Trends in Marketing: Challenges and Opportunities for Small Businesses

In today's episode, we welcome on Dr Yuping Liu Thompkins. Yuping Liu-Thompkins, Ph.D. is Professor of Marketing & Director of Customer Analytics and Strategy Collaboratory at Old Dominion University. Dr. Yuping Liu-Thompkins is an expert on building customer loyalty and habit through effective marketing programs. 

Topics Covered:

• What changes has Dr. Yuping seen in the 20+ years she's been studying marketing?
• Whether or not it is harder for small-to-medium businesses to get a share of the marketplace nowadays?
• If she feels offline marketing still has a big part to play.
• How to build customer habit early on in a new customers journey.
• The difference between customer loyalty and customer habit.
• Companies who are leading the way with customer loyalty.
• How to effectively use loyalty programs.

Yuping's Site