Heart-Centred Business Podcast with Tash Corbin

In today's episode, I'm going to help you map your unique client attraction process and also see where it may be imbalanced and where it may be letting you down. If you want to make attracting and converting your ideal clients simpler and easier, this is going to be a super juicy episode just for you. I don't want to scare you off by using the word 'process' or 'system', but that is exactly what we are going to be working on in today's episode of the podcast. We can get very overwhelmed by the words 'process' or 'system', but in essence, all this is, is the step by step process through which you bring in and convert your ideal clients into paying customers. It's a very sexy process for us to be focused on, and hopefully the fact that it's going to help you grow your business is enough for you to overcome any resistance that you might have to implementing systems or processes. Big newsflash for you here: Regardless of whether you do it as a system or process, you already have a client attraction process. Regardless of whether you call it that, regardless of what you decide goes into it or where you're focusing your energy and attention, if you are online trying to get clients and you're doing things to achieve that, then you already have a client attraction process. The problem is that if you don't analyse it and look at it strategically, you could potentially be missing elements or focusing your energy and attention on parts of that process that are not the most important priority for you right now. What we're going to do today is actually break down what a detailed client attraction process might look like. I want to invite you to get out a pen and paper and take some notes on what activities you do at each stage of this process. Show notes in full are at: https://tashcorbin.com/253 Follow Tash on Facebook: https://facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: https://facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

In today's episode, we're going to be talking about being totally OVER Facebook groups. If you're over Facebook groups - if you're done with it and you just can't get it working for you - you are going to find this episode super helpful. If you've been in Facebook groups quite consistently - you've tried to promote your business, grow an audience, connect with people and get some sales - but you're feeling so frustrated with it - you feel it's too hard, it's too much work and it's not going to happen - I want you to know that you are not alone. I think every entrepreneur who ever discovers Facebook groups as a potential platform for making sales goes through the process of being really excited, and then maybe finding that it's either too much work or there just aren't enough results in order to justify the work that goes into being known in Facebook groups. The most common issues that are raised with me about why someone might be totally over Facebook groups are: They feel as though there are the same people in all the groups and they're not making sales because of it. It feels like there's this huge pressure to be in all the groups every single day, and that's just too much time investment for them. They're in the groups but they don't really know what to say each day - how do you find something new to say to a different group every single day? Being able to create content or find things to post each day just feels as though they are scraping the bottom of the barrel. For some general reason, they just don't feel like being in Facebook groups is working for them as a business strategy. Here's the thing (and it might be a tough thing for you to hear): Generally, if you are having trouble getting a platform to be effective for you to make sales for your business, the problem is not the platform. Show notes in full are at: https://tashcorbin.com/252 Follow Tash on Facebook: https://facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: https://facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

In today's Q&A episode of the podcast, I'm answering a question from the fabulous Michelle about what the daily, weekly and monthly actions are that you need to tick off when you are starting a business. This is a great conversation for us to have. Today's question comes from the amazing Michelle Reid from Michelle Reid Feng Shui. You can find her on Facebook at Michelle Reid Feng Shui. Michelle asked: "Hey Tash, I understand there are actions that we need to take each day to work and grow our business. When you first start in business and don't have any experience, what are the key actions to do daily, weekly and monthly?" What a great question, Michelle. My answer isn't going to be particularly great in the first instance, because it totally depends. If you're first starting out in business and you're not particularly experienced or confident in your ability to deliver for your clients, then I would say you need to develop your skillset and experience first. It might be that your focus when you're first starting out is getting lots and lots of experience working with clients - whether that be paying clients or non-paying clients. If you're really confident in your ability to deliver but you don't know how to market, then you're probably going to need to learn some of those marketing activities - you're going to need to practise. If you want to have video as a core part of your marketing strategy but you don't love doing video and you're not very good at it, then you want to practise that more often, because it's going to be part of your ongoing strategy. It really does depend. However, I do like to have a consistent and balanced approach to both mindset and strategy during the week. What I'm going to do is give you my example of how to have a good balance between mindset and strategy on a daily, weekly and monthly basis. I'll also share with you how to tailor your daily, weekly and monthly actions to what is important and a priority for your business. Show notes in full are at: tashcorbin.com/251 Follow Tash on Facebook: facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: tashcorbin.com/groupLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/250 In today's episode, I'm going to help you to structure your content so that it does its job properly. We know that creating content can be a really great way to grow, nurture and convert your audience into paying clients. But if your content is NOT doing its job, then you're just wasting your time. Let's dive into this episode and get your content doing its job properly! I've made no secret of my love of the content marketing style of business. I love creating podcasts and being on social media. Content marketing is such a great way to create connection, grow your audience, nurture them and convert them into paying clients. It's a great way of delivering value and information, and helping people. It feels like a really invitation-based model of business as well, because you can lean in with great content, but let your audience come the rest of the way, and be magnetic and attract them into your business. So how do you structure that content so that it does its job?Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/249 Today I have a very practical podcast episode for you in which I'm going to tell you how to structure a webinar for great conversion. There's no ONE size fits all, ONE way to do it, ONE specific structure that works for everyone. However, I'm going to give you some really great starting points so that you can ensure your webinar does all its jobs to maximise conversion. If you've been following me for more than 15 minutes, you probably already know that I absolutely love and adore webinars. I think they are a brilliant lead magnet, and an amazing opportunity to create a connection with your audience, maximise conversion, really work on your list growth, and get feedback on your offers, your messaging, what people's resistance points are, and more. I also love webinars because they're so low cost and it's really easy to do in startup. You don't need a website, you don't need a really fancy mailing list platform, and you can use low cost or free tools. When it comes to hosting a webinar, you can use the Zoom Meetings option, which in most cases is under around $20 per month. Running a webinar is low cost and simple to do, and you don't have to get everything sorted, pre-recorded and edited up in the background beforehand. It allows for great connection and therefore great conversion. These days, when I'm launching my programs and promoting my offers, a webinar still converts way better than any of my other lead magnets. Generally, my webinars convert anywhere between 4% and 8% of the people who sign up into paying clients of what I'm offering If the 94% of people who don't convert on the webinar join my mailing list, chances are, they're going to convert on the NEXT webinar or the NEXT launch. It's a great way for me to grow, nurture and convert my audience all in one. Webinars are sexy and I love them so much. When it comes to structuring a webinar, we want to ensure that it's doing all of its jobs. Webinars have multiple jobs in your business and in your content strategy. We want to make sure that we do all of those. The first job is maximising reach. In order for a webinar to maximise reach, it needs to be a topic that is juicy, tangible and practical for your audience. In most cases, the topic of the webinar speaks to the symptom - what your audience thinks the problem is or thinks the solution is. For example, if your audience thinks that what they need is more followers on Facebook, and you know that they do need more followers on Facebook but they also need to convert and make sure that they're niched so that they can attract in their ideal audience, you might do a webinar on how to grow your Facebook audience. In the webinar, you're not just delivering how to grow your Facebook audience, you're also delivering on making sure that it converts AND that the growth is the right type of person. When it comes to structuring your webinar, we need to bridge a gap betwLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/248 In today's episode, I'm going to help you address the big, horrible issue of what to do when everything just feels too hard and business is overwhelming. When business is overwhelming, how do you address it? This is a really helpful episode for preventative means as well as addressing it after it's come up. Regardless of whether you're in 'its too hard' mode right now, or whether you want to prevent it from coming up in the future, this is going to be a very helpful episode for you. I don't know if I've ever met an entrepreneur who hasn't experienced burnout, patterns of overworking or a feeling of business being overwhelming. It can be very easy to decide that having a business is: Too hard Not worth it Taking up too much time Not your hearts work to be doing marketing and all the bits and pieces that come with having a business Harder than just going back and getting a job At the end of the day, you decided that you wanted to start a business for a reason. Even though it can sometimes feel like business is overwhelming and hard, it doesn't necessarily mean that that's just part and parcel of having your own business. In fact, when we get to spot the signs of burnout, overwhelm, overworking or any of the other signs that things just aren't working appropriately for us, and we address them quickly and effectively, we make our business easier and easier. It becomes more and more of a joy. One of the big things that I've noticed is that the burnout effect or feeling like your business is overwhelming or too hard is multiplied when you're also not making money. Think about some of the beliefs that you have about what it takes to grow your business and make great money from your business. If you're on social media for two hours a day and it's not working, you're not getting any feedback from people, not getting any connections or messages back from people, then that feels really overwhelming, and that feels like the path to burnout. But if I said to you that in two hours a day on social media, you can make $50,000 a month in sales, would you still feel the same way? Probably not. When you're not making money from particular activities - especially the marketing and sales parts of your business - that's when that overwhelm is multiplied. That's when that sense of overworking and the feeling of needing to work more and needing to work harder can actually snowball into something bigger than it ever needed to be. All of that being said, even if it is working, did you start a business to be feeling like you need to spread yourself thin? To feel like you are in a state of overwhelm all the time? Did you start a business to do hard things all of the time? Probably not. In this episode, I want to share with you my five strategies for dealing with that feeling that business is overwhelming and it's too hard or the signs and symptoms of moving towards burnout or overwhelm. One of the biggest signs for me is working harder than I normally would or working longer than I normally would. What I'm going to give you is my five-step strategy for addressing that overworking, prevenLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/247 I have a Q&A episode of the podcast for you today, and it's all about where to put your focus when it comes to marketing your business, especially as you're starting out. It's a brilliant question from a brilliant woman named Kim and I'm super excited to dive into it. The Q&A question for today's episode comes from the wonderful Kim Hancher. You can find Kim on Instagram at @kimhancher, and also at kimhancher.com. Kim's question is: "I just launched in June. Small list, small social following, but growing. Weekly content is a blog. Where should I put my marketing focus? Social media, guest blogging or press coverage in a digital publication? If social media, which format? My ICA is on many of them. I’m a style coach looking for 1:1 clients with a longer-term goal of selling digital courses. Thank you!" Kim, this is such a juicy question that you have asked because it may actually be that you're focusing your energy and attention in the wrong space. It is a very common mistake that people make when they're starting a business online. Fun fact: The highest conversion audience that you could possibly ever focus on is your hottest audience - those people who know you, like you, trust you and feel connected to you. When it comes to getting clients from online spaces, you are more likely to convert and get those clients - especially when you're first starting out - from spaces where you already have a connection to people, NOT from your cold audiences. 90% of online business owners spend their energy and attention in their marketing on growing their cold audiences, but that activity and focus is less likely to get you clients than simply by focusing on very high connection, high conversion strategies. Whilst I love that you've committed to doing a weekly blog, and that's a really great foundation of your business, I actually don't think any of the marketing focuses that you talked about would be the right fit for you. Here's what you need to do: 1. Have a very clear and precise niche You may have that information for your business, Kim, but for everyone else listening along as well, when it comes to choosing what your high connection, high conversion marketing strategy will be, you need to know your niche really, really specifically. The five specific things about your niche that you need to know in order to be able to make those marketing decisions are: What is their agenda? What is their job status? Are they working for themselves, working in a job or not working at all? You don't need to know what job they have or what business they have, you just need to know what their status is. What is their important trait? What makes them the kind of person that you want to hang out with? Regardless of whether they're the right fit for your business or not, would you go to a barbeque with them? What is their priority goal that you help them to achieve directly or indirectly through yourLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/246 Today I am imploring you to STOP waiting, STOP perfecting, STOP hiding, and embrace progress over perfection. Before we dive into this episode, I want to let you know that you do not need to identify as a perfectionist in order for perfectionism to be impacting your results in business. Whether you identify with the whole 'perfectionism' thing or not, I think this is going to be a really helpful episode. Let's dive on in! Whether I'm running free challenges or workshops, working with clients in my group program or in VIP one-to-one sessions, I will invariably come across a time with them where they use the phrase, 'I just need to ...'. They're putting something before whatever it is that they want to be doing. It might be that they want to: Create an online course, but they just need to grow their audience by another thousand people first Get their business out there, but they just need to make sure they have the perfect brand first Do something that's really in their heart's work, but they just need to have more savings behind them It's always a matter of needing something else in order to be ready for a certain thing. It's important for us to be able to discern whether it's a valid reason or if it's actually perfectionism coming out to play. One of the biggest and most powerful questions that I ask myself when I am in that space of feeling like I can't do something yet because I need to do something else first, is how can I just get started? What CAN I do now? It is such a powerful circuit break up because it helps me to understand whether I actually can't do anything right now due to truly needing something else first, or whether I'm just holding myself back and could have already started on my path. As I said at the start of this podcast episode, you don't need to identify as a perfectionist in order for perfectionism to be messing with you and your business, and stopping you from actually starting to make progress. Progress is so much more powerful than perfection. What is this perfectionism that can come and play with us? 1. A feeling of not being ready Whether it's your course that's not ready, your Facebook page, branding or any number of things. This is what can cause you to hold yourself back because there's always something that isn't ready. 