#228: Where to get help starting a business - Tash Corbin, Heart-Centred Business Podcast

Show notes can be found at tashcorbin.com/228

In today's episode, we are going to be answering the question: Where do you go to get help when you're first starting a business? And how can you launch that business really successfully?

This is going to be really pertinent for those of you who are in the early stages of business, and who are really wanting to make sure you're getting to sustainability and profitability in your business quickly.

When it comes to starting a business - and especially one online - there are so many options. There are different options around:

• Strategies you use
• Channels that you focus on
• What you call yourself
• Products and services that you offer
• The model of business that you might use
• The gurus and mentors that are all out there trying to tell you that they are the perfect person to help you get your business off the ground

That all can lead to a lot of overwhelm.

You can often get into the space of not knowing what to do because you've got too many options in front of you.

Who do you turn to for help? How do you decide where you're going to get your startup advice from?

Especially if you're looking to hire a mentor, work with someone, buy a course, or have someone help you with this process. How do you choose someone that you are going to invest in working with?

What I wanted to do today was break it down into six pieces of the decision-making process, and why I think these are really important for startup especially.

When you are launching a business, there are a lot of decisions that need to be made.

Before I go through these six decision points, I also just want to start by saying that I think it's important when you're in startup to not have too many experts that you're following at once.

Yes, I think you should explore when you're first starting out, to look for all the possibilities of who might really resonate with you, who's a great mentor, and who could really help you who specialises in your industry. But then I think it's important to make a decision and really focus down rather than overwhelming yourself and spreading yourself thin.

I know a lot of women who followed fifteen to twenty different people in startup, and all that did was left them going round and round in circles because sometimes the advice they were getting was conflicting. Sometimes the priorities were conflicting too. All of the mentors said that you need to grow your list, but some said to do it early and some said to wait until you had your messaging clear. All of that confusion just winds up with you doing a lot of work but not making a lot of progress.

So yes, explore. But I think when you're in startup, it's important to just really focus down on working with one to three mentors maximum in a range of different ways if you want to, but really keeping it quite narrow.

1. Don't pick the first person you discover

I made this mistake. The first ever person that I discovered who helped people starting a business is the person I paid US$4,000 to because I didn't realise how many options there were out there.

At that point in time, I was working in corporate, I wasn't really on social media that much, and I had had limited exposure

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