AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
LTB Podcast
LTBP #148 - Dr. Yuping Liu-Thompkins: Building Customer Loyalty And Habit
Dec 11, 2018
Dr. Yuping Liu-Thompkins, an expert on building customer loyalty and habit, discusses changes in marketing over the past 20+ years. She covers topics such as the challenges and opportunities for small-to-medium businesses, the importance of offline marketing, how to build customer habit early on, and effective use of loyalty programs.
48:10
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The shift towards digital marketing has made the field more dynamic and ever-changing, with topics like web design, search engine marketing, and social media marketing taking center stage.
- Small businesses can excel in gaining customer loyalty and standing out in the marketplace by leveraging their unique qualities and focusing on authenticity and personalized interactions.
Deep dives
The Rising Role of Digital Marketing
Over the past 20 years, digital marketing has become increasingly important, with more focus and budget allocation towards online advertising and social media. The shift towards digital marketing has made the field more dynamic and ever-changing, with topics like web design, search engine marketing, and social media marketing taking center stage. Companies, both big and small, now allocate a significant portion of their marketing budget to digital channels.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode