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12min chapter
LTBP #148 - Dr. Yuping Liu-Thompkins: Building Customer Loyalty And Habit
LTB Podcast
The Importance of Habit Formation in Fitness
This chapter discusses the significance of forming habits in the fitness industry and how personal trainers can help customers create strong, sustainable habits. It explores the role of cues in triggering habitual behaviors and suggests using digital marketing tools and personal meetings to maintain exercise habits. The chapter also explores strategies for building habits early on, such as increased frequency and creating cues and implementation intentions.
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