Heart-Centred Business Podcast with Tash Corbin

In this Spotlight episode of the podcast, I am interviewing the one and only Leonie Dawson. Leonie Dawson was the second Australian woman that I ever discovered as an entrepreneur when I started my business. I started following Leonie back in 2014, and it has been an epic journey ever since. In this interview, I get to peel back the curtain and ask some really juicy questions about the success of her multi-million dollar business over the years. Leonie also shares her wide range of freebies which can be found here: leoniedawson.com/free And if you want a quick summary, I’ve even popped some key points below. ENJOY!!! In this episode Leonie tells us about: Where her business originated from Where her love of courses came from and how they've impacted her business growth What triggered the closure of her wildly successful and profitable membership that had been going for nine years What she is focused on in terms of business growth, and how she makes sure that it's maintained Whether she has always taken the approach of following her gut and not creating pressure to generate leads, or whether she's gone through phases of focusing on marketing, sales, etc. Where her epic boundaries came from and how she keeps them What kind of team she has to help her If she's experienced money blocks with the amazing income she brings in What she's offering now How she deals with the meanies in the online world Leonie's freebies: Leonie has a wide range of free goodies on her website, from colouring pages to marketing workbooks and so much more. You can find it all here: leoniedawson.com/free Make sure you come and share your questions, comments and light-bulb moments over in the Heart-Centred Soul-Driven Entrepreneurs community using #podcastaha and the episode number (233). Until next time, I cannot WAIT to see you SHINE.Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/232 In today's episode of the podcast, I'm going to help you identify your target market. If you're really struggling with how to make the decision about where to niche or who your target market should be, this is going to be a great episode for you. Before we jump into how to decide on your target market, let's get really clear on what your target market actually is. Target market is another way of describing your niche. Your niche or your target market is the specific group of people you focus on when marketing your business. This is actually a big mistake that people make when they are choosing their niche or their target market. They are focusing on all of the people they could help, or the people who could really benefit from their services. They're focusing on all the people who could experience a great shift if they were able to work with them. At the end of the day, that is not a niche and it's not a target market. When we are growing our business online, we need to be very conscious and very selective about a specific group of people that we are going to focus our marketing activities towards. The reason being is that we have never had the capacity to expose our businesses to as big an audience as we do today. Due to that and the fact that we're competing with a lot of noise on the internet, we need to be able to create deeply resonant messaging and offers that have people feeling so certain that that's what they need and that they want to work with you. In order to achieve that, our messaging needs to be relevant, tangible, specific and deeply resonant. We cannot be specific and tangible if we're continuing to talk to everybody. There is a marketing phrase that says that if you try to speak to everyone, you end up speaking to nobody. That is more true today than ever before. In addition to that, if you try to speak to everybody, your messaging is very fluffy, it's usually very high level, the examples that you give could apply to anyone and therefore you are not stopping the scroll and your messaging just doesn't hit the mark for people. When it comes to growing a business online, niching is a critical foundational decision. In fact, it's one of the first foundation decisions that we need to make, especially if you're going to market online. If you are stuck in a geographic location and you're working with people who are physically located near you, then that is a niche decision that's kind of been made for you because you have a geographical location as part of your niching. If you are able to work with anyone around the world, that is when it is even more critical for you to be very specific about who your niche will be. With this episode today, I have a very special resource for you. It's my Nail Your Niche training and it is absolutely free. In that training, I walk you throuLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/231 Today's episode of the podcast is one of our Q&A episodes, and I have a brilliant question from Nicole, who's asking for help on pivoting her niche and what to do with her existing audience when she does so. If you're doing any adjustments to your niche or messaging, this is going to be a great episode for you to read or listen along to. This brilliant question comes from the fabulous Nicole Moorey, and you can find out more about Nicole at nicolemoorey.com. Nicole asks: "Hi Tash, I'm excited to be narrowing my niche to wellness entrepreneurs, etc. as per your recommendations. This new niche represents only a small portion of my existing