LTB Podcast

In this episode, we welcome on TeamUp's director Tim Green on to the podcast. Tim is incredibly knowledgeable about marketing, the customer experience and all things to do with TeamUp and how their service can be used to help and support trainers & facility owners. We spend a good bit of this interview discussing marketing, what they are discovering through their fitness journey project, the onboarding process for clients and then we get into what is it that TeamUp does.   LTB members get a fantastic 60-day free trial of teamup, which you can see more about on the trusted partner's page of the site or by checking out this link - goteamup.com/ltb   LTB PT of the Year Award

"Concentrate on the client's you do have instead of the client's you don't have"   I joined LTB back in December 2013 and the first person I spoke to was a guy named Ian Stevenson. When he started in LTB, he was running a bootcamp that he charged £1 per session for, now he's got a facility with over 120 members in it and 2 members of staff. If you ever wanted some inspiration for building something out of very little in our world of personal training, Ian is one of the best examples you'll see.   He's had more ups and downs than most and will likely be the first to tell you "the big red fuck-it button" still exists, but he's an excellent example of someone who has built something with his members in the forefront of his mind throughout, tried his best to learn & grow whenever possible and asked for help & support when he's needed it.    For anyone who tunes into this one and can't make out what we're saying, I'm sorry but you're just going to have to make do as the transcription service had no chance and subtitles don't exist on podcasts haha.

"Use 90% of your time making your strengths stronger and 10% of your time neutralising your weaknesses"   Great to welcome Krista back on to the show. Her previous episodes have been incredibly popular and I've spoken numerous times about how much she's taught me, especially from a coaching standpoint. Loads of cool topics covered in this episode!   Topics Covered: How she structures and sets up her day. Why self-care is such an important value to Krista and to Precision Nutrition. How the meaning of self-care has changed over the course of her career. How she has managed a huge recent life change. How to embrace the uncertainty that life sometimes brings. How much of her own life she reveals to her clients. How to use strategic self-disclosure to improve connection. Why it's fantastic that so many new coaches are coming into the industry having been in other careers. Why it's so important to go and get other experiences as a coach. What she would tell herself if she could go back to day one of being a coach about understanding how to figure whom you enjoy training. Books Mentioned: Deep Work by Cal Newport Pema Chodron's work The Desire Map by Danielle LaPorte

In this episode of the podcast, we welcome back on John Clark from Fit3Sixty. Topics Covered: In 4 years you've gone from just surviving in a sports development career to being the owner of 3 gyms, what do you think has been key to your success?   How he has gone about bringing on and continuing to improve his staff. Why the creation of culture has been essential for Fit3sixty's growth. If John thinks you have to look the part to be a personal trainer. How he's dealing with working so many hours at the minute. Why he puts such a focus on customer experience. How they've managed to get 50% of new sales from referrals. If John feels personal trainers should have a goal of getting their own facility. How his role has changed since the growth of the business.   Books Mentioned - Shoe Dog & Legacy John's email - John@fit3sixty.co.uk

"Downtime is not unproductive. What is unproductive is spending your downtime in ways that are not particularly meaningful or enjoyable to you"  In today's episode, we welcome on Laura Vanderkam. Laura is an author who has written some excellent books and her newest release is one I loved called Off The Clock, a book all about how we can better manage our time. It's one of those books I was more than happy to read twice as I took so much away from it and in this interview, we get into where Laura's fascination about TM comes from, how she sets up and plans her day & week, what she would recommend to someone who is just starting to think about better managing their time and much more.  Why time management is such a big topic nowadays. If she thinks it's harder to manage nowadays. What Laura still struggles with when it comes to managing her time. Why she tracks her time and has done for over 3 years now. What big lessons she's learnt about time management since she's been studying it. How she sets up her week and day. Why she thinks a good idea to try tracking your time. Why stepping back and reflecting can make you feel like you have more time. How to use the concept of savouring to improve your life.   Laura's Site Off The Clock Book LTB 2-Week Free Trial

In this episode, of the podcast, we welcome on Mike James from The Endurance Physio. If you're an LTB member you'll have no doubt seen Mike commenting and posting some incredibly useful info in our FB group over the last two months. He's incredibly knowledgeable when it comes to all things endurance sports and injuries and that's exactly where we take this conversation! How Mike got started with The Endurance Physio. What he thinks separates the people who take part in extreme endurance. How PT's can help endurance clients who get injured. What most injuries come down to in endurance sports. How we can encourage active management of injuries with our clients. Why it's so important that you build up a referral network in your local area and how to go about doing this. Are PT's skilled enough to work with endurance athletes? Does what we do as trainers actually help reduce injury? How do we ensure that the training we're doing doesn't interfere with their endurance training? Some misconceptions around running form and stretching. Mike's Website Mike's FB  

In today's episode, we welcome on Ryan Doris. Ryan is a world class bodybuilder and powerlifter. He is an incredibly deep thinker and we delve into a whole host of cool topics today including overwhelm, what tools he is using to help his life, how he managing being deep into bodybuilding prep and much more.    Ryan's Site IG- @thenattypro YT- Youtube.com/thenattypro Email- Ryan@fortiseq.com

"99% of sales comes way before the close. The sale will take care of itself if you take care of people" -- Elias Scarr   Elias is the membership director at Results Fitness, the gym which previous podcast guest Alwyn Cosgrove runs. As he is the membership director when it comes to sales and the consultation process he knows his stuff inside out.    If you listen to this episode, here are a few big things I picked up: - Comparing being an expert vs being good enough in the numerous things that personal trainers need to do. - Creating a benefits list for getting over self-worth issues. - Making the asking for money stage as easy as asking a friend for money for something you have paid for by focussing on building the relationship. - Reframing objections as buying signals, which can be fixed.   Results Fitness University LTB 2-Week Free Trial

In this short episode, Stuart discusses a simple tip to go about identifying what you need to work on as a personal trainer to improve the way you do things.

"It may not be about gaining more clients by telling your story, it may just be about connecting with your current clients or showing that you're a human too." - Camille DePutter About a month ago I bought a book called "Bird by Bird" by Anne Lamont that was recommended in an email newsletter. The book is fantastic and the newsletter was written by Camille DePutter, the lady I have on the podcast for this episode.  She is a writer and has helped companies like Precision Nutrition as well as many individual trainers tell stories that help people connect with their business. We get into how to start telling our story in this episode as well as how to become a better writer along with lots of great book recommendations. There's also a 10 minute period in this episode where we do a practical exercise Camille created on the spot to show everyone who listens how you can start to piece together your story. Topics Covered: -- Why Camille loves the shitty first draft concept. -- How she got started helping out fitness industry professionals with their writing. -- How to start telling your story. -- How to start shaping it. -- What to do if you feel like you don't have a story. -- Writing advice. -- If you should schedule your writing time.   Books mentioned: - Bird by Bird by Anne Lamont - The Artists Way by Julia Cameron - The Diary of Anais Nin