LTB Podcast

In this short solo episode, Stuart runs over consultations, onboarding, session reflection, common nutrition problems, lead tracking, accounting, meetings and day/ week planning.

In this episode, we follow on from our last conversation (119) and discuss much more about FB ads, how to create systems so that those adverts that collect leads turn into long-term paying clients and more on marketing in general. Topics Covered Whether or not he believes digital marketing is becoming harder to sell. Whether or not he feels selling personal training can be done effectively through social media. What the role of pain points are in marketing. How to make a customer profitable over the long term. The importance of creating quality background systems when using advertising. Why you should map out the entire customer journey. Book recommendations that will help with marketing. Why Neil is running a 16-week marketing course. Neil's Free FB Group

Mike Doehla, co-founder of StrongerU Nutrition, discusses his journey of starting and growing his online nutrition coaching company. He shares his insights on building strong client relationships, the importance of relatable content, and the significance of having a strong team. Check out their website for a free trial.

Dr. Yuping Liu-Thompkins, an expert on building customer loyalty and habit, discusses changes in marketing over the past 20+ years. She covers topics such as the challenges and opportunities for small-to-medium businesses, the importance of offline marketing, how to build customer habit early on, and effective use of loyalty programs.

In this episode we chat about Steph's journey, how she thinks about success, why loving what you do involves tasks you don't like 70% of the time and how to create a body positive environment for your clients. Steph's Instagram Iron Lion Training Website

In this episode, Stuart welcomes on returning guest Tony Gentilcore. Topics Covered: How his career has changed since he's had his first child. Why he still feels in-person seminars are the best place to move your career forward. What does he think has been key to his career progress. Why taking responsibility with his finances was a huge lesson for him. Why he believes that owning your own studio is not the pinnacle of being a personal trainer. Why Tony thinks working in a commercial gym is a fantastic way to get a strong start in the industry. Why it's so important as a fitness professional that you still have a life outside of fitness. Tony's Website

In this episode, we welcome on Patrick Umphrey. I've followed Patrick for years and recently joined his free FB group called Eat, Train, Progress which is a fantastic online/ offline community for people who care about their health, lifting weights and generally just being good humans who have a laugh. Topics Covered: A 15-minute conversation around whether or not being in better or worse shape makes you a more effective personal trainer. What his journey into becoming a personal trainer has been. How he started his Eat, Train, Progress free group. How he's grown this to 17,000+ members and used it to build his business. What spending a few years answering questions in forums has taught him. What he's learnt from following Eric Helms. How the ETP group started. What does he think has been key to its growth and why does the group has such high engagement. Helping clients pick themselves back up after setbacks. Eat, Train, Progress Free FB Group

in today's episode, we welcome back on Molly Galbraith from Girls Gone Strong. Molly and the team at GGS have created a 5-day course called sexual harassment and assault in the health and fitness industry and as an education podcast for personal trainers, we want to help make as big a difference as we can to this topic. If we're to make any kind of progress, we need to all be on the singing off of the same song sheet and this is exactly where I see conversations like this and resources like the course GGS have created really moving us as an industry forwards. Free 5-Day Course GGS Free FB Group

In this short marketing mini-episode, Chris takes over the show and discusses how Personal Trainers can use social media to build their businesses.

"Nobody cares what I do, they care what I do for others" Jason Leenaarts is a podcast host of the fantastic Revolutionary You!, a gym owner and writer. In this episode, we delve into his past as it contains some brilliant lessons I think we can all learn from. He's come from a place of being a drug addict and we chat about what this phase of his life has taught him and how it's shaped the coach he is today. He's also had his facility for just under 10 years and is still doing 10+ PT session days - if you follow him on social media you'll know this as he posts pictures of his clients constantly, which is another topic we also discuss! There is an insane amount of lessons and stories in this and I'm confident any trainer will be able to take something from Jason's journey. Books Endless Referrals by Bob Berg www.jasonleenaarts.com www.revfittherapy.com (FB)www.facebook.com/jason.leenaarts (IG)www.instagram.com/jasonleenaarts