Heart-Centred Business Podcast with Tash Corbin

Show notes can be found at tashcorbin.com/243 In this Q&A episode, I'm answering Jodie's question about how often I set myself a fast money target. I also have a bit of an out of the box freebie for you today as well so make sure you go and check this one out. Let's dive on in! Today's question comes from the fabulous Jodie Thornton. You can find out more about Jodie at jodiethornton.com. She is a parent coach so make sure you go and check her out. Jodie asks a brilliant question, which is: "Hi Tash! How often do you set a fast money target?" This is a really great question. Even though it's going be a pretty quick episode, there are some great little lessons in this one. First and foremost: What is a fast money target? For those of you who are in my audience and have been around for a little while, you probably are familiar with this. I do have a Fast Money training, and I also have a Fast Money Challenge that I run from time to time that's focused on setting and achieving a stretch income goal in a really short period of time. I call it Fast Money (it's named after the fast money round on Sale of the Century). Fast money is for when you want to set a big income goal for a short period of time, and you want to bring in that fast money. My fast money goals are usually a seven to a ten-day goal. I don't always have a fast money target going at all times at this stage in my business, however, I always have a quarterly income goal, or sometimes I'll set it for a little bit longer (maybe it's a 100-day income goal). I love setting a goal for the first 100 days of the year, so I'll have a 100-day income goal usually at the start of most years. That's not necessarily a fast money goal, it's more of an extended period of time. I would define a fast money goal as something where I'm going for a stretch income goal - maybe it's seven, ten or even fourteen days. Due to fast money being a short term goal, I only ever really set a fast money goal these days when I'm doing a launch. Maybe I have a launch and in the six days of the cart being open, I set myself a big stretch income goal for what I'm going to bring in at that point in time. I recently needed to purchase some things - a new phone, Apple Watch and a few other tech tools and toys - so I decided that I was going to go and manifest the money for those in three days. That was a really fun little challenge that I set for myself and another example of when I would set myself a fast money goal. The other thing that I use fast money goals for these days is when I see in my cash flow projections that cash flow might be a little bit tight in the coming months, so I do a fast money goal in a short period of time to manifest that income to get me through that poor cash flow period. That definitely has been something that I've only brought into my business recently. I never used to do cash flow projections, but now that I do those more consistently andLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/242 In today's episode, I'm going to share with you sales conversations that do NOT feel gross. I know for a lot of people, they either try to avoid sales conversations or they do sales conversations but they absolutely hate it. If that is you, I want you to pay attention to this episode. If you LOVE sales conversations, I still want you to read along because I'm going to help you make them even more effective and successful for you. The number one thing we need to get clear before I jump into improving your sales conversations, is the agreement that sales conversations are absolutely amazing. They are awesome for you, they are awesome for your ideal clients, and they are awesome for your business. Sales conversations are brilliant. Why is it that we avoid sales conversations or don't like them? In most cases, it's because we don't know how to do sales conversations effectively, or the way that we are doing sales conversations just feels yucky and so therefore we try to avoid them. Why do I believe sales conversations are amazing? They create so much connection. You're having a one to one conversation with someone about what they want, what they need, what's getting in their way, and how YOU might be able to help them achieve their goals. That is a brilliant opportunity for connection. Therefore it's one of the most high conversion activities you can do in your business, and it gives you really deep insight into what your audience is thinking, feeling and wanting in your area of expertise. This is such an amazing insight to assist you in getting your messaging clear, in making sure that you are speaking to the right outcomes with your value proposition, in refining and changing up your packages, and looking at your pricing structure - there are so many benefits to doing consistent and regular sales conversations. Not only that, you get a chance to practise speaking about your work to new and different people, and you get an opportunity to refine your messaging in your broadcast marketing activities because you're keeping up to date with what your audience is wanting and looking for from you. We resist those marketing and sales conversations because we don't have a way of doing sales conversations that feels great, or we've got some mindset blocks about being salesy, upsetting someone or being pushy or aggressive with them. That is why I see so many women trying to avoid sales conversations, and instead making sales only via broadcast methods such as sending emails, sending someone to a sales page, jumping straight into doing group programs instead of selling one to one packages, selling via their social media and making offers into Facebook groups. But they never actually have great quality sales conversations with potential leads. That means that you are missing out on so much juicy insight for your business as well as conversion and growth. I learned sales conversations the wrong way. When I first started my business, I had two coaches that I hadLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/241 "It doesn't have to be this hard. Choose the easy way."  – Claire Riley This episode of the Heart-Centred Business Podcast is a special Spotlight series interview with the one and only Claire Riley. In this episode, Claire and I get down to business talking about the joy of consistent and strategic content in your business. Claire also shares her AMAZING freebie, Batchie Content Planner. You can download this epic planner here: bit.ly/BatchieContentPlanner. In this episode, Claire and I discuss: What her business is and how she helps female entrepreneurs What people's biggest resistance is when it comes to creating awesome and consistent content The costs of not getting on top of having consistent content How inconsistencies in your content impact your audience's trust in you The key reason why people resist having the structure around their content that would allow them to have that consistency How structure in your content gives you the freedom to be more creative and interactive Claire's advice when it comes to batching content Why outsourcing content distribution in your business can be so valuable How to get the content to do its job (ie. reach, warming your audience up, getting them onto your mailing list, presenting your off, etc.) The first few steps that YOU need to take to get on top of releasing consistent and strategic content More about Claire's freebie: It's called Batchie Content Planner. This 90-day blog and social media content planner will help you to plan content that engages, helps and converts. You can download this FREE quarterly content planner at bit.ly/BatchieContentPlanner. Make sure you come and share your questions, comments and light-bulb moments over in the Heart-Centred Soul-Driven Entrepreneurs community using #podcastaha and the episode number (241). Until next time, I cannot WAIT to see you SHINE.Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes in full at tashcorbin.com/240 In today's episode, I'm going to talk about why marketing tactics are NOT your biggest challenge in your business, and how to stop playing at the surface. If you know me, you'll know that I love me some good questions. I love asking questions on social media, in conversations with people and also on my calls in my group program. I love asking questions because I love understanding how people are identifying what they need to focus on in their business, what their big challenges are and what they want help with, because that helps me to make sure that my content is really relevant and I'm able to support people with the things that they want help with. When I ask questions about people's biggest challenge with: Growing their business Making sales Social media Scaling In probably 9/10 responses, people are identifying their marketing tactics as their biggest challenge. They'll ask me questions about why they aren't able to fill their webinar, whether they should be running a 5-day challenge or a webinar instead, why they're struggling with sales calls and having people saying they can't afford to work with them, not knowing how to price their online call or how to write an offer copy or sales page. People are saying that their biggest challenge with growing their business is actually part of their marketing tactics. I would say it is around 9/10 people that I speak to who would identify a marketing tactic as their biggest challenge. But with all of my experience in the people that I've helped in this online business space, I can tell you hand on heart for most people, that is not actually their biggest challenge. They are misdiagnosing their challenge as being something to do with their marketing strategy or their marketing tactics, when in actual fact, they've got a foundations issue in their business. The foundations that I am referring to are your niche, value proposition and messaging, and your offer. Those things need to be solid before any marketing strategy or tactic is actually going to work. What do I mean by these foundations? 1. Your niche Having a very specific, very tangible niche allows you to: Get hyper-specific with your value proposition and messaging Be really clear on those marketing decisions that you're going to need to make when you do decide on marketing to this particular audience Accelerate your growth in your business faster than any other decision Remember: If you try to speak to everyone, you end up speaking to no one. The riches are in the niches. All of these sayings are common and consistent because they're so true. The broader your messaging needs to be to accommodate for a broad niche, the less likely it is to deeply resonate with your audience. The broader your niche is, the less specific yLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/239 Today we have a fantastic listener question in relation to growing and converting your podcast audience. If you've been thinking about having a podcast or you already have one, this is going to be a great episode for you. Today's listener question comes in from Lilach Saperstein from All About Audiology. You can find out more about her business at allaboutaudiology.com or on Instagram at @allaboutaudiologypodcast. Lilach'a question is: "Hi Tash! My podcast has several different listener segments (parents of children with hearing loss, audiologists and related