2. Creating things that never see the light of day When it's never ready, it's never the right time, or you just never feel like it's good enough for you to be able to share it with other people. I actually asked this question in my 5-Day Client Attraction Challenge a couple of weeks ago. I asked who had ever created an offer, changed the wording, worked on an image for it and then never shared it publicly, and we had sooooo many people putting #guilty and #thatsme in the comments. It was so powerful for us all to see that it is such a common behaviour. It's so fascinating because we know at a logical level that if we did go and share that offer, even if it didn't make any sales, chances are it would have given us traction, it would have given us insight into whLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/245 In today's episode, I'm going to share with you my 10 unconventional business tips for starting out online. Let's dive into this episode because I have some really juicy unconventional tips for you. I thought I would do this episode of the Heart-Centred Business Podcast as a little bit of a self-indulgent moment because I often have so much that I want to say about being in business online and particularly starting a business. I think that this is some of the best advice I could possibly give you. Normally, what I try to do is think about the key questions people ask me or the key challenges that people have and how I can answer those things, but sometimes you don't even know what questions to ask, so this is me giving you all of my best and most unconventional advice for you if you're getting a business started online. I have 10 hot tips for you and then I have an extra bonus tip at the end of today's episode that I think you'll find very juicy. 1. Don't JUST listen to JUST me This is actually a multi-layered tip. First of all, don't just listen to me. I know that in a lot of cases, online marketers, business mentors and people who do similar things to me, will try and get you to commit to just listening and trusting them and to not ask questions. I am completely the opposite of that - I don't want you to just take my word for it on all things, and I also don't want you to commit to never listening to another marketing or business mentor ever again. You don't want to just listen to one person the whole way through your business journey. There is a bit of a balance. You don't want to have hundreds of gurus that you're following all at once, but at the same time, I also don't want you to just listen to me and follow what I say and never question it, or only have me in your inbox or as your mentor in your business. There are three key things that I think this relates to: 1. Question it If it doesn't feel right and you don't understand why, don't be afraid to ask questions. If your mentors don't like you asking questions or don't like you questioning things, then get a better mentor. That would be my advice. 2. Have a diverse range of voices that you listen to We know that we live in a very white-centric world, especially in the online business world and especially when it comes to marketing. I also deeply know that that means we're missing out on some really important insight and diversity in the strategies that we use, and understanding how our work, messaging and presence is impacting people from diverse backgrounds as well. One of the reasons why I am so vocal about not just listening to me is because I also know that I am a cis-gendered, straight white woman, and you will actually be missing out on some very important insight if I'm the only person that you're listening to. 3. Trust yourself more If you are anything like me, you have probably spent the last few years, if not longer, being gaslit by people trying to convince you that you don't quite understand, you don't quite know and you can't really trust yourself. In the online Let me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff

Show notes can be found at tashcorbin.com/244 In today's episode, I'm going to tell you the C words that you need to focus on in business. Let's dive in! I have three C words that you need to be focusing on to ensure that your business is actually growing. More specifically, consistently growing over the longer term. The three C words that I have for you are content, consistency and compound. The reason why those three words are so important and connected, is because they are the key to the long term consistent growth of your business. Let's have a look at each of them individually. 1. Content Content is one of the most critical parts of having an online business. This is especially true if: It's a service-based business You want to have organic reach and growth of that business You want to have long term growth of your business Content is how we connect with our audience, connect with our ideal clients, and connect the dots for people between where they think they need to be focusing their energy and attention in order to achieve the goal that we help them with, and where they actually need to be focusing their energy and attention. Often people misdiagnose what it is that they need to be focused on, and they misdiagnose just how simple and effective it could be for them to get that outcome. We actually connect with our audience and help them connect the dots through our free content in particular. It's also how we nurture our audience and move them towards that understanding and lightbulb moment where they realise what it is that they truly need to be focusing on and what support they need. Our content is how we are found. It makes us searchable. It makes us able to be found in the topic areas where we want to be known in our business. Our content is how we are shared. When you share things on social media, most of the time you're not just sharing and telling people to follow someone, you're sharing and saying something specific that people need to check out - ie. an article or podcast episode. That is how we are shared amongst our audiences. It's also how we convert. Our content - especially on social media, in our emails and on our website - is how we help people to understand the transformation that we facilitate, make a decision about whether it's the right fit for them or not, and then ultimately make a sale and convert them into paying clients. Content has a multi-layered multifaceted role in our business for reach, nurturing and conversion. It's a really critical part of our business. 2. Consistency The number one thing that consistency drives is trust. Our trust in others is directly impacted by our ability to predict their behaviour. If you are completely inconsistent when it comes to creating and sharing content in your business, then it's really difficult for your audience to accurately predict your behLet me know your thoughts via our Text FanMail!Join the Client Attraction Challenge on the 4th-8th of August! Find out more at: tashcorbin.com/client Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Plus - extended payment plan closing soon. Find out more at: tashcorbin.com/takeoff