Heart-Centred Business Podcast with Tash Corbin #235: Q&A: How do I scale my membership program to over 100 members? - Tash Corbin, Heart-Centred Business Podcast
Show notes can be found tashcorbin.com/235
This is a listener Q&A episode of the podcast, and the question comes from the amazing Claire, who wants to know how to scale her membership program to over 100 members.
If you've been thinking of starting a membership program, or you've got one that you'd love to scale to larger audiences, this is going to be a really helpful episode for you.
This listener question comes from Claire Riley. You can find out more about Claire on her website claireriley.co.
Claire asks:
"How do I scale my membership program?"
Claire has been running her membership program Batch It Crazy (yes, that sounds like something else but that's not what it is), for three years. She's got 35 active members as of when she submitted the question, and she's had over 70 members go through this membership in the time that she's been running it.
She said that the members are engaged, they love the program, she loves the content and the delivery, and she also said the launches work both with time-sensitive launches AND evergreen funnels.
Claire wants to know how she can scale this to bring in more members and perhaps even have some more self-study content.
This is a really awesome question.
Before I get to the specifics of Claire's question, I want to start by saying that I think memberships are absolutely brilliant. I especially love Claire's membership which I've been a part of before.,
Memberships are great because:
- You get access to recurring revenue
- You get to create an ongoing, longer-term relationship with your clients
- They do work really well with evergreen sales and funnels - especially when they're set up really well to bring in new members and induct them into the membership
Whenever it comes to getting more people into a program - whether it be a course, membership or a mastermind - my core marketing strategy comes down to the three core things: reach, conversion and mindset.
The really interesting thing about Claire's question is that she said when she launches it and when she sets up evergreen funnels, they both work.
The real question that I have for you darling Claire, is why aren't you scaling it?
It clearly looks to me like your membership is doing well, it has a great conversion rate when you put it in front of your audience, and people buy it - so why haven't you actually taken the action to scale your membership program?
If you know that you want to get to 100+ members, you know both launches and evergreen funnels work, to me it's a simple proposition of more reach at the top of your funnel equals more conversion into clients at the bottom of the funnel.
What I want you to do specifically darling Claire, is to get clear on what the negative consequences of having 100 members in this program are.
There may be a clue in the last part of your question, which was about creating some more pre-recorded self-study content.
That gives me a clue that potentially you're worried that if you have m
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