professionals, and students). Episodes include and address different topics, I bring on varied guests, and provide value to all these different kinds of listeners. Do you have any advice on growing the listenership further, and converting listeners to clients? It has been a steady growth and a wonderful journey of connecting with people around the world, primarily on Instagram. For some context, I have 45 episodes with nearly 20,000 total downloads and over 1000 followers on Instagram. Thanks!" First and foremost, I want to say an epic congratulations for your consistency as well as growing your listenership already with your podcast. For so many people, their podcast has the first 12 episodes and then it just disappears, so being able to maintain your listenership as well as your consistency with getting your podcast out there is absolutely amazing. This question really comes down to a matter of two particular issues: 1. Reach - How do you grow the reach of your existing podcast? 2. Conversion - How do you improve the conversion from a listener into a paying client? I'm going to cover those two issues separately in this Q&A episode. First, let's talk about reach. I want to answer this question not just about your specific situation, but also for anyone who has a podcast. 1. Consistency Being consistent and predictable, and having episodes come out on the same day every single week is a really big driver of listenership of a podcast. If people can't accurately predict when that podcast episode is going to come out, it can really impact on your listenership. When you have over 30 days without a new podcast episode, that can mean that some people who have been subscribed will automatically either be unsubscribed or asked if they still want to commit to that subscription. You might then find that your automatic downloads, whenever you release a new podcast to your subscribers, will significantly drop because you've had too much of a gap in those podcast episodes coming out. I've been through this and I've done it several times in my journey as a podcaster, where I've struggled with that consistency and ended up having to rebuild my listenership which is a really big struggle. Keep that consistency up if you want to make sure that you're consistently scaling the reach of your podcast. 2. Ensure that as many episodes as possible are relevant to your listeners Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/238 This is not really a marketing topic per se, but running a group of 33,000 women online, I see some things, and this is a conversation that I'd love for us to continue over in the Heart-Centred Soul Driven Entrepreneurs group. It is a pattern and trend that I see happening in lots of different ways and I wanted us to open up this conversation. The conversation is about dripping with disdain. A big shout out to Vampire Weekend and their song Oxford Comma for that gorgeous description - dripping with disdain. It's such a powerful and emotive phrase, and I just love it. It's three words put together so perfectly. Dripping with disdain can be about your industry or your audience, and I thought that this particular podcast episode could be about how by shining a light on some of that disdain that we might have for our industry or our audience, we can start to detox ourselves from the judgement that we might feel towards others. Let's jump into this episode, it's going to be a bit of a meandering conversation, but I've got eight really powerful examples for you where it might be so helpful to shine a light on where this behaviour - even if it's not outwardly facing, it's just inward thoughts - can show up and how it is actually stopping you from growth in your business. As you might have picked up from my introduction to this episode, it's not necessarily about fixing something so that your business will grow, or doing a certain thing so that you can get more clients. I do think it's really important for us to pay attention to our thoughts and feelings, especially as they relate to our industry, our audience and potential clients. For me, that's where the biggest personal development and growth journeys have happened. I know for myself, there are still areas where I can have some pop-up thoughts that aren't necessarily helpful, but I don't ignore them, I pay attention to them. They show me where I need to be changing my behaviour, showing up more authentically, or sometimes it's highlighting something in my industry or something for my audience that I need to step up, talk about and change. By ignoring those things, I end up keeping myself small, or just judging quietly and not necessarily having the conversation. Whereas if I bring those things to the fore, I can address them. I'm going to start with my points about industry, and then I'm going to talk about audience. Here are some examples of places, and conversations that I've heard, where people have disdain for their industry. 1. "This entire online business world is a giant pyramid scheme" Have you: Heard it? Thought it? Said it out loud? Talked about that as a worry with your coach or mentor? I know that this conversation pops up again and again in the Heart-Centred community and in the Take Off program, and I totally understand where it's coming from, and thLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/237 Today I'm answering one of your listener questions, and this question comes from the fabulous Justine. We're going to be talking about what to do when people say they cannot afford to work with you, and addressing the value proposition of your work. Super juicy topic, amazing quality question. Let's dive on in. Today's listener question comes from the fabulous Justine Dean. You can find out more about her at justinedean.com or on Instagram at @justinedeanofficial. Justine writes in and says: "Tash, what do I do when people say they love what I'm writing and they need what I do, but they cannot afford it? I'm guessing my value proposition isn't clear?" This is such a great conversation for us to have, and thank you so much for writing in with your question. Quick note: If you also have a question you'd like me to answer here on the podcast (and I'll give you a shout out as well), then just go to tashcorbin.com/question, pop your question in there and all of your details, and I'll answer your question on a future episode. For Justine's question, there are two elements that we need to address here: 1. What to do when people say they cannot afford to work with you 2. Looking at your value proposition I've got three areas that I want us to explore in answering this question. 1. Effectively qualifying and confirming through your sales process the need your potential clients have If you are having a conversation with someone, and they love what you're writing about and your work, but then you start talking about how you can work together and they say that it sounds great but they can't afford it, first of all, always respect that 'no' when you get it, but also make sure that you don't pitch until you know it is a good fit and you have clarified the value proposition. This is where qualifying and confirmation come into play. In the sales call process, I'm not starting the process by straight-up saying how much it is to work with me. I am starting the conversation by clarifying and qualifying: Is this what the person actually wants? In the qualifying process, I ask lots of questions about: What the person is looking for What it would mean to them to be able to work through this If they've tried anything in the past What it was Why it didn't work Then before I go into any pitching, I use a confirmation statement. I will say something like 'It sounds to me that if we could do ..., then that would address ...', or 'What I'm hearing you say is if we could do ..., then you would feel .... Have I got that right?' For you Justine (Justine is a relationship specialist), you might say 'It sounds to me like if we could address all of the baggage and the stuff that you feel like you're carrying, then you would feel more confident to step back into the dating circlesLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/236 In today's episode, I'm going to share my 5-minute post-call habit, and how this habit grows my business. It's a really simple thing you can do that escalates and elevates your business results quickly. We know as entrepreneurs that content is really powerful in: Attracting our ideal clients Helping them to understand our value Nurturing them Helping them to understand how we can support them further Helping them to move forward in their journey Converting them into paying clients Content is such a powerful part of our business model. We also know that messaging is one of the critical foundations that allows us to be deeply resonant in our posting and our presence online, helps us to connect to our ideal client and helps them understand our value proposition. Messaging is such a big part of business because it covers so many different elements of what goes into our business model. Our messaging shows up in our posts on social media, in our deeper content, on our sales pages and websites, and in our conversations that we have with our audiences. Knowing that content is powerful and messaging is so critical to business growth and success, every group call that I facilitate and every VIP client call that I have is a goldmine. Every single time I run a group call, every single time I run a VIP one-to-one call with anyone in my business, I take 5-minutes after that call. In that 5-minute post-call habit, I take that 5-minutes to note down three key things. 1. What were the challenges that were brought to me on that call? Whether the call was a large group coaching call for the Take Off program, or a very intimate one-to-one coaching client call, I take note of what challenges were brought to me on that call. With the bigger group calls in the Take Off program, I'd probably note down three or four major challenges that were brought to me. In a VIP call, I'd note down one or two of the major challenges that were brought forward to me that someone wanted me to fix for them. For your business, with your clients, your messaging, and your content, if you are working with a perfect ideal client and they come to a session with you and present you with the problem that they need you to fix, imagine how powerful that content is to then go out and find more people just like that one. But how many of us jump from client session to client session, from call to call, and don't ever stop and take note of the exact thing that our ideal clients are asking us for when they have the opportunity to speak with us? The first thing that I write down in that 5-minute post-call habit is what challenges were brought to me. 2. What are the keywords and phrases that my client used? How did they describe: The problem? What they thought the answer was? The solution they were looking for?Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found tashcorbin.com/235 This is a listener Q&A episode of the podcast, and the question comes from the amazing Claire, who wants to know how to scale her membership program to over 100 members. If you've been thinking of starting a membership program, or you've got one that you'd love to scale to larger audiences, this is going to be a really helpful episode for you. This listener question comes from Claire Riley. You can find out more about Claire on her website claireriley.co. Claire asks: "How do I scale my membership program?" Claire has been running her membership program Batch It Crazy (yes, that sounds like something else but that's not what it is), for three years. She's got 35 active members as of when she submitted the question, and she's had over 70 members go through this membership in the time that she's been running it. She said that the members are engaged, they love the program, she loves the content and the delivery, and she also said the launches work both with time-sensitive launches AND evergreen funnels. Claire wants to know how she can scale this to bring in more members and perhaps even have some more self-study content. This is a really awesome question. Before I get to the specifics of Claire's question, I want to start by saying that I think memberships are absolutely brilliant. I especially love Claire's membership which I've been a part of before., Memberships are great because:  You get access to recurring revenue You get to create an ongoing, longer-term relationship with your clients They do work really well with evergreen sales and funnels - especially when they're set up really well to bring in new members and induct them into the membership Whenever it comes to getting more people into a program - whether it be a course, membership or a mastermind - my core marketing strategy comes down to the three core things: reach, conversion and mindset. The really interesting thing about Claire's question is that she said when she launches it and when she sets up evergreen funnels, they both work. The real question that I have for you darling Claire, is why aren't you scaling it? It clearly looks to me like your membership is doing well, it has a great conversion rate when you put it in front of your audience, and people buy it - so why haven't you actually taken the action to scale your membership program? If you know that you want to get to 100+ members, you know both launches and evergreen funnels work, to me it's a simple proposition of more reach at the top of your funnel equals more conversion into clients at the bottom of the funnel. What I want you to do specifically darling Claire, is to get clear on what the negative consequences of having 100 members in this program are. There may be a clue in the last part of your question, which was about creating some more pre-recorded self-study content. That gives me a clue that potentially you're worried that if you have mLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/234 In this episode, I'm going to hit you with a bit of a truth bomb, and that is that your ducks will never be in a row... so why wait to start your business? If you are still waiting to launch your business or waiting to get something sorted before you're allowed to get started, then this is the episode for you. When I talk to women in particular who want to start a business, I can get really frustrated because there are so many things that I hear these women say that they're waiting for. Some of those things are valid, but most of them aren't. What I wanted to do in this episode of the Heart-Centred Business Podcast, is break down some of those beliefs about what you need in order to be ready or allowed to start a business, and what else you could do instead. Let's jump in and look at all of the things that people say they need before they're allowed to start a business. 1. Branding This is the biggest one that I see. People don't want to start their business yet because they haven't: Decided what their business is going to be called (just call it your name) Decided what colours they're going to be using Had the right photoshoot yet Got a logo Got a brand Whilst branding is important to business growth, it should not stop you from getting started. When I first started my business, I just picked a colour and I got started. I had some photos taken by a friend of mine who was a photographer, but to be honest with you, they were totally off-brand with what I was actually going for in the end because my business model and my branding developed over time. It wasn't until I was several years into my business that I really felt like I found the right branding. In the meantime, I'd made hundreds of thousands of dollars. Instead of waiting to find the perfect branding and then starting your business, what if you first started your business and got a deeper understanding of your niche and what you want your brand to stand for. Then go and create that branding with a great provider that you can pay for with the profits from your business, and who can give you great advice on how to really connect with your audience. 2. Perfect message I have so many people that have already started their business, yet they're still not out there talking about their services. They're still not actually taking action and moving forward because they feel like their messaging is off, they need to find the perfect message first and THEN they'll be able to grow their business. They feel that they need to find those perfect words, that perfect catchphrase, have that perfect sales page or elevator pitch, and once they figure that out, then they're allowed to have a business. Speaking purely from my own experience, I didn't know what my messaging was going to be when I first started my business. In fact, I had a very different niche and very different ideas about what I needed to say in order for people to understand my work and what would be of value to them. No great messaging is built on theory. The best way to make your Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff