LTB Podcast

In this episode, Stuart welcomes on Luka Hocevar to discuss the sales process and dealing with objections when selling to potential clients. 2-Week Free LTB Trial LTB Training PT Qualification Book mentioned - Go Giver's Sell More by Bob Berg  

In this episode, Stuart speaks to Chad Landers.  Topics Covered -- Differences he's seen in the industry over the last 25 years. -- Why he thinks the relationship you build with your clients is an essential foundation. -- Why he feels he's had some clients for 20+ years. -- How he broaches the line between being a trainer and becoming a therapist. -- Helping clients take responsibility outside of the gym. -- Why he's stuck with 1-2-1 training and not moved into group training. -- What he would tell himself as a younger trainer. -- His favourite book. -- What's exciting him about the fitness industry -- What 1-3 skillsets he thinks every personal trainer should work on   Chad's Gym Website LTB 2-Week Free Trial LTB Training Qualification   Book Recommendations - Good Business by Mihaly Csikszentmihalyi - Delivering Happiness by Tony Hsieh

In this episode, Stuart welcomes on Nick Winkelman from the IRFU. Topics Covered: - How Nick has found the process of writing his book - What he's learnt that has surprised him since starting to write the book - How we can use what Nick has learnt about attention to teach our clients better. - How to create effective analogies. - How he's got his understanding of coaching science to where it is now. - How he's combatted becoming overwhelmed by how much there is to learn when you're starting out. - How he manages distraction. - Recommended books & courses. - What's exciting him about the fitness industry right now. - What 1-3 skillsets does he think personal trainers should work on.   2 Week LTB Free Trial Nick's Analogy Presentation Books Mentioned: Deep Work Sapiens Homo Deus The One Essentialism

In this episode, Stuart chats to Sukh Sidhu from Online Fitness Business. Topics Covered: -- How Sukh is finding being a Dad alongside running a thriving business. -- What drives him to be successful. -- Going from gym owner to online trainer - how he found that transition. -- If he thinks you need to be an in-person trainer before becoming an online trainer. -- If he thinks online is as effective as offline. -- Skillsets of an effective online personal trainer. -- How personal you should be as an online trainer. -- How to generate leads and clients as an online trainer. -- How to use ex-clients and old leads to start your online business. -- How to price your online services.   Online Fitness Business Website LTB 2-Week Free Trial  

In this episode, Stuart welcomes on Gregg Slater to discuss the new level 2, level 3 and applied LTB certification. LTB Training Website

In this episode, Stuart welcomes on LTB member Eric Wylie. They discuss: Where does Eric's desire for education come from? How Eric uses LTB. How he went from a job in IT to a personal trainer. How he found working in a commercial gym and in a private facility. How he's got over some the more brutal days of being a personal trainer. Why your success or failure as a trainer does not dictate your self-worth as a person. LTB 2-Week Free Trial Link Eric's FB page

In this episode, Stuart chats to Neil Donald from the Scottish Institute of Sport. Topics covered: What Neil's role is in Scottish Sport and Strength and Conditioning. How your perception shapes your environment. Why you've got to take ownership of what's going on in your life. The importance of soft skills and how to get better at these. How to understand what drives your clients. How to look at failure so it doesn't make you feel like a failure. How Neil balances work and life to ensure he's as productive as possible. Recommended books & ways Neil finds is best for improving.   Neil's Contact Email - neildonaldwork20@gmail.com Lift The Bar Website - 2 Week Free Trial Peak Book Chip & Dan Heath Books

Michael is one of the founders of Business for Unicorns, which provides coaching, education and support to business owners. In this episode Stuart and Michael Discuss: What he's learnt from starting a podcast. What traits he sees successful business owners possess. Why we shouldn't think making money is a bad thing. Why feedback is so important. How to start getting more of it. How to change your relationship to feedback so that you can use it productively. How to give better quality feedback.   Business for Unicorns Website Business for Unicorns Podcast

A slightly different episode than normal for the podcast. Stuart chats to Mike MacDonald about the topic of self-delusion and cognitive bias and what personal trainers can learn from this.  Time Stamps 5.30 - Introducing the topic of self-delusion. 6.10 - Why Mike has become so interested in this topic. 10.30 - Confirmation bias. 16 - Getting round confirmation bias. 19.10 - Dunning Kruger effect 23 - the backfire effect 34.30 - post hoc fallacy 39 - confabulation   Resources Mentioned Why we know what isn't so - Thomas Gilivich Think - Michael LeGault Why we make mistakes - Joseph.T Halinan You're not so smart - David Mcraney

In this episode, we welcome on Gar Benn. Gar is a strength coach from Limerick Ireland. He is the head coach for Sigma Nutrition with Danny Lennon, the owner of CityGym Limerick and the co-owner of the European Powerlifting Conference & Titan Support Systems Ireland.    Topics covered: -- How Gar started in the industry. -- How he manages his time between his gym and working for Sigma. -- How he got started working with Sigma Nutrition. -- How the 3-tier system works that they use for online coaching. -- How they price their online coaching. -- What Gar looks for in a coach. -- How he makes new clients feel welcome at his gym. -- How he is trying to get better at copywriting just now.