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2min chapter
LTBP #148 - Dr. Yuping Liu-Thompkins: Building Customer Loyalty And Habit
LTB Podcast
The Importance of Offline Marketing and Customer Interactions
This chapter explores how offline marketing can contribute to customer loyalty by providing immediate access to products and the personal touch of physical stores. The potential of virtual and augmented reality to enhance offline and online experiences is also discussed, emphasizing the value of maintaining face-to-face interactions with customers for small businesses.
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