vaguely niched email community. How do you recommend I pivot my messaging and marketing in a way that gently and kindly lets my existing community realise I'm pursuing a new direction - whilst also helping my new niche? Some of them have been loyal friends and followers for a few years, so I want to be sure to make this change in the best way possible for everyone." First and foremost, I want to say to Nicole that that is so beautiful. I think for most women entrepreneurs, our desire not to exclude anyone and our struggles with niching can sometimes come back to our feelings and experiences on the playground where we didn't get picked for something or we were excluded. We really don't want to create that feeling in someone else. I think it's such a beautiful thing that you are thinking of your audience at this time, and you're wanting to bring them along on the journey with you if it's the right fit, or let them go gently if it's not. I've got some ideas for you, Nicole, on how you can really make this transition as easy and gentle for your audience as possible, bringing along the right people and gently letting go of the people who may not be a fit anymore. Before I jump into my advice and tips, I want to quickly clarify for anyone who hasn't heard my training about niching before, your niche is the specific group of people you focus on when you are marketing your business. Your niche is not everyone you could help, your niche is everyone you want to help. Your niche is not even everyone you could market to, your niche is the specific group of people you focus on when you are marketing your products and services - when you are marketing in your business. With that in mind, I've got five tips for you, Nicole, on how you can start to refine that niche and bring your audience with you. 1. You don't need to tell people what your niche is Those niche decisions that you make are behind the scenes decisions in your business. You don't ever have to say to your audience, "I'm no longer working with everyone else, I'm only working with wellness entrepreneurs." But as your business moves forward and you express examples and share content that's specifically tailored for wellness entrepreneurs, then that's going to deeply resonate with those wellness entrepreneurs. For some people, they may realise that that doesn't resonate for them, but for others, it may still be helpful. Let's say you've gotLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/230 In today's episode, I'm going to be sharing with you feminine time management strategies that boost your productivity. Traditionally, when we think of things productivity and time management strategies, we can associate them with jamming more things in and really hustling. Getting up at 4am, getting stuff done before the kids wake up and the sun wakes up and even while the early birds are still sleeping. Do more! I even used to say when I worked in corporate, "I'll sleep when I'm dead!" Productivity was about jamming in as much as possible. It was about making sure that you extracted every possible inch out of every possible second. Time management strategies were not about how to make things easier or more effective, time management was all about how to make sure you can do 100,000 things in four minutes a day, and jamming as many of those four minute increments in as you could. What I have discovered, and something that I've had to detox myself from, is just how masculine dominated those productivity and time management strategies are, and how much they can really drain my energy and end up being really ineffective for me. Over the course of running my business, I have discovered how to really get the best results from myself. It is by embracing a more feminine energy orientation towards time management, productivity, and getting results in my business. I believe that we are a balance of masculine and feminine energy, and I 100% believe that we want to keep those things in balance. I'm not saying it's all just the feminine energy or it's all just the masculine energy, but for myself, I know that with the corporate background that I have, my experience of my education - being in high school and particularly in university - I have been really focused on those masculine dominated time management strategies. I do need to detox from some of that programming that says that the masculine orientation is the best way to do it because I know for myself that that just isn't the case. My question to you is: What if you could achieve more and have better outcomes, but do it in less time and with less work? One of the big things I want to say before I even jump into my time management strategies with you, is to just notice how you feel when I say a word like 'easy'. How much have we been told that easy equals wrong? That easy is the cheat's way? What about how you feel when I say the word 'lazy'? I am on a mission to fall in love with lazy. What about the word 'fun'? Can growing a business, being productive, getting work done and getting results be fun? They are the three words that I focus on whenever I'm going for a big goal. Easy, lazy, fun. ELF is my little acronym for it. With ELF, I'm able to pay attention to my thoughts and feelings about those words and look for ways where I'm making things hard, where I feel like I need to look like I'm really diligent, and where I'm sucking the joy out of the thing that I'm doing. I've got five tips for you on how to really embrace more feminine time manLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/229 This is a very special episode of the podcast as I'm joined by Tammy Guest in this Spotlight interview. In this interview, Tammy and I talk about the new opportunities that are arising in the online business world, particularly in the health practitioners space. Tammy also shares her free checklist How To Pivot To Online Consults Checklist. You can access this freebie at tammyguest.com/online-consults-checklist "I'm learning to fly helicopters and I really feel like there are so many lessons in things that you are most fearful about. Whether it's tech, whether it's taking that next step, pulling away from the computer or the textbooks and actually doing the webinar that you want to do, or whether it's turning a helicopter into wind and flying up really high, or turning the engine off and hoping that it'll come back on at the bottom of an emergency landing. You're not going to know until you do it. You need to feel the fear. Because it's scary as. Even just signing up for a free program or something - it's kind of scary! Do it anyway. Feel the fear. You're not going to know unless you cut the engine and see if it comes back on again. The thing that gives you the jiggles, is the thing that is pushing you right up against the edge of your comfort zone. That's why you're jiggling so much because you haven't been there. You can either contract back in and stay the same with the same old results, or you can jiggle your way through it, feel the fear do it anyway. There will be something on the other side of it, and no one can tell you what that is until you go through it." – Tammy Guest In this episode we discuss: What opportunities exist for people (especially natupreneurs) in the online space What Tammy would say to people in the health practitioner space who are resisting marketing themselves online Why  collaboration and bringing the community together is such a critical part of moving this industry forward What the most common mindset blocks that come up - particularly for practitioners - when moving into the online business world as they become the marketer and the deliverer and so much more How people can overcome the blockage of 'Who am I to step into this space when it's all been done before' Tammy's advice on how you can just get started More about Tammy's freebie: There's a massive shift in the online space for practitioners in particular. If you're a practitioner who's reading along, Tammy has a checklist that's specific for you. It will go over the essentials you need to successfully transition to online consults and virtual practice It's super easy and you can download it here: tammyguest.com/online-consults-checklist Make sure you come and share your questions, comments and light-bulb moments over in the Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/228 In today's episode, we are going to be answering the question: Where do you go to get help when you're first starting a business? And how can you launch that business really successfully? This is going to be really pertinent for those of you who are in the early stages of business, and who are really wanting to make sure you're getting to sustainability and profitability in your business quickly. When it comes to starting a business - and especially one online - there are so many options. There are different options around: Strategies you use Channels that you focus on What you call yourself Products and services that you offer The model of business that you might use The gurus and mentors that are all out there trying to tell you that they are the perfect person to help you get your business off the ground That all can lead to a lot of overwhelm. You can often get into the space of not knowing what to do because you've got too many options in front of you. Who do you turn to for help? How do you decide where you're going to get your startup advice from? Especially if you're looking to hire a mentor, work with someone, buy a course, or have someone help you with this process. How do you choose someone that you are going to invest in working with? What I wanted to do today was break it down into six pieces of the decision-making process, and why I think these are really important for startup especially. When you are launching a business, there are a lot of decisions that need to be made. Before I go through these six decision points, I also just want to start by saying that I think it's important when you're in startup to not have too many experts that you're following at once. Yes, I think you should explore when you're first starting out, to look for all the possibilities of who might really resonate with you, who's a great mentor, and who could really help you who specialises in your industry. But then I think it's important to make a decision and really focus down rather than overwhelming yourself and spreading yourself thin. I know a lot of women who followed fifteen to twenty different people in startup, and all that did was left them going round and round in circles because sometimes the advice they were getting was conflicting. Sometimes the priorities were conflicting too. All of the mentors said that you need to grow your list, but some said to do it early and some said to wait until you had your messaging clear. All of that confusion just winds up with you doing a lot of work but not making a lot of progress. So yes, explore. But I think when you're in startup, it's important to just really focus down on working with one to three mentors maximum in a range of different ways if you want to, but really keeping it quite narrow. 