phrase using really common words and language that people actually understand - but then if you do, you're going to sound like every other person who works in your industry. Or you could use really unique words. Some people make up their own modalities and they make up all these words that they think have really special meaning, but that may be open to interpretation. So if you use those unique words - I call them 'sparkly words' - then often when you say that statement, the first thing people say is, "What does that mean?" or "I don't quite get it. I don't understand. Is that me?" And that is the last thing you want when people are first finding out about your business. So if you play the Highlander game and just keep looking for that one phrase to rule them all, chances are you'll either create a phrase that makes you sound like everyone else that isn't unique, or create a phrase that's unique, but no one understands. That's why we need to let go of that belief system instead. 2. See your messaging as an ecosystem. We want to see your messaging as an ecosystem. Your blog posts contribute to that messaging, tLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff