In this episode, we follow on from our last conversation (119) and discuss much more about FB ads, how to create systems so that those adverts that collect leads turn into long-term paying clients and more on marketing in general.

• Whether or not he believes digital marketing is becoming harder to sell.
• Whether or not he feels selling personal training can be done effectively through social media.
• What the role of pain points are in marketing.
• How to make a customer profitable over the long term.
• The importance of creating quality background systems when using advertising.
• Why you should map out the entire customer journey.
• Book recommendations that will help with marketing.
• Why Neil is running a 16-week marketing course.

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