1. Don't pick the first person you discover I made this mistake. The first ever person that I discovered who helped people starting a business is the person I paid US$4,000 to because I didn't realise how many options there were out there. At that point in time, I was working in corporate, I wasn't really on social media that much, and I had had limited exposure Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/227  In today's episode of the Heart-Centred Business Podcast, I'm going to be answering one of your questions. I have a fabulous question from Ali, who asked how to be more consistent on social media the easy and lazy way. This question was submitted by the fabulous Ali Bengough. Ali is the face behind Ali Jayne and you can find her at facebook.com/alijaynecoach. Ali's question is: "Hi Tash! Do you have any tips on how to create a social media ecosystem the easy and lazy way, such as with batching? I find the consistency difficult to maintain, particularly when I need substantial time to retreat and recover my energy when dealing with heavily emotional client work. Thanks so much!" Thank you, Ali, for this question. It's something that I get asked quite regularly, and if you haven't already checked out my previous Q&A episode where I answer a question about social media for introverts, I think that that would be a great one to check out as well. For you Ali, I have six specific tips on how you can be more consistent on social media in a way that feels easy and lazy, and allows you to really enjoy it as well. 1. Chase your joy If you absolutely adore being in Facebook groups and engaging with people, then make that the core part of your strategy. If you love doing little snippet videos, then do that. And if you love having deep and intense one-to-one conversations with people, you can do that on social media. What we want to do is actually create a social media strategy that plays to your strengths and really lights you up so that you can be more consistent on social media. Social media is social. You need to find the social media strategy that brings you joy. Whether what you love is: Talking one-to-one Talking one-to-many Written Visual - making pretty pictures and infographics Being on video Doing audio You can totally do any of those. Find the social media strategy that brings you the most joy. Don't just come from a place of wondering how much this strategy will make your business. If you don't enjoy your social media strategy, we're going to pick up on that energy. If you're just dialling it in, thinking about how much hard work it is and that you don't want to be doing it, we're going to pick up on that in your language, in your tone and also in the energy behind your posts. Enjoy your strategy. 2. Focus on high conversion strategies High conversion strategies require you to be in front of fewer people because you don't need to reach as many in order to get the conversions that you need for business sustainability and success. A high conversion strategy would be showing up in a couple of small groups where you can step up, be a leader, and be known for your business in that particular audience and get lots of referrals from that space. That way there's a high level of people knowing, liking and trusLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/226  In today's episode, I'm going to be answering the question: Are you overcomplicating your marketing? I have a really simple startup marketing plan that will help you to grow your business really quickly. Let's dive on in. I'll be honest with you, when I ask women who are starting their business what they're doing in order to get their business growing, and growing their audiences, I feel tired just listening to all the different things that they're doing. They are: On Instagram On Facebook Using a website On Pinterest Doing SEO Going to networking events Going to conferences In structured referral networks Planning to do affiliates Running webinars Creating challenges Going to write a book They've got so many things going on in order to try and grow their business. If this is resonating with you by just reading this, I just want to let you know that it doesn't have to be that hard. Particularly when you're first starting out in business, you don't want to be spreading yourself thin amongst dozens of different strategies to market yourself. You want to be focusing on the things that work and making the things that you've decided to focus on work as effectively as possible before you add anything else to the equation. For so many people, I think the reason why we overcomplicate it is because there's so much advice out there in the online business world about what you must be doing in order to be successful online. I just saw a post in a Facebook group that I'm in, and the opening line was, "If you are not on LinkedIn every day, you are losing money". This is just the same fear-based stuff that gets women so tied up in knots about what they should and shouldn't be doing in order to grow their business, and it leaves you confused. First and foremost, people are telling you that you HAVE to do a specific strategy because they are going to sell you a course on how to do that strategy. They're going to sell you coaching on how to do that strategy. Look at it for what it is. Of course, everyone's got their opinions and their ideas about what it takes to grow a business and what the best strategy is. But at the end of the day, if they're trying to convince you that their one thing is the only way to do it, the either: a. They have a vested interest in you believing that because they're going to sell something to you. b. That's the only way that they know how to do it, so they'd prefer that you believe that that's the best way because that's the way that they specialise in. I want to share with you my simple three-part marketing plan. You can use this three-part marketing plan, regardless of whether you: Decide to focus on a different platform Are an introvert or an extrovert Want to work with people one-to-one or one-to-many Want to sell high ticket or low ticket However you want to grow your business, this simple three-part marketing plan is a really beautiful way for you to keep your marketing strategy contained. Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/225 "Faith + action = belief." – Suzy Ashworth This is a super special episode of the Heart-Centred Business Podcast because it is a Spotlight interview with the one and only Suzy Ashworth. In this interview, Suzy and I discuss mindset, messaging and growing a business. Suzy also shares her free masterclass How to Master Your Message. You can access this incredible freebie here: suzyashworth.com/masterclass In this episode we discuss: What the number one thing that gets in the way of women who want to create a successful business is What the secret to any successful entrepreneurial business is Why women find it so hard to do their messaging Suzy's top three tips for someone who feels as though they're constantly stopping themself from doing what needs to be done What Suzy's number one tactic or strategy would be for getting her business going again quickly if it was shut down today The origin story and meaning of Suzy's beautiful quote More about Suzy's freebie: If you want to uplevel your business, the first thing that you need to do is go back to your message. It doesn't matter whether you're looking to hit your first $5,000, $20,000 or $50,000 month... whenever you're wanting to uplevel, you start with your messaging. That's why Suzy has created her free masterclass How to Master Your Message. You can find it here: suzyashworth.com/masterclass Make sure you come and share your questions, comments and light-bulb moments over in the Heart-Centred Soul-Driven Entrepreneurs community using #podcastaha and the episode number (225). Until next time, I cannot WAIT to see you SHINE.Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/224 In today's episode, I'm going to be answering the question: Are webinars dead? I've got some surprising stats that will tell a different story. It's no secret that I love and adore webinars. In the last episode of the Heart-Centred Business Podcast, I answered Mel Gorry's questions about how I deal with webinar gremlins and mindset blocks, and I professed my undying love for them. I also have another podcast episode where I talk about why I love webinars so much. Before we jump into whether webinars are dead or not (they're totally not), I want to make sure that we're clear on what a webinar actually is. A webinar is a web-based seminar. I want to be 100% clear that I don't care what you call it. You might call it a masterclass, seminar, online training, workshop or a webinar - whatever you like to call it is totally up to you. The key things that make a webinar a webinar (in my opinion), are that it's free and it's live. Whether you present over slides or face-to-camera, or you do it Q&A style, I don't care. But it's live and people register beforehand with their email. In the context of talking about whether webinars are dead or not, those are the things that make a webinar a webinar. Hopefully, we're on the same page there. If you've got any questions about that, go into the Heart-Centred group, use #podcastaha, and say "Episode 224. What about this? Is that a webinar? What about if I do it this way? Is that still a webinar?" Ask me your questions and I will keep an eye out for them. Regardless of what you call them, webinars are brilliant. They have many far-reaching impacts in your business, such as: Helping you to grow your presence online and create momentum due to promoting them online Helping you grow your list because people are giving their email in order to register for the webinar It's a high connection strategy and they're very high conversion I wanted to talk through some specific statistics that helped me to realise and understand that even though there are lots of very facetious people out there saying that webinars are totally dead, webinars are NOT dead. If you buy into that belief that webinars are dead without giving them a go for your own business, then you may just be missing out on one of the most effective tools to grow your audience, your list and your income in your business. 1. Highest converting lead magnet According to the Digital Marketing Organisation, a recent survey in March 2020 found that over 73% of marketers still rate webinars as the highest converting lead magnet. They rate it as one of the most powerful lead magnets for generating sales - whether that be VIP one-to-one sales Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff