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LTB Podcast

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Sep 27, 2021 • 1h 23min

Dr. John Berardi: Career Direction, Not Enoughness & Social Media Use (Repost)

In today's reposted episode, Stuart talks to Dr. John Berardi. They discuss career direction and making sense of where you want to go, as well as touching on not feeling like you're doing enough and how to use social media as a personal trainer (check below if you'd like to see specific timestamps!). John is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world’s largest nutrition coaching, education, and software company. He's also the founder of Change Maker Academy, devoted to helping would-be changemakers turn their passion for health and fitness into a powerful purpose and a wildly successful career. Over the last 15 years, he's advised Apple, Equinox and Nike as well as the San Antonio Spurs, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre. He's also been named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness.       Timestamps: [02.03] - Would he have changed anything about his book, Change Maker, due to what has happened with covid-19? [08.15] - His message to a personal trainer who is struggling just now. [10.45] - An example of a caterer who has changed his offering during covid. [14.55] - The personality profile of trainers who are successful online. [18.50] - Unique abilities, purpose and values exercise for making more sense of where to go in your career. [26.30] - Why the belief that you must become a coach in the fitness industry limits the people that come into it. [29.15] - A story about 'Dave's Killer Bread' and a gym owner who moved into mobile personal training. [35.30] - "I'm just a personal trainer, am I not doing enough?"  [37.30] - Why it's important to be as much 'you' as you can be. [42.43] - Social media being detrimental to our mental and business health. [47.15] - Using social media for business growth. [49.45] - Why marketing is not just social media. [1.08.25] - The instant validation/ feedback that social media provides.     Find Out More About John: Website: https://www.changemakeracademy.com/  Instagram: https://www.instagram.com/drjohnberardi/      Find Out More About LTB: Website: https://liftthebar.com/free-trial  Instagram: https://www.instagram.com/liftthebar/ 
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Sep 20, 2021 • 54min

Eric Cressey: Fitness Industry Success (Repost)

In today's episode, we have a reposted episode Eric Cressey of Cressey Sports Performance. I can't imagine Eric will need much of an intro but just in case, he is the president and co-founder of Cressey Sports Performance, with facilities two facilities located in America.  He's helped athletes at all levels - from youth sports to the professional and Olympic ranks - achieve their highest levels of performance in a variety of sports. He's produced five books, four DVD sets and written over 500 articles which have been featured in places like Men's Health, T-Nation and ESPN.   In this episode Stuart and Eric discuss:   Where Eric's work ethic comes from and how he balances this with a growing family How and why he built up career capital early on in his career Where Personal Trainer's and strength coaches go wrong when it comes to growing their careers.   Find Out More About Eric: Website: http://www.EricCressey.com  Instagram: https://www.instagram.com/ericcressey/    Find Out More About LTB: Website: https://liftthebar.com/free-trial  Instagram: https://www.instagram.com/liftthebar/ 
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Sep 13, 2021 • 54min

Gregg Slater: Understanding Weight Loss (Repost)

If you're a Personal Trainer, the chances are pretty high that you'll work with people who have weight loss based goals. This reposted episode from back in Jan of 2019, talks about how to better understand everything to do with helping our clients lose weight.  Topics Covered: Why Gregg has decided to focus on business as one of his Q1 professional development goals. What he's learnt in the process of creating his understanding weight loss course. Why our bodies hate losing weight. How understanding more about weight loss has informed his coaching. Metabolic adaptation and how this affects weight loss. What other factors we should be looking at with regards to weight loss. How important exercise is for weight loss. Whether we should be using large or small deficits. How many calories we typically burn during exercise.   Find Out More About Gregg: LTB Training Website: https://www.ltbtraining.co.uk/  Instagram: https://www.instagram.com/gregg_ltb/    Find Out More About Lift The Bar: Website: http://bit.ly/35dS9FZ  Instagram: https://www.instagram.com/liftthebar/  Webinar Link: https://us06web.zoom.us/webinar/register/WN_WFNxISUaQl-lIWwrscdYyg 
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Sep 6, 2021 • 44min

Nikki Strong: How to Help Resistant Personal Training Clients (Repost)

In this episode, we have a reposted episode with Nikki Strong. Nikki is a registered dietician, the owner of an online coaching company called Strong Nutrition and an assistant coach at Precision Nutrition's Level 2 programme. We get into how to help a resistant client, what something called the therapeutic alliance means and why understanding this helps build the relationship between you and your clients, and how she's got over imposter syndrome to become more effective at coaching clients.       Find Out More About Nikki: Website: http://www.healthyandstrongnutrition.com  Instagram: https://www.instagram.com/StrongNutritionRD/  Facebook: https://www.facebook.com/nikki.strong.146    Find Out More About Lift The Bar: Website: http://bit.ly/35dS9FZ  Instagram: https://www.instagram.com/liftthebar/   
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Aug 30, 2021 • 58min

Nate Green: Knowing Your Customer, Writing Content & Transferable Skills (Repost)

In this episode, Stuart chats to Nate Green, an author, a contributor to Men’s Health magazine and the Director of Content Marketing at Waking Up. They talk about his time going from a PT to a gym owner, questions to ask yourself before writing a post or blog, coming with content ideas, learning about your clients, what skills he'd recommend developing and much more.     Find Out More About Nate: Website: https://nategreen.org/    Find Out More About Lift The Bar: Website: http://bit.ly/35dS9FZ  Instagram: https://www.instagram.com/liftthebar/ 
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Aug 23, 2021 • 37min

Laura Vanderkam: How to Better Manage Your Time (Repost)

In this episode, we have a repost with Laura Vanderkam from two years ago. Laura is an author and host of a few different podcasts including before breakfast and best of both worlds. One of her published books is called "off the clock", which, as you might have guessed, is about time management and using our time to have a better life. That's what Stuart and Laura discuss. They talk through why time management is important, why tracking your time will help you, how to structure your day and workweek and the concept of savouring.     Find Out More About Laura: Website: https://lauravanderkam.com/  IG: https://www.instagram.com/lvanderkam/    Find Out More About Lift The Bar: Website: http://bit.ly/35dS9FZ  Instagram: https://www.instagram.com/liftthebar/ 
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Aug 16, 2021 • 48min

Jean-Claude Vacassin: What Separates The Successful vs The Struggling PT Facilities (Repost)

Stuart welcomes back on Jean-Claude Vacassin from the International Fitness Business Alliance (IFBA) and W10 Gym in London to chat about common issues gym owners face, what to do if you're struggling as a facility owner and how he thinks about staffing and pricing.   Topics Covered: How involved is he in the day-to-day running of W10 nowadays? What separates great gyms from average gyms? If you're struggling as a facility owner, where should you start? He's been running the IFBA since 2016, what's been some of the big things he's learnt in that time about helping gym owners? What he has learnt from visiting many gyms for on-site visits? Have you seen many gyms fail? Why do you think happens? Does he think it's harder now as a facility owner? When you go to do an on-site audit, what you look for/ typically spot that are some easy fixes? How to think about up setting up your pricing? How he thinks about staffing.   Find Out More About JC: W10 Website: https://w10.fit/  IFBA Website: https://theifba.com/    Find Out More About LTB: Website: http://bit.ly/35dS9FZ  Instagram: https://www.instagram.com/liftthebar/ 
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Aug 9, 2021 • 59min

Elias Scarr: Selling Through Relationship Building & Handling Objections (Repost)

In today's reposted episode from 2018, Stuart talks to Elias Scarr, the former membership director of Results Fitness. Elias has been selling fitness memberships and teaching sales to fitness professionals since 2010. They discuss how to think about sales, handling objections, building relationships so the sale takes care of itself and getting over self-worth issues with money.     Find Out More About Elias: Facebook: https://www.facebook.com/elias.scarr  Website: https://www.sellitlikescarr.com/        Find Out More About LTB: Website: http://bit.ly/35dS9FZ  Instagram: https://www.instagram.com/liftthebar/ 
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Aug 2, 2021 • 48min

Nick Winkelman: Creating Cues & Coaching The Push-Up (Repost)

In today's reposted episode from May of 2020, Stuart talks to Nick Winkelman, who is the Head of Athletic Performance for the Irish Rugby Football Union, about the power of tough to hear feedback, reflective practice, creating coaching cues with your clients, coaching the push-up using a framework called the coaching communication loop and what Nick's favourite analogy/ coaching cue is. The section on the push up is a masterclass in coaching so even if you skip ahead and listen to that I promise you'll get a tonne from this episode!       Timestamps: [05.30] - How he responded to receiving some hard to take feedback about the first editions of his book. [07.05] - How important receiving feedback has been for him throughout his career. [09.55] - Questions to ask your clients to help with collaboration when creating cues. [17.45] - Why coaches are more comfortable talking about programming than they are about coaching, communication and motivation. [22.45] - Where a trainer should start if they want to start learning more about the intricacies of coaching. [28.05] - Nick explains what the coaching communication loop is. [32.30] - Nick takes us through how he would coach a push-up to a new client using the coaching communication loop.  [39.22] - If Nick thinks we should take the time outside of sessions to create coaching cues and analogies. [42.10] - Nick's favourite cue or analogy     Find Out More About Nick: Instagram: https://www.instagram.com/nickwinkelman/  His book: https://www.thelanguageofcoaching.com/         Find Out More About LTB: Website: http://bit.ly/35dS9FZ  Instagram: https://www.instagram.com/liftthebar/ 
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Jul 26, 2021 • 5min

Lift The Bar Podcast Update: What's Next?

A brief update on what's to come for the LTB Podcast over the next few months. As we are working on a new series of highly produced episodes, starting with the two topics of "The History of Personal Training" and "The Future of Personal Training", we'll be posting from the archive episodes each week for the next 4-6 weeks. Thanks for your continued support of the podcast. We look forward to trialling this new format with me and can't wait to hear what you think!     Contact Stuart: stuart@liftthebar.com Instagram: https://www.instagram.com/liftthebar/  Website: http://liftthebar.com/ 

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