In today's episode, Stuart interviews Jordan Syatt for the second time (the first was October 2020). They talk lessons Jordan has learnt in his time travelling and doing a range of interesting things, how he uses social media, the challenge of not letting social media become all-consuming, burnout, diversifying your marketing and more.   Jordan began Syatt Fitness, his online fitness coaching business, from his dorm at the University of Delaware in 2011 and has become one of the industry’s leading experts in strength training, nutrition, and behavioral psychology. One of the only people in the world to deadlift 4x his own body weight, Jordan's work has been featured all over the world including a variety of media publications such as CNN, The Huffington Post, Business Insider, Men's Health Magazine, Men’s Fitness Magazine, and Schwarzenegger.com     Timestamps: [01.10] - Lessons from his recent fat loss cut. [13.25] - How lessons he learnt from his Mum have shaped how he runs his business. [18.05] - The pros and cons of social media. [28.35] - Diversifying your marketing. [37.55] - Improving your content communication/ making it more engaging. [42.35] - Experiencing burnout when coaching Gary Vee full-time.       Find Out More About Jordan: Website: https://www.syattfitness.com/  Instagram: https://www.instagram.com/syattfitness/?hl=en      Find Out More About LTB: Website: http://bit.ly/35dS9FZ  Instagram: https://www.instagram.com/liftthebar/ 

In today's show, Stuart welcomes Lyndsey Roberts for the 5th episode in the 'how I use social media' series. Lyndsey, who is at strong_likeamutha on Instagram, is a leadership and empowerment coach and the founder of Strong Like a Mutha. They talk about content creation, why she's comfortable on camera doing things like reels, how she uses Instagram to make people aware of her business and why photography is an important aspect of her content plan.       Timestamps: [01.47] - How she uses social media as a fitness professional. [05.12] - Being vulnerable on social media. [17.12] - Considering your values before you put out a post. [19.52] - Using professional photography in your posts. [33.47] - Shame-led marketing messages on social media. [37.47] - Effective lead generation on social media. [40.32] - Using email marketing/ a website.     Find Out More About Lyndsey: Instagram: https://www.instagram.com/strong_likeamutha/  Website: https://www.stronglikeamutha.co.uk/        Find Out More About LTB: Website: http://bit.ly/2TDiQjz  Instagram: https://www.instagram.com/liftthebar/ 

In today's show, Stuart welcomes Claire Winter. Claire, who is Lift The Bar's head of operations, has been on the podcast lots of times before talking about her experience as a personal training client and on topics like belonging as a fitness professional. Today, they talk about three topics - losing clients and why it's probably not your fault just now, burnout and how to take better care of yourself and her upcoming customer service course. Timestamps are below!     Timestamps: [01.05] - Why it may not be your fault if you're seeing clients drop off just now. [14.30] - Retention tips.  [20.48] - Burnout. [33.48] - Claire's upcoming customer service course.     Find Out More About Claire: Facebook: https://www.facebook.com/claire.winter.963        Find Out More About LTB: Website: http://bit.ly/2TDiQjz  Instagram: https://www.instagram.com/liftthebar/ 

In today's show, Stuart welcomes Eric Helms. Eric runs the bodybuilding prep company 3dMJ and writes for the monthly publication, MASS. They discuss how he thinks we can make exercise more appealing for the gen pop. They then have a 40-minute discussion about perfectionism and all that encompasses it including how to better understand it, seeing it in your clients, seeing it in your coaching and how to move away from it towards what he calls 'excellence'. Timestamps are below!     Timestamps: [01.00] - Getting more people into exercise. [13.45] - Rise and grind mentalities in exercise. [19.05] - Perfectionism. [26.45] - Eric's struggles with perfectionism. [33.12] - Seeing perfectionism in your clients. [38.45] - Perfectionism in coaching. [43.02] - Moving away from perfectionism if you struggle with it. [56.55] - Making sense of what kind of success you want.     Find Out More About Eric: Instagram: https://www.instagram.com/helms3dmj/  Website: https://3dmusclejourney.com/  MASS: https://www.strongerbyscience.com/mass/        Find Out More About LTB: Website: http://bit.ly/2TDiQjz  Instagram: https://www.instagram.com/liftthebar/ 

In today's show, Stuart welcomes back John Clark. Starting on the 5th of July, John is going to attempt to run 48 marathons in 48 days across 48 counties of England to raise 48K for a charity he created called Miles4meals. If you'd like to get involved by sponsoring, raising money or taking part, head to miles4meals.co.uk/484848. They discuss why he's doing this, what his prep looks like, getting himself mentally set, dealing with the chance of failure, moving away from gym ownership and much more. Timestamps are below!     Timestamps: [02.03] - How he's feeling about doing 48 marathons over 48 days. [08.28] - What's driving him to attempt this charity event. [17.58] - Handling failure & figuring out your why. [33.28] - The preparation for running 48 marathons. [35.40] - How you can get involved/ support John for his event. [39.23] - Moving away from gym ownership.     Find Out More About John: Charity Website: https://www.miles4meals.co.uk/484848 Instagram: https://www.instagram.com/_john.clark/        Find Out More About LTB: Website Instagram Facebook

In today's episode, Stuart welcomes back Mark Council & his partner Ste Whitaker. Mark & Ste own a gym called Platform Performance, which they opened together in 2017. This is the third episode of the series called 'gym owners corner' where Stuart brings Mark on to discuss the realities and challenges of being a gym owner. In this episode, they discuss their business partnership. How it functions, why they think it works and some things they'd advise you to look out for in a business partner. Timestamps are below.       Timestamps: [02.00] - How their gym reopening since lockdown has gone? [05.00] - Their roles within Platform Performance. [10.40] - Business partnerships. [29.00] - Red flags to look out for.     Find Out More About Mark/ Ste: Facebook Mark: https://www.facebook.com/mark.council Facebook Ste: https://www.facebook.com/stevie.platform.3  Platform Website: http://platformpt.co.uk/      Find Out More About LTB: Website: https://liftthebar.com/ IG: https://www.instagram.com/liftthebar/

In today's show, Stuart welcomes Chris Bradley, also known as The Glasgow PT. Chris runs a gym in Glasgow and a mentorship programme for trainers called The Upgraded Coach. They discuss what he remembers about his first-ever PT session, how he approached lead gen in a commercial gym, getting through the tough times as a trainer, taking your business seriously and how to think about outsourcing. Timestamps are below!     Timestamps: [09.17] - His first ever PT session. [15.37] - Mentorship & investing in yourself. [20.52] - Lead gen in a commercial gym. [29.37] - His hardest phase in year 3 of personal training. [40.52] - Outsourcing and delegation.     Find Out More About Chris: Instagram       Find Out More About LTB: Website Instagram Facebook

In today's show, Stuart welcomes back Krista Scott-Dixon from Precision Nutrition. They discuss public speaking, self-acceptance, getting coached as a coach, firing clients, mental health and managing overwhelm. Timestamps are below!     Timestamps: [02.15] - Tips on public speaking. [11.25] - What Krista was like as a child. [15.25] - The challenge of self-acceptance. [19.30] - Coaches getting coaching. [25.55] - Getting triggered by clients not doing things. [30.05] - Firing clients. [40.45] - Looking after your mental health. [45.25] - Managing overwhelm.     Find Out More About Krista: Website Precision Nutrition Website Facebook       Find Out More About LTB: Website Instagram Facebook

In today's episode, Stuart welcomes Graham Hurst. Graham, @graphicforcoaches, is a former police officer and online coach turned designer. He creates thumb-stopping, highly engaging social media images for the country's top coaches and PT's. As this is an episode on how I use social media, they spend the majority of their time talking about using social media, creating content, common design mistakes Graham sees trainers doing and getting clients from Instagram. Timestamps are below.       Timestamps: [01.10] - How long Graham has been posting on social media? [03.03] - Using social media as a fitness professional. [05.42] - Content creation tips. [08.23] - Places to find images. [10.40] - Amount of time spent creating posts. [13.20] - His posting schedule. [17.40] - Canva design tips. [19.24] - What trainers can do better with design on social media. [28.13] - Marketing/ sales tips for Instagram. [33.02] - Learning more about graphic design.   Find Out More About Graham: IG: https://www.instagram.com/graphicsforcoaches/ (@graphicsforcoaches) Website: https://www.graphicsforcoaches.co.uk     Find Out More About LTB: Website: https://liftthebar.com/ IG: https://www.instagram.com/liftthebar/ (@liftthebar)

In today's episode, Stuart welcomes George Branford. George is an ex-professional football, turned personal trainer, turned gym owner. They discuss how he built up his client base in a commercial gym, getting over fears of talking to members, transitioning into an independent gym before finishing off talking about how he and his partner, Emily, got capital, planned it out years in advance and launched their gym, Intent 91.Timestamps are below.       Timestamps: [01.12] - Why did George decide to become a personal trainer? [04.38] - How he found starting in a commercial gym. [06.25] - How he approached building relationships in the gym? [08.42] - Going from knowing people's names to turning them into clients. [12.02] - What frustrated him about other personal trainers. [13.22] - Approaching members if you feel anxious about talking to people. [13.57] - Going from a commercial to being self-employed in an independent gym. [18.52] - Documenting what he was doing on social media as a lead generation strategy. [23.32] - Client base growth tips that George used to get more business. [27.57] - The importance of having someone alongside you who can manage things when opening a gym. [30.07] - How he learnt how to go about opening a gym. [31.27] - Raising capital to open his gym. [36.27] - Talking to his personal training clients about opening a gym and what it was going to look like. [41.22] - A lesson George experienced trying to increase his prices.   Find Out More About George: IG: https://www.instagram.com/georgebranford/ (@georgebranford) Website: https://intent91.co.uk/      Find Out More About LTB: Website: https://liftthebar.com/ IG: https://www.instagram.com/liftthebar/ (@liftthebar)