#244: The C words you need to focus on in business - Tash Corbin, Heart-Centred Business Podcast

Show notes can be found at tashcorbin.com/244

In today's episode, I'm going to tell you the C words that you need to focus on in business.

Let's dive in!

I have three C words that you need to be focusing on to ensure that your business is actually growing. More specifically, consistently growing over the longer term.

The three C words that I have for you are content, consistency and compound.

The reason why those three words are so important and connected, is because they are the key to the long term consistent growth of your business.

Let's have a look at each of them individually.

1. Content

Content is one of the most critical parts of having an online business.

This is especially true if:

• It's a service-based business
• You want to have organic reach and growth of that business
• You want to have long term growth of your business

Content is how we connect with our audience, connect with our ideal clients, and connect the dots for people between where they think they need to be focusing their energy and attention in order to achieve the goal that we help them with, and where they actually need to be focusing their energy and attention.

Often people misdiagnose what it is that they need to be focused on, and they misdiagnose just how simple and effective it could be for them to get that outcome.

We actually connect with our audience and help them connect the dots through our free content in particular.

It's also how we nurture our audience and move them towards that understanding and lightbulb moment where they realise what it is that they truly need to be focusing on and what support they need.

Our content is how we are found. It makes us searchable. It makes us able to be found in the topic areas where we want to be known in our business.

Our content is how we are shared.

When you share things on social media, most of the time you're not just sharing and telling people to follow someone, you're sharing and saying something specific that people need to check out - ie. an article or podcast episode.

That is how we are shared amongst our audiences. It's also how we convert.

Our content - especially on social media, in our emails and on our website - is how we help people to understand the transformation that we facilitate, make a decision about whether it's the right fit for them or not, and then ultimately make a sale and convert them into paying clients.

Content has a multi-layered multifaceted role in our business for reach, nurturing and conversion.

It's a really critical part of our business.

2. Consistency

The number one thing that consistency drives is trust.

Our trust in others is directly impacted by our ability to predict their behaviour.

If you are completely inconsistent when it comes to creating and sharing content in your business, then it's really difficult for your audience to accurately predict your beh

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