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LTBP #148 - Dr. Yuping Liu-Thompkins: Building Customer Loyalty And Habit
LTB Podcast
Introduction
Dr. Yupeng Lu Tomkins discusses the changes in marketing over the past 20 years, focusing on the rise of digital marketing and the shift in marketing budgets from traditional forms of advertising to mobile apps and social media. She also emphasizes the importance of customer loyalty and providing an authentic experience to retain customers in today's marketplace.
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