Yuping Liu-Thompkins
Professor of Marketing & Director of Customer Analytics and Strategy Collaboratory at Old Dominion University
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Dec 11, 2018 • 48min
LTBP #148 - Dr. Yuping Liu-Thompkins: Building Customer Loyalty And Habit
Dr. Yuping Liu-Thompkins, an expert on building customer loyalty and habit, discusses changes in marketing over the past 20+ years. She covers topics such as the challenges and opportunities for small-to-medium businesses, the importance of offline marketing, how to build customer habit early on, and effective use of loyalty programs.
