LTB Podcast

Stuart talks about how to improve your retention rates. Why retention matters for personal training businesses, how to make sense of client retention and a breakdown of Stuart's 'retention pyramid' are all covered in this episode. Find Out More About LTB: Instagram: https://www.instagram.com/liftthebar/ Website: https://liftthebar.com/ 14-Day Free Trial: https://liftthebar.thrivecart.com/ltb-membership-49/?_ga=2.38457827.131955376.1649175384-1886411879.1643910653 Client retention course: https://members.liftthebar.com/courses/client-retention/

Paul Standell is a fitness coach and educator who has been in the industry for 10 years. He is part of the team that make up the Muscle Mentors. Stuart & Paul talk about all things exercise mechanics - why you should care about it as a personal trainer, whether it'll make your programming and sessions boring, and a basic introduction to it from someone who is doing great work to make the subject less confusing and intimidating. Find Out More About Paul: Instagram: https://www.instagram.com/paul_themusclementors/?hl=en Find Out More About LTB: Instagram: https://www.instagram.com/liftthebar/ Website: https://liftthebar.com/

Stuart talks about some offline marketing methods you can use to market your personal training business. How to grow relationships with local business owners, how to start a podcast and use it for local lead gen, why seminars are great and more ideas for marketing your business offline are covered in this episode. Find Out More About LTB: Instagram: https://www.instagram.com/liftthebar/ Website: https://liftthebar.com/ FB ads webinar: https://members.liftthebar.com/webinar/how-to-set-up-and-run-a-facebook-advert/ Running a seminar course: https://members.liftthebar.com/courses/running-a-seminar-for-your-clients/

Tally Rye is a personal trainer and class instructor and the author of two books - Train Happy and The Train Happy Journal. Stuart chats to Tally about how she found her place in the industry after initially struggling, why she no longer works with weight loss clients, alternative ways of marketing PT on social media other than using transformation pictures and how trainers can integrate a more intuitive movement-based approach with their clients. Find Out More About Tally: Instagram: https://www.instagram.com/tallyrye/?hl=en Website: https://tallyrye.co.uk/ Find Out More About LTB: Instagram: https://www.instagram.com/liftthebar/ Website: https://liftthebar.com/

Jamie and Sophie Harper run BFastFitness, a small-group PT facility in Birmingham. In this episode, they talk to Stuart about what it's like being married and running a gym, how Sophie became a coach after being a client and how her fresh perspective has helped the business, how they run a small-group setup and what they'd say to a trainer who is thinking about moving into small-group PT. Find Out More About Jamie & Sophie: Instagram: https://www.instagram.com/bfastfitness/?hl=en Website: https://bfastfitness.com/ Find Out More About LTB: Instagram: https://www.instagram.com/liftthebar/ Website: https://liftthebar.com/

Dr. Lisa Lewis joins Stuart for today's episode. Lisa is a returning guest who is a licensed psychologist with a passion for strength training, fitness, and wellness. In this episode, they discuss how to help difficult PT clients, how to set appropriate boundaries with your clients and how to approach a conversation about alcohol. Find Out More About Lisa: Instagram: https://www.instagram.com/drlewisconsulting/?hl=en Website: https://drlewisconsulting.com/ Find Out More About LTB: Instagram: https://www.instagram.com/liftthebar/ Website: https://liftthebar.com/

Miriam Taylor joins Stuart for today's episode. Miriam is a personal trainer and co-owner of a facility based in Glasgow, Scotland. She started 4 years ago and has gone on to open a gym and build up a loyal client base. In this episode, they discuss the things she learned co-opening a facility so early on in her career, the importance of the client experience, recovering from a large client loss, why she's made her clients the focal point of her social media and why setting up monthly direct debits has been a game-changer for her business. Find Out More About Miriam: Instagram: https://www.instagram.com/mjs_personaltrainer/?hl=en Find Out More About LTB: Instagram: https://www.instagram.com/liftthebar/ Website: https://liftthebar.com/

Simon Mitchell joins Stuart for today's episode. Simon, @iamsimonmitchell, used to work in marketing and run two successful online coaching businesses. He now spends his time helping fit pros with content coaching. In this episode, they discuss email marketing, using Instagram to grow your business, setting up your IG bio, using testimonials and how to never run out of post ideas again. If you use IG for business growth purposes, you'll get a lot out of this. Find Out More About Simon: Instagram: https://www.instagram.com/iamsimonmitchell/ Find Out More About LTB: Instagram: https://www.instagram.com/liftthebar/ Website: https://liftthebar.com/

Claire Winter, LTBs head of operations, joins Stuart for today's episode. They discuss an article Claire wrote for the LTB magazine on the stages of a personal training business. They talk through the stages - starting out, growth, secure, developing, established - and what each one entails as well as advice for thriving in each stage. Find Out More About LTB: Instagram: https://www.instagram.com/liftthebar/ Website: https://liftthebar.com/ Blog post: https://liftthebar.com/the-stages-of-a-personal-training-business/

Behaviour change and obesity expert Alex Pearson joins the podcast to discuss motivational interviewing, exploring ambivalence and change talk. They highlight the importance of personalized learning methods and reflect on the power of sustain talk. Strategies to amplify change talk and recognize it in everyday conversations are also explored.